Project title: ¡Crypto Beer!
One-liner: Our own Beer Token with NEAR. Let’s welcome fermented drinks fans to our project.
Challenge area: “Propose your own challenge”, “Creatives”, “Social Tokens”, “Marketing”
Project members
- Fritz Wagner (fritzmwagner.near)
- Jose Ortuño (jloc.near)
- Luis Maya (3por1000.near)
Project summary
People is full time on their own lives that is hard for them to learn about new stuff and this is one of the problems we face whit the adoption of cryptocurrencies. The solution is to welcome them when they are having fun in their free time.
Now that we have a top project where crypto can be easily adopted, with the Near Protocol we are looking as a community the ease of use of crypto but we need to get close (NEAR) to the users, but how? well, bring new users is what is needed.
The propose is to expose NEAR to a new market of new people that can get into crypto as new users by teaching them at the same time they are having fun with a drink.
We will create a new token around NEAR with the name of BEER, as BANANA token, but with the possibility to buy in the real life a beer or another fermented drink like wine starting with our own BREW HOUSE @cheers.factory and going on with others brewers or pubs that will accept NEAR or BEER as payment for craft beer, kombucha, fruit wines or others that are a new hit when having social time, we will bring this people to the NEAR community by allowing them to have fun learning how to use a wallet and giving meaning to it.
Here, in Venezuela we are living a financial crisis for a decade, so there is a lot of need for financial tools, and that’s a good point that users will see, they can access to financial opportunities with NEAR.
So, the main activities are:
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Create an manage an instagram as channel with our already fermented drinks fans, named NEAR HISPANO VE, because instagram is the main social network here in Venezuela.
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Promote NEAR in events teaching at the same time how to use the near wallet to new users. Local artists would be encouraged to participate in open mic concerts at our bar and in other pubs that are friendly with crypto and we know and in the lead-up promotion they talk about NEAR and how it can help people to solve several issues.
Important to be add: Here home brewers and their pubs are co-working friendly doing bulk purchases and helping each other regulary, so we can really fulfill this quest.
- Open a NEAR wallets for new users having a QR code on the drinks stickers so people can easily open their own wallet and also for pubs or any bar crypto friendly so they can accept NEAR or BEER as payment (Even an Stable Token for Venezuela can be made and add to this payments)
There is a lot of need for alternative to the local currency in Venezuela, so bars are really open to try out this new ways of payments. Also, we will start with our own bar in our Brew House of Cheers Factory together my partner Jose Luis Ortuño and myself Fritz Wagner with the help of other associates as Luis Maya, and then we will expand the acceptance of NEAR and BEER within the brewering community and our customers (pubs/bars).
We also will brew a PALE ALE style beer with the name of NEAR to be our battle horse for the marketing of the NEAR payment method. This will help to get engage with the customers and create interest in kwoning more about it.
New people will know about NEAR and will get into the community by buying and using NEAR in regular basis, also they will have fun drinking beer and using the BEER token, in other words we will make a beer with the name of NEAR and people will pay for it with NEAR or BEER having fun and using the NEAR protocol at the same time.
Purpose
The intention of this project is to attract people in Venezuela to the Near community. Using social events as the perfect time to introduce customers to the Near protocol, giving them the pros of using the wallet to pay for drinks and as a saving account for their money, a gateway for financial services and more.
A plus, BEER token is on the internet so it could attract more people world wide. And the marketing could be execute in a very similar way in Argentina for example. (There is need for financial services also at the same time there are resources and people with many capacities)
Presentation
V1
http://gov.near.org/uploads/short-url/p3pOUZcx3RO0uaY9Os26zaSNodH.pdf
V2 (CURRENT)
http://gov.near.org/uploads/short-url/dEYV77Qsn4BbbZZ0xMMGqRwK02.pdf
Video
Marketing Example
Richard Linares is the Miss Trainer, he has +2 million followers on Instagram, and he is doing marketing for NEAR in a very Venezuelan event in Rocio Ranch where we were yesterday promoting NEAR / BEER.
And with his instagram hi just post (for 24 hours) a video with us and promoting NEAR by himself.
The following is the video of Richard saved in youtube:
Next a video on youtube of the NEER beer in our stand:
Marketing Starting Plan
The goal is to start a community of users of NEAR and the plan to achieve that goal is to run a marketing campaign.
A simple and efficient plan is the best way to do it:
Promoting NEAR in several events where we will sell the “CRYPTO BIRRA” with the NEAR logo and a QR code to open a new wallet (birra means beer, and crypto birra sounds very cool here).
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Target user with a drink of NEAR scan the QR code with their smartphone
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QR code will open a form that the user will fill
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On this form there are instructions to follow NEAR social networks and NEAR/BEER Instagram, where they also have to tag 5 friends of them (Another possible users will know about us)
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We will receive the form from the user with all the information needed and we will fund their new wallets
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Community Growth will be manage through Telegram & Instagram** teaching them about NEAR protocol, posting news about NEAR, promotions, events and others.
Marketing Strategy
With a great community and strong technology in the background, we will address a broad audience.
To continue growing even more, we will begin to carry out social campaigns to help entrepreneurs use new technologies such as the NEAR protocol.
The following activities will be carried out:
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Keep Instagram audience active with information of value and growing the followers with key partnerships with influencers.
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Strategic alliances with other projects that seek the growth of NEAR in Venezuela like “NODO58” (proposal under construction that will be presented in the future)
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Interviews with entrepreneurs in the blockchain area in Venezuela to talk about NEAR/BEAR, finances, blockchain, and other related topics. (This will be posted on Instagram TV)
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Go advertising with hoarding, radio, tv and others.
Even when is difficult to attract people’s attention on an unfamiliar subject, we will get them involved with NEAR protocol by having a connection with BEER in a funny and functional way, opening the door for other interactions in addition to a payment gateway.
It is a about of how to reach the public, and this will be made with a marketing strategy that is very clear now, and that will evolve as marketing actions are carried out and the results are evaluated.
Call to action
Education is the main issue about our Marketing Plan, our goal is to build a community of users that will have awareness of NEAR protocol by receiving the information in a way something fun.
They will get interest by receiving an information like:
“Hey all! You know why the Crypto Beer is so Crypto ? Because NEAR protocol is at the core, Blockchain is the gas for making this crypto craft beer, use the QR code to open your Wallet”
This wallet can be funded with 1 BEER for example and this people can pay 1 BEER on the house some how, and they will experience a first step into NEAR.
cheers!
agains 
