[Report] NEAR BEER at NEARCON

The Decentralized Brewing Co sponsored a party on the opening night of NEARCON in Lisbon, Portugal. Thanks to @yadira and the bar team for serving the beer… and to everyone there!

The event marks the official launch of the NEAR BEER brand - a limited edition canned beer with a webAR label.

The hybrid digital/physical webAR label has helped the brewery to achieve a number of goals:

  • to launch the NEAR BEER brand and showcase a cutting edge product labelling solution. This digital experience can easily be modified for future events or to promote other projects being built on the NEAR blockchain.

  • to make each beer can individually identifiable via a QR code. This allows the brewery to mint a matching number of NFT digital beer labels that will be the new collectible for beer fans - available on Paras (link).

  • to give the beer drinker as much product information as possible - where it’s brewed and the ingredients used. This makes the brewing process as transparent as possible and links to the brewery website and NFT store on Paras.

The next step is to decentralize our governance and operational activities.

The brewery will be transitioning from an informal corporate arrangement, currently managed through a Telegram group, to run as a v2 DAO giving added functionality and transparency.

The brewery will also increase production capacity by forming partnerships with other breweries worldwide, collaborating to create new recipes and products.

Contract brewing allows the brewery to be flexible and scale production without investing in physical plant. It also opens the opportunity for us to support other projects and guilds with branded promotional beer cans at conferences and events in the future.

Thanks to @sashahudzilin and the Human Guild for your ongoing support. Much appreciated!

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Awesome, will be nice if we can collaborate between each other !!!

We have a marketing project “Crypto Beer” we are going to run here in Venezuela pretty soon:

We look for you to share experience.

Thanks, nice project, and best regards

@Jloc @FritzWorm @Nicolasp2 @LuisAponte99 @Luismayar

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Where can I contact you ?

Here my telegram @FritzWagner

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Thank you again for your support! It was a pleasure to work with your team, and look forward to seeing where NEAR Beer goes :slight_smile:

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