[Approved] Chill&Shill December

What is $NEAR Chill&Shill?
NEAR Chill&Shill is a twitter space in the NEAR ecosystem. We aim to educate our audience about the application and capabilities of NEAR By interviewing founders of projects on NEAR, we simultaneously spread awareness about NEAR, give founders a platform to spread the word about their project, and educate our listeners about NEAR. Our Twitter Space also includes community spaces where members of the NEAR ecosystem can connect and engage with each other, creating a strong and engaged community around NEAR . Our mission is to enhance the NEAR ecosystem by promoting the growth of projects, fostering engagement within the network, bringing our listeners the information and education to further their growth in web3 space.

Vision for December
As we approach December, our vision remains steadfastly anchored to our foundational objectives. Central to our mission is the efficient integration of new participants into the NEAR ecosystem, ensuring they receive a clear and streamlined introduction. Our focus will also be on enriching the understanding of our current community, with a special emphasis on pivotal NEAR elements such as NDC and BOS. We’re committed to not just informing our members about these key areas but also fostering active involvement.
Additionally, this month we will focus on onboarding our community on BOS and generating on-chain participation through various activities.

Alignment with CoA Metrics:
NEAR Chill&Shill’s strategy for the forthcoming month is closely aligned with the CoA’s social engagement metrics. We aim to amplify our engagement score by leveraging a mix of interactive content, strategic posting schedules, and community-driven initiatives. This approach is designed to increase our social media presence through numerous posts resulting in likes, new followers, and impressions, fostering a thriving community around the NEAR ecosystem.
Specifically, Chill&Shill is working on boosting the following CoA metrics:
P-1: Widening Adoption of NEAR
P-1.1: Outreach to New Audiences

Previous Work
You can view some spaces we have hosted with various guests before:

Previous funding
[Approved] Chill&Shill budget August - #6 by waxnear

[REPORT] March $NEAR Chill&Shill Monthly Budget
[REPORT] - Chill&Shill August
Last report - [Report] - Chill&Shill November


  1. Content - Audio - Twitter Spaces

$NEAR Chill&Shill twitter spaces is exclusively around the NEAR and NEAR ecosystem.
$NEAR Chill&Shill’s distribution is done through @waxnear twitter account, which is the main social media account of $NEAR Chill&Shill where we post spaces, threads, articles, and any other media content produced by $NEAR Chill&Shill. This month, we want to host 3 spaces a week, with a total amount of 12 spaces for the month.
12 spaces * 270= 3240

  1. Content - Written - Threads

To complement our Twitter Spaces, we plan to produce in-depth, high-quality thread recaps. This initiative is designed to cater to our audience who may have missed the live sessions or those who simply prefer written content. It’s our way of ensuring that all valuable discussions and insights from our Twitter Spaces are accessible to everyone in our community.
Example: https://twitter.com/waxnear/status/1685059779201224704?s=20
12 threads* 80 = $960

  1. Social Media - Promotion/Distribution - Twitter

To promote and distribute all our content we use @waxnear, which is the face of $NEAR Chill&Shill. @waxnear has been tweeting exclusively about NEAR since its creation in December 2021, Alongside our main content, we have created and posted over 5,000 pieces of short-form written content about $NEAR, including educational, community building, news, analytics, and of course high quality memes. At present schedule, there are 7-10 pieces posted daily, which results in approximately 250 a month, as well as communication and further engagement in the comments.
Link: https://twitter.com/waxnear
$600 /month

  1. Social Media - Community Channel - Telegram

We not only create content and educate our listeners and readers, but also organize them in an actively engaged community to keep growing and learning more about NEAR blockchain together and collaborating with each other. This is also a channel of distribution for our content, but it is mainly a community environment where we post interactive games, announcements, and create activities for our members.

  1. Content - Video - Short educational videos

Each video, approximately a minute long, is designed to demystify complex NEAR concepts, transforming them into understandable, accessible information. The aim is to diversify our content offerings and cater to our audience with an array of engaging educational content. The central idea behind these videos is to create simple yet engaging animations that effectively communicate the unique aspects and advantages of NEAR to a wider audience.

4 videos * 200 = $800

Total: 5900




Hi @waxnear thanks for the proposal. Can you elaborate on your plans for the following? How will the content onboard your community, how will you track the progress/results and what activities will generate on-chain participation?

Are there ecosystem dApps, collaborations, bounties, etc., that you are leveraging to achieve this outcome?


Hi, thanks for your questions.

This month, we’re focusing on integrating our community with BOS and promoting on-chain participation. A key part of our strategy is establishing NEAR Social as a primary platform, alongside Twitter, for community engagement.

We have already created some guides and videos for the community to start using NEAR Social, and we plan to do more to bring Chill&Shill’s robust NEAR community fully on-chain.

  • Establish Chill&Shill’s presence on NEAR Social.
  • Transition NEAR Social into an equal channel of content distribution.
  • Create activities and tasks for our community on NEAR Social to encourage active participation.

To track progress, we will monitor on-chain engagement metrics on NEAR Social, such as likes, followers, and retweets.

Furthermore, while it’s challenging to quantify, Chill&Shill has always been a catalyst for on-chain activity by onboarding new people to NEAR and introducing them to various dApps and projects. Through our Twitter Spaces, we consistently engage over 100 people per session, many of whom become active users of these projects and applications.


Hi @waxnear thanks for your proposal. I have reviewed and am happy to support. Please note that that we will be shifting our approach on funding content creators from January. Look out for more details soon.


What will the new approach be?

Dear @waxnear ! Your proposal was approved :rocket:!

Marketing (Eco) DAO December’s funding procedure:

  1. :green_circle: December 18 - 22nd time for proposals from the Community, updates accordingly to NDC Metrics;
  2. :green_circle: December 22-24th reviewing by MDAO councils, approval on governance forum, and creation post-request to NDC (HOM, CoA, NDC trust);
  3. :yellow_circle: December 25 -29th reviewing by HOM members ans voting on-chain;
  4. :red_circle: First week of January, in case of successful approval by HOM, HOM will pass the request to CoA to vote on-chain;
  5. :red_circle: First week of January – reviewing and voting by CoA;
  6. :red_circle: Once the CoA gives its approval, the Trustees will carry out the transaction, provided that the expenses align with the Trust’s objectives;
  7. KYC can be required for new applicants.

We appreciate your patience during the December funding process.

Your December fund is reqdy create a transfer request.
https://near.org/astraplusplus.ndctools.near/widget/home?tab=proposals&daoId=marketing.sputnik-dao.near&page=dao .

Could you provide your December report for your proposal, this report should include your proposed KPIs achieved, problems faced, and any deviations from the initial proposal objective. Doing so will help us to facilitate our last year review and ensure that we capture all relevant data. Thank you

Hi, thanks for your comment. You can see the report here [Report] - Chill&Shill December

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