Welcome to the Kitchen Guild! 
Guild name: Kitchen Guild
Funding scheme: Monthly
ANN thread: [Creation] Kitchen Guild
Initiative summary: creating a professional community of bloggers to promote the Near Protocol in social networks and streaming services (YouTube, Twitter, Telegram, TikTok, Twitch, and others)
Kitchen Guild Tasks
– Popularization of the Near Protocol
– Hiring influencers
– Conducting AMA, conferences, interviews
– Creating special content
– Coordination of bloggers
– Hiring website owners
– Helping bloggers create content
– Preparation of reports and plans for the month
Deadline for submitting reports: 28-31 day of each month.
For a brief summary of our initiative, we will use our thread about creating Kitchen Guild [Creation] Kitchen Guild
Bloggers - in our post, we use this concept to refer to influencers or content authors not only in the form of blogs (websites, medium and other resources) but also YouTube, Twitter, Reddit, Telegram and other social networks.
At the moment, we are seeing an explosive growth cryptocurrency bloggers. Many of them are beginners (up to 50 thousand subscribers) generates first-class content, but not everyone succeeds in monetizing content. Most of these bloggers receive income from Google Ads, which does not exceed $ 1000-3000 per month.
But on the other hand, there are bloggers whose total reach does not exceed 300 thousand subscribers who request huge amounts for cooperation. 5-10 thousand dollars for one advertising video is considered normal, we do not agree with this.
Moreover, we do not agree that buying several videos directly from a blogger does not give you the effect that an advertising company needs. The blogger’s audience mostly has a negative attitude to advertising content, so the project may receive more negativity than positive from the advertising company.
We analyzed the content of many bloggers and came to the conclusion that this first-class traffic source can be used to promote Near Protocol in various social networks, ranging from YouTube to Medium.
In order not to be unfounded, I will attach our small research.
We are Baxoff and LolSon conducted a research in which we involved about 40 bloggers with a YouTube audience of 10-100k and found out that 1 advertising INTEGRATION costs from $1000 to $7000 per video!
These are very large and unreasonably high prices for 1 mention with a timekeeping of 6-10 minutes.
Therefore, we decided to take a different path and look for PARTNERS, not performers.
To each of the bloggers who fit our requirements
(Requirements: Youtube > 10k subs. Twitter >1k subs. Other media 5-10k subs.)
An offer was sent to join the Degen community with the subsequent promotion of the Near Protocol Ecosystem in its resources with a monthly payment of 300 NEAR + bonuses (about 50-200 NEAR depending on the results).
All those who agreed turned out to be ardent fans of Near technological solutions in practice and each of our bloggers gives himself 100% to the support of Near Protocol in his resources
Let’s take a mathematical example of applying our approach with partner-bloggers and performers-bloggers. (We will not disclose the names of the influencers who were interviewed, but we will take pure numbers as an example)
A blogger with a YouTube audience of 15 thousand subscribers requests an average of $ 1000 for 1 insert of any information about the Near Protocol with a length of 3-6 minutes.
Each video of such a blogger gets from 10-15 thousand views.
To somehow mention the features and prospects of Near, it will take at least 10 thousand dollars for EACH blogger to achieve an audience of 100-150k! This type of performer is not suitable for our tasks, he is only interested in obtaining personal benefits, without partnerships and the subsequent growth and prosperity of Near Protocol.
Here is the simplest formula
(approximate cost and rough coverage of the maximum audience) $
15,000 : 150000 V = 0.1$ per view
300 Near : 150000 V = 0.02$ per view
It turns out to be 5 times cheaper! plus other media are affected thereby increasing the interest and involvement of potential customers
Kitchen Guild bloggers are ready to make from 10 to 15 informative videos with analytical content of the currency exchange rate or a full-fledged analysis of any project within the Near ecosystem if additional coverage of functions and features is required to attract as many people as possible.
Also, third-party information resources such as Twitch, Twitter, Telegram, Facebook are involved. This allows you to maintain lively discussions of technological features and properly interest the audience
Real case
We will show you an example of the Kitchen Guild approach using the of one blogger who has been working with us for just over a week.
