[August 2021] Performance Report and Funding Request for the NEAR Degen Army


Established in late May of 2021, the “NEAR Degen Army” (henceforth, Degens) started as a community-led, grassroots marketing program to boost NEAR’s visibility on social media and support core marketing initiatives.

Our mission statement is simple: externally, boost NEAR’s visibility on social media; internally, support the growth of the NEAR community.


The Degens employ a meritocratic and dynamic membership policy. This means that at the end of every month, those who were either inactive or fail to meet performance standards are eliminated based on the collective decision of the council, and are replaced with new recruits.

Members are selected from a pool of applicants after a pre-selection and interview process by the Degen DAO council, and are compensated if they prove their value after a month’s trial.

As of August 27th, there are 44 members in the Degen Army in total, consisting of 5 council members (i.e. Degens DAO) and 39 non-council members. The full list of members eligible for payout are on this list.


From the beginning we have maintained a baseline rate of 300 NEAR per month for each member, for 20 hours worth of work a week, either in quality or quantity. The rate of 300 NEAR, which is fixed regardless of NEAR’s market value at any given point in time, was determined in order to motivate our members to engage in various activities with great zeal and deliver quality achievements, while also compensating for the uncertainty of NEAR’s price action. This method has proven to work, as we observe most of our members to be highly engaged and active throughout the month, many of them spending more than the minimum 20 hours a week on Degen activity, and even branching out to take on greater responsibilities in the general NEAR ecosystem.

Main Activities and Objectives

As of August 27th, the Degens operate in teams, led by four council members, which perform the following initiatives:

  1. Twitter
  • Goal: Boost NEAR’s social volume and network on Twitter
  • Objectives for August: Create a balance between (1) mass tweets/RTs/likes to boost NEAR’s social volume, and (2) higher-quality original content to grow the Degens into KOLs
  • Main actions: Coordinated RTs and likes for tweets from NEAR projects and degens; daily tweets and content creation about NEAR (memes, infographics, threads, tutorials etc); coordinated crypto influencer targeting
  • Methodology for tracking performance: Twitter analytics
  1. NEAR Degen Syndicate (Youtube channel, Twitter, Instagram)
  • Goal: Provide informative videos + visual content on NEAR for crypto audience
  • Objectives for August: provide videos summarizing news from the NEAR ecosystem (YouTube) for existing users and newcomers; audience building (Twitter and Instagram)
  • Main actions: making news videos, planning video interviews with the Human Guild / Game Guild / Cheddar farm. Working on requests (online and offline). Started filming content for the Russian community. Posted news graphics on Instagram. Started a news thread on Twitter.
  • Methodology for tracking performance: In-site analytics on YouTube, Instagram, and Twitter
  1. Reddit and Bitcoin Talk
  • Goal: Boost NEAR’s visibility to crypto audience, inform readers on NEAR’s technology and ecosystem updates
  • Objectives for August: Regularly amplify news, events, announcements from NEAR in relevant subreddits and threads on BitcoinTalk. Bypass Reddit and BTT moderation to maximize output. Popularize the MetaBUIDL Hackathon; Draw attention to the Reddit AMAs on r/NEARprotocol; draw attention to NEAR NFTs during the NFT bull market
  • Main actions: Daily publication of content on the main crypto subreddits and BTT. Bypassing moderation through the generation of unique, original content. Cooperation with the Reddit OPS Team.
  • Methodology for tracking performance: manually tracking the number of posts/upvotes/comments
  1. YouTuber Targeting
  • Goal: Get crypto Youtubers to cover NEAR in their videos
  • Objectives for August:. Increase of interest from small bloggers to 50k subscribers.
  • Main actions: Creating comments and posts on YouTube and Twitter aimed at bloggers. Participating in discussions in YouTube content. Negotiations with individual bloggers about cooperation + discussion of the terms of cooperation for relevant bloggers on YouTube. Cooperation with related directions of marketing with NEAR core.
  • Methodology for tracking performance: manually tracking the number of posts and responses from Youtubers

August Performance Overview

  1. Twitter

Out of 46 accounts run by degens, over the last 28 days,

  • Average # of tweets = 88; Profile visits = 3873; Mentions = 146; new followers = 114; Average # of impressions = 63,975 (+42%); median # of impressions = 41,850 (+44%).
  • Distribution: 5 accounts accrued less than 10K; 10 accounts fell between 10K~30K; 22 accounts between 30K~100K; 6 accounts between 100K ~200K; and 3 accounts over 200K.
  • Quality-wise, we have seen an increase in quality-driven original content from the Degens in the form of infographics, info-threads, original banners for announcements, blog-posts, tutorials, and NEAR-related memes.

