NEKO Morning Show Podcast-Monthly Funding Request October
Section 1 - Project Information:
Neko
Neko Morning Show - Monthly Funding Request (October)
Established 02/15/22
Section 2. Previous Funding:
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Neko has received funding for the Neko Morning Show from the below approved proposal.
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Neko does not receive any additional funding from other sources.
Section 3. Project URLs:
Twitter: 26.2k Followers
TikTok: 1437 Followers
Instagram: 407 Followers
Youtube: 714 Followers
Reddit : 289 Followers
Twitch 100 Followers
Kick: 28 Followers
The Neko Morning Show is meant to target all regions and countries with a time frame T- Th @ 8 AM UTC which allows a larger international presence in the viewers as opposed to typical U.S. based morning shows (8 AM EST).
Section 4. Applicant Information:
Noah Major (Neko) / Sohib Mihyar (Neko)
- Profile - NEKO - NEAR Forum
- nekotoken.near
- United States / Philippines
- nonothenono - Media Kit | Beacons
- https://twitter.com/soosweb3
- NEKO Token · GitHub
Section 5. Team Members:
Hosts: Noah Major, Sohib Mihyar
Social Links:
https://twitter.com/goodfortuneNFT: 26,200 Followers
nonothenono - Media Kit | Beacons 18,600 Followers
https://twitter.com/SoosWeb3: 661 Followers
Noah Major - Host & Coordination:
Noah has been making content for Neko since July 2022, and has been creating his own educational content on Tiktok since July of 2020. He has grown his Tiktok platform to more than 8k followers and has achieved millions of total views. He has built up his personal following to more than 17k (instagram not currently connected @nono_web3).
Noah is currently the PR Manager/Social Media Manager for Neko and JumpDefi, host of the Neko Morning Show and a Neko Content Creator.
After a fantastic rollout of Season 1 of the Neko Morning Show, Noah is ready to improve it in all ways possible. He is excited to continue the growth and development of the NEAR ecosystem.
Sohib Mihyar - Host & Coordination:
Soos, with a background in aviation as a pilot, decided to put his pilot career on hold to pursue his newfound passion for web3 and NEAR Protocol. His unwavering dedication shines through in everything he does, making him an invaluable asset to the Neko team and a driving force behind its growth and success.
Soos’ commitment to education and knowledge-sharing has inspired and empowered countless individuals to begin their own web3 journey.
Soos is the Learn2Earn Manager for Neko, host of the Neko Morning Show, Co-Host for Boneyard Gaming and Neko content creator.
Section 6. Experience:
What related qualifications, experience or track record does your team bring to this initiative?
Nono has been managing the JumpDefi / Neko Social Media’s since December of 2022 as well as acting as their PR Manager. He has succinctly rolled out important updates and news related to the companies, while at the same fostering high engagement on Twitter and creating hundreds of Tiktok educational videos (the team has put out 503).
Soos has been leading the Learn2Earn side of NEKO, creating quality content to help onboard users in the NEAR ecosystem.
As the Learn2Earn Manager for Neko, Soos has played a pivotal role in revolutionizing the Learn2Earn program. Through his innovative strategies and dedication, he has brought immense value to the program, helping countless users grasp the intricacies of web3 and NEAR, empowering them to earn and grow within the ecosystem, and making sure that rewards are distributed to participants.
Soos and Nono successfully led Season 2 of the Neko Morning Show (funded), as well as an impressive (season 1 funded) & ( Season 0 unfunded) NEKOMorningShow.
The Season 1 Neko Morning Show we held 10 NEKO Morning shows which had a total of (6,070 views) with an average of (607 views), and a total of (62,896 impressions) with an average of (6,290) Impressions per show across multiple streaming platforms.
The Season 2 Neko Morning Show (september) we held 8 NEKO Morning Shows which had a total of (5,272 views) with an average of (659 views), and a total of
(54,873 impressions) with an average of (6,859 impressions per show) across multiple streaming platforms
They not only led a highly successful Neko Morning Show with impressive numbers but also made a significant contribution as content creators to the NEKO social media accounts. They created a total of 553 videos on TikTok, 557 videos on YouTube, and more on other social platforms, all aimed at educating and onboarding more users to the NEAR Protocol.
