[Proposal] NEKO Morning Show Podcast-Monthly Funding Request June

NEKO Morning Show Podcast-Monthly Funding Request June

Section 1 - Project Information:

Neko

Neko Morning Show - Monthly Funding Request (June)

Established 02/15/22

Marketing

Community Led / NFT

Section 2. Previous Funding:

  • Neko has received funding for the Neko Morning Show from the below-approved proposal.

  • Neko does not receive any additional funding from other sources.

  • NMS did not receive funding for Season 8, No reason for lack of funding was Given.

https://gov.near.org/t/approved-neko-morning-show-podcast-monthly-funding-request-september/36058
[Approved] NEKO Morning Show Podcast-Monthly Funding Request October [Edited 10/22/23]

https://gov.near.org/t/approved-neko-morning-show-podcast-monthly-funding-request-december/37021?u=soos
https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1704678797529
Marketing DAO by ndcdev.near on BOS ($4,000)

Section 3. Project URLs:

Twitter: 51,239 Followers

TikTok For Live Podcast: 9,511 Followers

Instagram: 510 Followers.

Youtube: 1.8K subscribers.

Reddit: 307 Followers.

Twitch 118 Followers.

Kick: 36 Followers

Spotify 28 Followers

FaceBook 23 likes • 28 Followers

NEAR Social: 95 Followers

Section 4. Applicant Information:

Noah Major (Neko) / Sohib Mihyar (Neko)

Section 5. Team Members:

Hosts: Noah Major, Sohib Mihyar

Social Links:

NEKO Twitter: 51,239 Followers

nono mediakit: 22.1K Followers

Soos Twitter: 2,927 Followers

Noah Major - Host & Coordination:

Noah Major has been creating content for Neko since July 2022 and producing educational content on TikTok since July 2020. With over 8k followers and millions of total views on TikTok, he has established a personal following of more than 19k. Currently serving as the PR Manager/Social Media Manager for Neko and JumpDefi, Noah also hosts the Neko Morning Show and contributes as a Neko Content Creator.

Sohib Mihyar - Host & Coordination:

Soos is committed to education and knowledge-sharing, inspiring countless individuals to start their web3 journey. He serves as the Learn2Earn Manager for Neko, a content creator, and hosts the Neko Morning Show, showcasing his multifaceted contributions to the community. His unwavering dedication makes him a key asset to the Neko team, driving its growth and success.

Section 6. Experience:

What related qualifications, experience, or track record does your team bring to this initiative?

Soos and Nono have collectively produced hundreds of long and short-form videos across various platforms, dedicated to educating and onboarding new users to the NEAR Ecosystem.

Their collaboration has yielded eight successful seasons of the Neko Morning Show, which has rapidly expanded from broadcasting on a single platform with few viewers to over 10 platforms. The show consistently garners hundreds of live viewers and thousands of views after each live broadcast.

  • For our last proposal (March/ Not funded)
    We held 8 NEKO Morning Shows which had a total of ( 11,168 views) with an average of (1,396 views), and a total of (39,514 Impressions) with an average of (4,939 Impressions per show) across multiple streaming platforms.

For our last work (April, Season 9)

We held 8 NEKO Morning Show which had a total of ( 11,328 Views) with an average of (1,496 views per show) and a total of (40,799 Impressions) with an average of (5,099 Impressions per show) across multiple streaming platforms.

Section 7. Project Goals:

Project Description: The Neko Morning Show is a high-quality educational multi-streaming platform promoting NEAR Protocol. Our mission is to onboard new users and update the community with the latest NEAR news through engaging tools, activities, and live demonstrations.

Neko Morning Show Goals:

  • Support NEAR Founders.

  • Expand Reach Across Web2 and Web3.

  • Diversify Podcast Options/content.

  • Increase OnChain Transactions/retention and User Engagement.

  • Support NEAR Ecosystem DApps/NFT Projects.

  • Onboard More Users Contribute to NEAR Growth

  • Educating On NEAR BOS & AI.

What Problems Are You Aiming to Solve?

  • Lack of founder representation and platforms to speak on.
  • Social media app restrictions in some countries.
  • Lack of actual demonstrations on how to interact with new blockchain DApps or smart contracts.
  • Overwhelming information for new and existing Web3 users.
  • Trustability issues in Web3.
  • Traditional Engagement, Education, and Onboarding.