(^Growth calculated based on July metrics)

  1. NEAR Degen Syndicate
  • Youtube
    • Last 28 days, 2 videos (#NEAR Weekly News Ep. 3, Ep. 4)
    • total views = 2,324 (-10%); Watch time = 51.1 hours (+24%); New subscribers = 244 (+44%).

(^Growth calculated based on July metrics)

  • Twitter
    • Last 28 days, total # of tweets = 12; impressions = 45,500; Profile visits = 1,166; Followers: 467 (+40%)

(^Could not calculate growth due to lack of comparable data from July. )

  • Instagram
    • Total posts: 9 (8 infographics, 1 video)
    • Followers: 55; Content interactions: 83; Accounts reached: 451

(^The team only switched to a business account recently so growth could not be calculated.

  1. Reddit and Bitcoin Talk
  • Bitcoin Talk

    • Comments posted = 265 (+188%); Total views on degen’s threads = 4130 (+232%); total number of comments on degens’ threads = 592 (+230%)
  • Reddit

  1. Youtuber Targeting
  • Total number of comments posted: 196 (+190%)
  • Results: replies and likes from the targeted Youtubers. See examples here.

Other Contributions and Indicators

In addition to the overall increase in performance metrics, the Degens have also provided valuable contributions to the community which are unquantifiable.

  1. One of Degens’ value propositions is being NEAR’s “community on tap”. That is to say, the Degens offer the merits of mass mobilization + 24/7 availability by virtue of being a strongly knit collective of 40+ zealots who are located all over the word. At any given point during the day, we can

  2. get 30+ people at a time to quickly like/RT/share a NEAR Official tweet or article, giving it the early visibility it needs to appeal to a broader audience. For this very reason, official announcements are often first dropped in the Degens group by NEAR Core.

  3. The same goes for event participation: Degens show up for important community events like AMAs, live streams, Townhalls, and launch parties, to boost the event itself and tweet about it to give it visibility.

  4. Incubating Community leaders: In the span of three months, 6 members of the Degens have each found a Guild, cultivating their own communities and acting as hubs for various NEAR projects:

  5. AVB: Silicon Craftsmen

  6. chronear: NIA

  7. Naveen: NEAR NFT Club

  8. Rimberjack: Corpsemen

  9. Garik: NEAR Games Guild

  10. Zardoz: Wizards’ Guild

In addition to this, a couple degens work as a part of Merchants of Guild, while others are currently planning to launch a guild to facilitate outreach and onboard skilled individuals onto the NEAR ecosystem.

  1. Telegram moderation, Community engagement:
  • Degens have been deployed in the NEAR main chat as admins (labeled “Degen Specialist”) and make up 12 out of 43 admins in total (9ce, Sanket, Margik Baxi, Simeon, Crypto G, Kanzy, p0k, Tran, chronear, Rimberjack, AVB, Ratatoeskr)

  • As the screenshot shows, according to Combot, 9 out of the Top 20 active users in the NEAR Official chat are Degens (Sanket, Rimberjack, AVB, Kanzy, 9ce, Margik Baxi, Simeon, chronear, Tran)
  • Additionally, Degens have also provided moderation support for Skyward and Ref.finance chats during the Community DeFi Quiz
  1. Degens also provide manpower for early testing of NEAR products and research, data scrapping, etc by request.

Proposal for August Funding

  1. Rewards: We request rewards for 43 members in total

For a minimum of 20 hours of work per week and notable contribution to NEAR marketing and community building, we request 300 NEAR for each non-council member.

For the four council members who lead team initiatives and perform further managerial duties apart from working as degens themselves (such as recruitment, evaluation, metrics reporting, strategy, and organization), and thereby spend close to 30-40 hours a week on Degens, we request 400 NEAR each.

  1. Incentives for Top Performers: To reward those who show outstanding dedication and achievements, and to incentivize others further improve their performance, we would like to allocate 200 NEAR as incentives for top performers among non-council members.

  2. General expenses: 100 NEAR to finance special projects (e.g. community giveaways or contests, opening a Mintbase store for Degen NFTs), organizational resources (e.g. subscriptions to Basecamp or a dedicated website), and other potential miscellaneous expenses (e.g. analytics services to measure Degens’ social media influence, fee required to start a DAO on sputnik.fund).

In sum, the total funding we request for August is 13,600 NEAR

(^ Any remaining funds will be stored in the Degens DAO and reserved for any future expenses concerning the Degens)


This is Dao marketing project. Just for clarification. They already got 2000N.