NEKO TikTok
NEKO YouTube
NEKO Instagram
The Neko TikTok, YouTube & Instagram accounts serve as the main hub for educating the NEAR community and acts as a gateway for new users to join the NEAR Ecosystem. In the past 30 days, our short videos garnered an impressive 42,800 video views, along with 495 likes on TikTok & YouTube only.
Section 7. Project Goals:
Project Description:
The Neko Morning Show is a pioneering multi-platform morning streaming show, uniquely positioned to reach a diverse global audience. Our unwavering commitment is to keep our viewers well-informed about the NEAR Ecosystem, including new project releases, updates, and comprehensive educational content. Our approach goes beyond mere explanations; we demonstrate real-time actions and processes, ensuring that our audience can easily follow along.
Our core objective is to establish trust and relatability with our audience by delivering consistent, informative live broadcasts enriched with real-time demonstrations. Our primary goal is to reach a broad audience on web3/web2 across all platforms to educate and onboard more people to the NEAR Protocol. We aim to bridge the knowledge gap and cultivate understanding among a wide-ranging audience, encompassing both web3 and web2 users across various platforms. Our mission is to elevate both short and long-form content, ensuring that NEAR remains at the forefront of news and reports in the blockchain world, while also facilitating user onboarding to the NEAR Protocol.
Thanks to the efforts put into the The Season 2 Neko Morning Show (september)
We had a total of (5,272 views) with an average of (659 views), and a total of
(54,873 impressions) with an average of (6,859 impressions per show) across multiple streaming platforms. <Report>
We are truly grateful for the tremendous support of our audience and the Marketing DAO, whose collaboration and contributions have been invaluable in helping us reach and engage with a wider audience.
What Problems Are You Aiming to Solve?
True to the same spirit that NEAR itself was founded in, we are trying to solve the accessibility problem of Web3 Education and the difficulty of onboarding new users into web3. We achieve this by providing a high-quality podcast complemented by real-time demonstrations and interactive tasks for viewers to learn on whatever platform they can access across the world, whether it’s live or recorded, audio or video podcast.
Problems we are Solving:
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Social media app restrictions in some countries.
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Lack of actual demonstrations on how to interact with new blockchain DApps or smart contracts.
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Overwhelming information for new and existing Web3 users.
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Trustability issues in Web3.
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Traditional Engagement, Education and Onboarding
How Does This Project Help Solve the Problems You’ve Listed
- The NEKOMorningShow initially began on TikTok, but we encountered limitations in reaching a broader audience due to countries restrictions and user preferences.
By expanding our show to multi-streaming platforms to reach people across various social media platforms around the world whether they are from web2 or web3. This expansion has significantly enhanced accessibility for our audience and helps to increase our total impact.
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One of the distinctive features of our NEKO Morning Show is the live demonstrations we provide for the topics we cover. This enables us to engage with our viewers and demonstrate in real-time how to embark on their NEAR Protocol journey, surpassing conventional audio explanations. This approach empowers our audience to actively participate and simplifies Web3 education, making it more accessible and comprehensible.
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The Neko Morning Show serves as an educational platform and a valuable resource for onboarding new users to the NEAR Ecosystem. Our show provides essential information to kickstart their journey by guiding them towards the right DApps, featuring new project releases, and shedding light on existing projects within the NEAR Protocol.
We leverage various tools, such as QR code scans, to direct viewers straight to the websites or social media accounts we are covering. Additionally, our consistently updated tickers and captions for each episode serve as effective reminders for viewers regarding important news. This consistent highlighting during each episode of the show helps both new and existing viewers stay updated on the latest developments within the NEAR Ecosystem, enabling them to catch up quickly.
-Building trust through informative and transparent content is one of the show’s goals with On-camera hosts facilitating live demonstrations of the dApps and smart contracts we cover, allowing us to directly interact with our viewers and establish trust. We also leverage various tools, such as QR code scans, to swiftly direct viewers to the respective websites. This eliminates the need for extensive searching and reduces the risk of accessing potentially unsafe sites related to the dApps we discuss.
- By creating Interactive tasks that involve viewers in practical activities related to the NEAR Protocol, such as using dApps or understanding blockchain concepts, this makes the show more engaging for viewers. We encourage active participation, such as creating memes, participating in contests, or completing tasks, which enhances the overall viewing experience.These tasks provide a hands-on learning experience. Viewers can directly engage with the topics being discussed, which can help them better understand and retain the information and assist in onboarding new users to the NEAR ecosystem by making complex ideas more accessible.