GEO: France
Number of subscribers (YT): 16.6 k
Other social networks: Telegram (8k), Twitter (6.3 k), Twitch (8k, online in stream 350)
The data is not final, since posts and videos are still gaining views. Here are our figures for one week from one blogger:
YouTube: 9746 + 11301 + 11800 + 11616 + 10700 + 8600 + 8550 = 73 313
Twitter: 15000 + 8500 + 17000 + 11 780 + 17649 (4.8k v on Near NFT video) = 69929 tweet impressions post about near per week + 4.8k views on Near NFT video
Telegram: 4550+4660 = 9210
Twitch: From September 1 to September 10, every day there are streams on twitch with an average number of viewers of 350 people and total views of 2.5-3.5k each.
Total: 159 752
As we can see, one of our bloggers generates about 160k views and interactions with his audience. If we roughly multiply this amount by 4 weeks, we will get 640k views per month.
Let’s calculate the cost of one view using the example of Blogger 1.
300NEAR / 159 752 = 0.0018 NEAR (~$0.016 for view PER WEEK)
If we look at the average cost of viewing a pre-roll on YouTube ($0.03) without specifying the GEO, we can find that our approach is not only more productive than regular advertising on YouTube, but also almost 2 times cheaper. The comparison is not quite correct, we understand this, but this is created in order to prove to you the effectiveness of our approach.
The data is provided only for one week, we would not like to talk about what else we do not have (a report for a month), but we predict that the price per view will be 3-4 times lower at the end of the month.
Considering GEO Blogger 1 (France) and the channel’s orientation (cryptocurrency) we get very high-quality and very cheap traffic.
Thus, we come to the conclusion that the Kitchen Guild approach is the most attractive and cheap compared to direct advertising by bloggers and advertising on YouTube. And this is just the beginning, imagine what reports we will show when the number of bloggers increases to 10.
You can see screenshots and metrics in this PDF file.
https://kitchenguild.site/wp-content/uploads/2021/09/Research-2.pdf
At the moment, Kitchen Guild has undergone some changes, now we have 3 active bloggers on board our ship called Kitchen Guild, who are also members of the Degens Army ecosystem.
But we have two great candidates who would strengthen our guild several times at the moment, so we would like to directly finance their activities, since the recruitment of new members in Degens Army is already closed for September. Let me remind you that three of our bloggers receive funding from the Degens Army (300 NEAR).
Budget:
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600 NEAR for the Kitchen Guild Management (more than 40 hours per week)
Writing scripts, helping with the selection of content, organizing work, setting tasks for a day/week/month, preparing reports. -
300 NEAR for new participants for the first month who are not part of the Degens Army ecosystem
-
600 NEAR for bonuses for our bloggers
At the moment, we have about 300 thousand impressive + views per week. All this is achieved thanks to our guys, we would like to reward everyone for good work with an additional amount of 50 to 300 NEAR per month. -
300 NEAR conducting live broadcasts on Twitch, YouTube, Discord
Conducting live broadcasts requires the blogger’s direct presence on the broadcast, as well as more in-depth preparation of the material. At the moment, we have 2 bloggers who actively conduct live broadcasts, collecting about 400-500 online on each broadcast. Since this takes a lot of time and requires full commitment from the blogger, we intend to reward this additionally. -
100 NEAR for additional expenses
We would like to test several approaches, buying ads from website owners, conducting a signature campaign for the BitcoinTalk forum, link near.org in the video description. Also we want to integrate Near Tip Bot into all the telegram chats of our bloggers. Thereby increasing the number of new active wallets.
Total: 1900 NEAR. (~16610 USD)
What do we guarantee for these funds on a monthly basis:
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Full-fledged reports on the effectiveness of the guild. We are not engaged in chatter, we are ready to show real numbers;
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Total coverage of more than 300+ thousand views for YouTube;
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Total reach of more than 500+ thousand impressive for Twitter;
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Total coverage of more than 50+ thousand views for Telegram channels;
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Total coverage of more than 30+ thousand views for Twitch;
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Total coverage of more than 30+ thousand views for TikTok;
Our approach is unique, you get very cheap and very high-quality traffic. Moreover, our community is multinational, at the moment we have bloggers from France, Russia, Thailand, Great Britain, which allows us to capture new countries and new people Near Protocol!
This is just the beginning of our great and magnificent journey, we are not going to stop and intend to form the most powerful marketing team in the Near Protocol ecosystem.
Team: @Lolson_tg, @baxoff
Website: https://kitchenguild.site/
Wallet: kitchenguild.near
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