Be honestly, I have never seen all 46 degens on Near AMA sessions and live streams.
You should be more active here , for instance:

0 comments and likes from Degens

0 comments and likes from Degens

0 comments form Degens

Whereas you’re shilling your owned projects

Ps: guys if you make decision to create a new guild make sure it will be useful, valuable and transparent for Near Community, be ready to answer on community members questions. NIA guild, for instance, ignoring them.

300 Near its a great payment (could be a little bit increased), even less than average salary for graduated specialist in USA.

Have a great day!

Ps: :grin::grin::grin:



Think that’s a fair point about improving our engagement with NEAR official Youtube channel for major events like Townhall and Aurora’s weekly updates! We’ll be more mindful about reflecting that in our weekly agenda. Of course not all of us (43 actually not 46) can show up at the same time because we all live in different timezones, but we can surely boost the likes more.

And thanks for providing constructive feedback this time! Have a great day too


I think your points about degens YT engagement are valid and fair but most NEAR YouTube videos are livestreams and we comment during livestream in live chat which is not a part of actual video after livestream ends. Same goes with views.

But thanks for the feedback!


Wow this sounds so great. Kudos to all Near Degens and Army… You guys did a great job. I really wish to be a part of the Near Army​:muscle::smiling_face_with_three_hearts:


I really appreciate the contributions you guys are doing for the Near Community.

I would like to especially thank @rimberjack @SanketN81 and @kanzy


:heart::innocent: Glad to be Part of NEAR


You’re welcome! The ecosystem must thrive :grinning_face_with_smiling_eyes:


Cool sounds interesting cuz I’m a blogger and musicians with followings that can help NEAR reach her targets. How do I get in?

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@rimberjack Its great to see such a growth! :partying_face:

How to became a NEAR Degen now? I’d love to share this info and invite more people with existing crypto influence, what are our requirements now?

Would you like some help with bringing in influencers with bigger audience?


That would be awesome, thank you!

The link for application is here: https://forms.gle/if7V4cbtjgB79TRo7


Hello @zavodil, thanks for stopping by and leaving your comments… all help is welcome and appreciated, in fact we would be honored! Each of us here work collectively towards one goal and that is the advancement of the NEAR network and building the NEAR community. As members of the NEAR community, we cannot be grateful enough to you and all the developers for all the work you guys put in to build the NEAR infrastructure. Please keep motivating us with your energy! :slight_smile:


and @chronear too :hugs: , thanks for your efforts!


Thank you Yunus @KriptoRaptor you are an absolute beast on the NEAR Official Telegram channel, I see you responding to literally every single query by community members and hand-holding every single newcomer… keep up the good work!!


Hey @rimberjack! Thank you for sharing this detailed report and proposal. Looking ahead, I have a question regarding the agreement:

Where is that documented? Considering our new policy states Community Fund proposals must be priced in USD, I’m wondering how that will affect payouts for Degens. Currently, we intend to continue supporting your program. Just hoping for clarity on the initial terms of your agreement.

Hello @jlwaugh ! Unfortunately there is no official “documentation” for the 300 NEAR / month rate. As far as I am aware, @Ozymandius had an agreement with the NEAR core team, who contacted him first for this initiative, and this was the rate that was set and given out from the beginning.

A bit more on this context is here: Community Slander Has Gone Too Far: Enough is Enough

Back in May, the NEAR Leadership Team created a slack group with me asking to create marketing support in the NEAR ecosystem. I then decided to bootstrap and create the Degens for the benefit of the Ecosystem with budget support from from this leadership . We did this as a long-term initiative to improve engagement of NEAR on Twitter, Reddit, 4chan, townhalls and much more. Every single budget was approved before spending.

While we understand that changes to community payouts are being implemented, I have been informed that @Ozymandius has the word from @illia to keep the payments as they are and not switch to USD. Since our payout is directed to the Knights of Gondor DAO, and not the DAO verticals, we operate under the understanding that no changes have been made to our payout policy as of yet. If there are any conversations defying that, it is beyond my awareness and capacity at the moment.

^I have added this point to our September report as well


13,600 NEAR = 108,800 USD

Is the funding request based on the achieved metrics or on an estimate for the next few days?

None of the most important metrics achieved “one thousand something”, but the funding request is hundreds of thousands of dollars? It doesn’t seem reasonable to me.
I think it’s a mistake to just rely on percentages, not total numbers. Because when we’re talking about numbers without mass interaction, any positive values can look like exponentials.

To be clear, I support your initiative, but I think there was a miscalculation, a discrepancy between the numbers.


This budget was for the work of August, the report of which is provided in this post, and have been approved and paid out already.


Thank you for that response! As a council member of the Knights of Gondor DAO, I’m hoping to understand this arrangement, so we can look ahead to a v2 “Degens” program, which I’ve dubbed Negens: next (or near) generation blockchain ecosystem #NeFi

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