Neko Morning Show Goals:
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Expanding our reach to a broader audience encompassing both Web2 and Web3 by incorporating additional platforms such as Facebook, Spotify, and Spotify podcasts.
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Introducing more podcast options, including audio podcast feedback and TLDR content formats, specifically tailored for Spotify and Spotify podcasts.
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Increase onchain transactions & active users.
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Supporting the NEAR Ecosystem by aiding all projects building on NEAR Protocol.
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Onboarding more users to NEAR projects, whether they are newcomers or existing members of the NEAR community.
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Generate greater interest among users in NEAR NFT projects.
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Educate and provide more insight into NDC Governance, and inspire more community participation in all NEAR-centric objectives and pushes.
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Educate and provide more insight into NEAR BOS: (what it is, how to use it, how it can benefit the users, why it is superior to other blockchains/protocols)
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Creating a stronger sense of community among NEAR Protocol users and Web3 enthusiasts. Specifically creating staying power for the NEAR community so that it can continue to engage and hold onto the users it has worked so hard to bring on. Unlike other trending blockchains that go through seismic ups and downs in daily active addresses. We are here to make NEAR sticky.
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Regular short-form content uploaded to Tiktok/IG/YouTube for Learn2Earn
Highlight NEAR ecosystem News/updates.
- Maintain constant growth and increase value given back to the NEAR community while
demystifying otherwise complex topics and continuing to make NEAR the best location for a seamless and fluid onboarding process.
- Consistently scale the sum total of the Neko audience & impact through short-form, long-form, and streaming content for the benefit of all users and developers on NEAR.
Section 8. Project Deliverables:
Neko will deliver 8 Live Streams per month, featuring a mix of guests from inside and outside the NEAR ecosystem, aimed at increasing viewers’ knowledge about NEAR. We will also incorporate influential Web3 personas with a large following to enhance the content.
Expanded our reach to a broader audience encompassing both Web2 and Web3 by incorporating additional platforms such as Facebook, Spotify, and Spotify podcasts.
Diverse Podcast Options by Introducing a variety of podcast options, including audio podcast feedback and TLDR content formats, specifically tailored for Spotify and Spotify podcasts.
Onboarded more users to NEAR projects, catering to both newcomers and existing members of the NEAR community.
Generated greater interest among users in NEAR NFT projects, as well sweep a NEAR NFT collection at the end of the show for the Interactive tasks supporting the project and the Ecosystem.
Produced regular short-form content uploaded to Tiktok, Instagram, and YouTube for Learn2Earn, highlighting NEAR ecosystem news and updates.
The Neko Morning Show will align with MDAO directives by prioritizing KPIs that educate viewers about the NDC, active projects, and the BOS, utilizing our tools for effective demonstration and community education. We will track our progress through the following metrics: Views and impressions across all supported social media platforms.
The Neko Morning Show has effectively cultivated a devoted and expanding community of attendees. Its impact extends beyond mere viewership statistics, as it has made a substantial contribution to the growth and engagement of our social media presence. We are delighted to observe a substantial rise in our audience size and their active participation across multiple social media platforms. <Report>
Section 9. Budget:
Requested Funds:
We are requesting funding for 1 month (4 weeks, Tue & Thur @8 AM UTC) for a Total of 8 of multi-platform streaming shows.
8 QTY Neko Morning Show live streams per month at a total cost of
($3,000) (~2632 NEAR) with a breakdown of:
$2,400 of supportive funds + $600 Production Costs
$3,000 (~2632 NEAR) per month (8 NEKO Morning Shows)
See below breakdown of costs including 2 hosts:
Multi-platform Stream $375 per stream (8x per month, $3,000 total cost)
Research hours (per week) Time/Pay breakdowns of 2 Hosts:
Noah Major (Nono): 2 hrs of Research / 1 hr of Collaboration & Guest Coordination / Organization per Stream / Host Stream up to 2 hrs while monitoring 5+ Socials / 1 hr of Graphics Creation for Marketing (6 hrs total) = $200
Sohib Mihyar (Soos): 1 hr of Research / 1 hr of Giveaway Delegation & Learn to Earn / 1 Audio/Video Setup per Stream / Host Stream up to 1.5 hrs while monitoring 5+ socials / 1 hr of notifying communities and organizing attendance
(6 hrs total) = $200
Premium Streaming Service / Production Upgrades / Automation
Start date of the proposal will be ASAP. If approved. @marketingdao-council
Near Digital Collective Core Values @marketingdao-council [Edited 10/22/23]:
1. Empowering the ecosystem (for people by people)
Neko empowers the ecosystem by giving media coverage to up and coming projects, blue-chip projects, candidates, journalists and influencers to facilitate fair an unbiased discourse to promote TEG (total ecosystem/protocol growth). Similarly, Neko notifies the user base about important updates from NEAR-native projects, and highlights those trying to gain traction.