How Does This Project Help Solve the Problems You’ve Listed

  • The Neko Morning Show thrives on its accessibility across various social media platforms and diverse content offerings, effectively utilizing tools to onboard and educate users about the NEAR Protocol. We’ve supported numerous founders by providing essential onboarding and educational content for their projects. NMS disseminates news through live demonstrations, interactive tasks, short-form content, and bounties using Heroes build, making education engaging and practical. Initially launched on TikTok, NMS expanded to multi-streaming platforms globally to overcome audience limitations, significantly enhancing our reach across Web2 and Web3 audiences. A distinctive feature of our show is live demonstrations, empowering viewers to actively participate in their NEAR Protocol journey. We simplify complex information by guiding viewers to the right DApps and highlighting new projects, using tools like QR codes and updated tickers for easy access to relevant content. Transparency and trust are built through on-camera hosts providing live demos of DApps and smart contracts interaction, with QR codes ensuring safe content access. Interactive tasks, such as using DApps to understand blockchain concepts and creating memes, further engage viewers and simplify Web3 education, aiding in the onboarding of new users.

Project Deliverables:

  • 8 Episodes (1H-2H) of NEKO Morning Show.

  • Hosting projects and developers within the NEAR Ecosystem, and incorporating influential Web3 personas with a large following.

  • Onboarding more users to NEAR projects, catering to both newcomers and existing members of the NEAR community.

  • Transitioning viewers and listeners into on-chain users by utilizing interactive tasks and DApps like HEROES Build for bounties.

  • Producing regular short-form content uploaded to multiple social media platforms.

  • TLDR Threads on NEAR Social for each episode.

Section 8. Budget:

  • Total Budget For 1 Month: $4,600
  1. Live Stream Podcast:
  • live streaming on multiple social media platforms:
    ( X, TikTok, YouTube, Instagram, Twitch, Kick, Facebook, Spotify, Spotify Podcast as well as NEAR Social).

(Work Breakdown Research hours (per week) Time/Pay breakdowns of 2 Hosts)

Noah Major (Nono):

1 hrs of Research per day x7 / 2H of Collaboration & Guest Coordination / Organization per Stream / Host Stream up to 2 hrs each episode while monitoring 7+ social accounts / 1H of Graphics Creation for Marketing a day x7 (22 hrs total a week) = $200

Sohib Mihyar (Soos):

1 hr of Research per day x7 / 2 hr of Interactive Task Delegation & Learn to Earn per day x7 / 1 hr Audio/Video Setup per Stream x2 / Host Stream up to 2 hrs each episode while monitoring 7+ socials accounts x2 / 1 hr of notifying communities and organizing attendance per day x7 ( 34 hrs total a week) = $200

Funding:

Multi-platform Stream+Interactive Tasks $400 per stream 8x per month = $3,200

  1. Short-form (TLDR) Videos/Audio and Threads.
  • 5-7 TLDR videos and 1 thread (1 to 3 minutes) for each episode, a minimum of 40 TLDR videos and 8 threads.

Funding:

  • ($25 short video +1 TLDR Thread each episode ) (4 -7 videos per stream + 1 TLDR Thread = $100) 8 episodes 32 TLDR Short videos Minimum + 8 Threads = $800
  1. Production:

Premium Streaming Services / Production Upgrades / Automation / Moderation.

Funding: $600

  • Total Amount Requested For 1 Month: $4,600

  • Total Cost For 3 Months: $13,800

  • Wallet: Nekotoken.near

  • The starting date of the proposal will be when as soon as funding gets approved.

  • Links to Similar Proposals from Near Foundation, existing GDAOs, and Near ECO (if applicable)

  • Wild User Interviews Podcast

  • Chill & Shill

  • NEAR at Night

  • Ready Layer One

  • What is the length of Commitment to Delivering Your Project? Will your team be working on this project full-time?

Our commitment to delivering top-tier content and value to the ecosystem is unwavering, as demonstrated by our KPIs and metrics across all seasons, positioning NMS as a top show in the ecosystem. Despite significant challenges in some of our seasons due to a lack of funding from MDAO, we continued going with the support of the hose own pocket and NEKO. We remain fully dedicated, with some team members working full-time to ensure the show’s success and maintain its high value.

Will your team be fully remunerated from this budget?

Soos and Nono receive a portion of the budget as remuneration, while the remaining funds are allocated for covering podcast production costs, services and equipment, bounties, interactive task payments, and moderators.

Section 9. Project/DAO longevity

Continuous funding is vital for our show as we prioritize the ecosystem and offer a wide range of platforms for NEAR-native projects without charging them. The primary obstacle is the lack of funding, which limits our ability to hire community members, improve content quality, invest in better tech, and focus on advancing the NEAR ecosystem.

While monetization on platforms like YouTube is an option, it’s challenging until NEAR gains widespread popularity. We remain dedicated to NEAR and believe our positive impact is invaluable as a marketing initiative for the ecosystem.