@MarketingDAO, and @MarketingDAOcouncil we are submitting this proposal with a great deal of pride. SHE IS NEAR is a coalition of global women who have come together to develop community, content, technology and leadership that will become the central meeting place for exciting projects and people on NEAR.
This request is to get us started during the transition period for HoM. Budget and charter for HoM are also being prepared. But we want to start creating presence and onboarding women before V1 starts. We are actively developing our partnership and education plans, incubation frameworks, research goals and technology aims all of which will roll out in 2024.
History of SHE IS NEAR:
Women offer unique, collaborative, and vital perspectives to businesses they lead. The Harvard Business Review highlights, “firms with more women in senior positions are more profitable, more socially responsible, and provide safer, higher-quality customer experiences” (Research: Adding Women to the C-Suite Changes How Companies Think). Inspired by this insight, SHE IS NEAR, our new DAO, recognizes the perfect timing with the NDC v1 launch to integrate women’s leadership strengths into this new phase of self-governance on NEAR. Our goal is to be a vibrant grassroots DAO in the NEAR Ecosystem.
We aim to:
a) encourage professional growth and networking among women on NEAR and partnerships with Women in web3 organizations at large;
b) ensure a supportive and secure environment for women to express themselves and build freely;
c) function as a dynamic Grassroots DAO to bolster women-led initiatives.
Launched to enhance women’s representation in the NDC, we are proud that three women are currently elected within this initial government. SHE IS NEAR is committed to empowering women to run for office and acquire governance skills, emphasizing the importance of their representation—after all we constitute half the planet. Our goal is inclusive co-leadership within the entire ecosystem, achieved through clarity and collaboration with our diverse international members on the protocol.
We advocate strongly for NEAR’s support for women who possess incredible insight and perspectives vital to the expansion of our mutual passion – Web 3 and the emerging NDC. Established as the NDC was initiated, our DAO strives to invigorate leadership on NEAR and amplify our voice in future elections. Our community boasts OG members who have proven their mettle, including developers, founders, NDC members, NEAR Foundation executives, and community members integral to NEAR’s most interesting projects. Our achievements encompass international projects, developers, creatives, legal professionals, and economists who are devoted to NEAR’s mission of extending phenomenal technology to an expanding blockchain ecosystem.
SHE IS NEAR aims to:
- Elevate awareness of the NEAR ecosystem and community, along with the NDC, by collaborating with various Women in Web3 groups.
- Cement a significant presence within NEAR, offering a nurturing, educational, and productive environment for women in the ecosystem.
- Present tangible and objective KPIs to illustrate the effects of women’s participation and contributions.
Our DAO is dedicated to establishing a decentralized, transparent, and autonomous platform that empowers women to engage, partake in decision-making, and enhance representation at every level. Our primary objectives include:
- Cultivating a community of women who align with our vision for a fairer and more sustainable WEB3.
- Offering a stage for collaboration, idea exchange, and contribution to NEAR Ecosystem’s evolution and growth.
- Ensuring operational transparency and accountability.
- Developing an ecosystem that compensates women for their contributions, incentivizing actions that benefit the DAO.
We aspire to forge an environment where women enjoy equal opportunities and representation across the Near Ecosystem. We foresee our DAO as a pivotal force advocating for gender equality, social justice, and environmental sustainability. Our long-term objectives involve constructing a sturdy, resilient ecosystem, independent of external funding, and empowering women from diverse backgrounds to engage in ecosystem decision-making, fostering innovation and creativity by availing necessary resources.