2. Respected by the ecosystem (fair, accountable, transparent, and reliable)
Neko is known as community staple since early 2022, bringing excitement and education to the ecosystem, and news coverage!
3. Dedicated to ideas of decentralization (antifragile, scalable, with collective decision-making)
Neko massively promotes decentralization as it encourages its followers and all new users to be actively involved in the governance of the community, listen in to AMAs across the ecosystem, and cross-compare ideas to most aptly find the right path together. (Funny enough, if you tune into the Neko Morning Show, you’ll find that Soos and Nono quite often disagree in the pursuit of a antifragile future!)
4. Efficient operation (don’t be a burden; instead, help the Community to be more efficient)
Neko takes pride in consistent ecosystem amplification (NEARWEEK, El Cafe Cartel, neardc, MetaPool, MarmaJ, etc.) and does it’s best to funnel attention and users to all the amazing projects of NEAR. Similarly, we will never charge another project to be highlighted by us, as we want to be able to reach and bolster ALL ecosystem projects, and not just those with a well-established treasury. We will endeavor to continue to be known as community that never takes more than it gives.
5. Continuous improvement via weekly iterations (plan, measure results, and adjust continuously)
The Neko Morning Show alone has shown massive improvement over time, not to mention the @ goodfortuneNFT account as a whole. Each month has continued to boast our highest and most robust KPI’s yet, specifically in viewers, not just impressions. We believe that impressions are a good start, but we will ever push to convert all of our impressions to viewers and active ecosystem participants in the greatest decentralization experiment of our time.
To evaluate the results, please use the following metrics that will be used for tracking individual initiatives’ performance by Marketing (Eco) DAO. All the metrics must be attributable to the relevant project/initiative through on-chain activity and off-chain reporting, ensuring GDPR compliance and preserving privacy:
1. Accounts retention after 1/2/4/8 weeks — the percentage of accounts who continue interacting on the chain over a given time period (higher is better)
Neko account acquisition is only up and to the right which is impressive, because we just recently got de-platformed on TikTok. All recent insights were published in detail in our report.
2. Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better)
Last month’s funding: $3,300. Last month’s viewership was 5272 (avg. 659 for 8 shows). AAC according to Neko Morning Show views: $0.63 per view.
Last month’s total impressions was 54,873. AAC according to total impressions: $0.06 per impressions.
3. Median number of dApps used by P95 accounts retained for 1+ week (higher is better)
We do not currently have a way of tracking this other than ShardDog’s claimed.
4. Number of accounts retained for 1+ week using at least three dApps (higher is better)
We do not currently have a way of tracking this other than ShardDog’s claimed.
5. Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.
Almost 55k total impressions this month (not counting new platform expansions like Spotify or Facebook!).
Moving users from the social graph, to onchain.
One of the most exciting features about the Neko Morning Show lately has been it’s multi-social expansion! Lately we have pushed to both spotify and Facebook, and Facebook will serve as the next frontier for adoption.
Since early 2022 at Consensus, Neko has onboarded everyday users to NEAR. Now, we look forward to converting social interactions from TikTok and Facebook (as well as many others), to NEAR wallets and users.
We will see a large influx through people who would never otherwise be in the space, by leveraging tech like ShardDog. Who doesn’t want free collectables? With continually the highest views of any show on NEAR (recent show w/AVB got 700+ views on Twitter alone), the Neko Morning Show stands that highest chance of solving account abstraction hurdles from moving users directly from a streaming platform, onto the blockchain. ShardDog claim numbers will be posted as soon as we have the data collected!
For the purpose of streamlining users into the podcast and back to onchain activity, we implement a more strict posting structure.
Deliverables:
Monday: pre-AMA or podcast announcements
Tuesday: AMA
Wednesday: Podcast
Thursday: Infographic (optionally)
Friday: Weekly Recap
Saturday: Community Spotlight
Sunday: User-Generated Content (UGC) Highlights (optionally)
We are excited to continue to lock hands with the NEAR community!