Grant request: 7,000 USD (link on the budget spreadsheet)
KPIs for the 1st month are aligned with the whole NDC vision, provided by CoA, and with Key metric for social engagement:
Create a strong social media presence on: Twitter, Telegram, Near.social, LinkedIn, Medium
Utilize content, events, AMA, Manifesto, PR to make an immediate impact
Create coalition awareness in the NEAR community
Onboard more women to the working group outside from NEAR ecosystem
Create brand identity
On-chain accounts retention after 4 weeks — 15% of accounts who continue interacting on chain (on our near.social page) over a month
Social Media Milestones:
- Open accounts on the most relevant social media platforms (Twitter, Telegram, Near.social, LinkedIn, Medium, YouTube, Instagram), set them up with a solid media plan, including partnerships
- X and NEAR SOCIAL Accounts grow to followers, number of posts and approx.outreach
- Posts, likes, and followers / views in social media produced by the users (KPI HOM Metrics)
- X we aim 50 followers
- NEAR SOCIAL 15 followers (1 mo)
- LinkedIn - 10-15 connections with women in NEAR ecosysten and outside, share every post and article from other socials
- Medium - 12-18 articles posted and shared
- Drive an active community on Near.social - 15-20 active followers, share every post and article from other socials
- Content Creation Milestones:
- Weekly review: a weekly update on the happenings of the DAO
- Content Calendar: this is a detailed schedule of content for the Socdial Media Team to drive and communicate, track and use long term
- Manifesto: developed from our questionnaire, brand polls and images this Manifesto will be used for Online shares, merch, socials and our Near Social content to dive the brand, interest and onboarding
- Press Release: press release announcing the DAO, goals, coming events
- SHE IS NEAR Profiles of Women (articles)
- A total of 8 profiles the first month (2 per week) – 250-350 word
- Profiles shared on ALL socials and our site - estimated outreach (7500 impressions, likes)
- Overtime we highlight all NEAR women as well as other profiles to become the HUB for insights on women leadership on-chain.
- AMA/Twitter spaces - 1 per month – Cross-Platform Community Managers and Women led projects on NEAR (target views/guests 350)
- First AMA: This is a NEAR women led project AMA with guest women community managers from many platforms to engage, respond and create networking and partnership ideation
- “Good News Fridays” - 1 weekly
- Social Shares of successes about women-led projects
- Institute a Friday pattern for people to share their good news
- Write context wrap-ups and other supportive content for socials
- Target impressions 4K
- Coalition Awareness Milestones:
- Create a list of relevant groups we want to partner with - spreadsheet with up to 30 Women in Web3 organizations with PoCs
- Push our current questionairre for external interested new members SHE IS NEAR invite
- Connect with them in general chat and one-on-ones with key leaders
- Onboarding Actions:
- Onboard 20-35 women into our community through our invite form.
- create at 2 contests: create and manage memes, Gif etc contests to onboard, retain members and achieve at least 150 interactions for each contest on socials like near social, twitter and telegram etc.
- create at least 4 community activation quests to unlock activation token. By that, we are planning to increase attraction, engagement and onboard new members.We are expecting min. 100 interactions for each quest.
- Grow our telegram DAO participants by 50%
- Brand Identity Milestones:
Decentralized Grand Creation:
Create an internal questionnaire to determine the values, objectives, personality trail and styles that the groups want to be see reflected on the brand identity – ONCHAIN target 25
Onchain voting will be held on NEAR SOCIAL
Create a brand discovery miro board to lay out the findings from the initial form and vote on the key most relevant key points.
Create a mood board and receive feedback from the group
Create 3 options for the brand that will reflect the work done before, putted to a vote – Target 50
Roll out the brand asset for social media based on the selected winner
Once the brand has been selected the votes will receive in their wallets an NFT based on the brand winner using ShardDog. A valuable digital asset that shows you were part of the creation of the brand.
Why our team is uniquely suited to succeed in this project:
We have an active TG She Is Near of 34 people. We have core members which include: Johanga, Chloe, Sharufa, Dabbie, Sarah, Lex, Blessed, Jane, Marilyn, Reespect, Tabea, Klara, and others.
Thank you in advance for your ideas and support. We are open to collaboration and look forward to working with MDAO as we develop this exciting venture!