[Report] Marketing DAO January 2024 Activities + Updates

We are excited to share the Marketing DAO report for January 2024.

During the January’s 2024 submission period , the Marketing (Ecosystem) DAO team received (including proposals postponed from the previous month):

  • 12 proposals received
  • Total amount requested: $59,429
  • Total funding allocated: $40,528
Description Link Amount Report
Chatafisha https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1704614118216 $3,000.00 Has not yet not pass KYC
NEKO Morning Show https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1704678797529 $5,400.00 https://near.org/ndcdev.near/widget/MDAO.App?page=reports
Near at Night https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1704694507913 $4,128.00 Requested from team
Joyage Kingdom https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1705047931571 $5,000.00 Funds received recently (KYC issues), pending
DiscoverBOS [Approved] DiscoverBOS The B.O.S reference from Resources to Marketing - Jan 2024 $4,000.00 Did not pass KYC
Myosin PR & Marketing Proposal https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1705092505767 $10,000.00 Funds received recently (KYC issues), pending
MDAO operations
Remuneration [Report] Marketing DAO Council Report | so608 $2,500.00
Remuneration [Report] Marketing DAO Council activities - johanga $2,500.00
Remuneration [Report] Marketing DAO Council activities - cryptocredit $2,500.00
Advisor [Report] MDAO Advisor January Report $1,500.00
Total: $40,528.00

Review of Reports

Reviews of reports are pending our receipt - since posting our previous report, no team has passed KYC, received funding and completed all deliverables yet. We will report on grantees performance in our next report.

Our review of reports is based on two key outcomes:

  1. Clear demonstration that project goals have been achieved as proposed
  2. The performance of the project in terms of CoA/NDC metrics

Key takeaways

  1. Under the current funding timeline, we do not receive reports from grantees in the same month they’ve gotten their most recent approval. Going forward, the funding timeline requires us submit grantees’ reports on the month following their funding.

  2. This means grantees will not be likely to receive funding on consecutive months, as our guidelines require completion of work and a public report before requesting additional funds.

Recommendations across all reports:

  1. Set clear goals:

  2. Explicitly define specific, measurable goals for community growth, engagement, and content dissemination.

  3. Explain how you will quantify results as part of your content plan.

2.Target audience:

  1. Specify the primary target audience for each platform and tailor engagement strategies accordingly. Be clear about why the strategy is right for the audience in particular.

  2. Focus on creating specific content for your unique audience vs. generic and generalized content.

  3. Impact on CoA/NDC metrics:

  • Accounts retention: ecosystem projects need a better way to collect data on account retention after specific periods (1/2/4/8 weeks) to assess sustained impact. Many projects are not currently equipped to capture this metric and report on it.

  • Account acquisition cost: projects should work to understand the “customer acquisition cost” (CAC) for their activities based on the funding received and new ecosystem participants gained due to their efforts. Additionally, recipients should be able to evaluate efficiency in terms of account acquisition cost over time and provide updates that show progress or lack thereof.

  • Median number of dApps used: Projects need more education on best practices for providing data on the median number of dApps used by P95 accounts and incorporating this requirement into their content activities.

  • Number of accounts retained using dApps: Similar to the above, projects need support determining specific metrics regarding the number of accounts retained for 1+ week using at least three dApps. In many cases, they may not have direct access to third party data in order to report adequately on this metric.

  • Social engagement score: Projects should require an Average Engagement Score (ARE) based on the following formula:

    1. (Total Likes, Shares & Comments / Total Followers) X 100 = AER %
  1. Individual Performance Metrics
  • Team should indicate outcomes achieved and not achieved in future reports
  • Team must complete all prior deliverables before requesting future funding. If deliverables cannot be met, team must communicate with Marketing DAO about the circumstances.
  • Team should focus outcomes on fewer, higher quality initiatives vs. numerous initiatives in one proposal
  • For social media, team should include starting follower count and end follower account
  • For social media, team should include Average Engagement Score (AES) using this formula:
    • (Total Likes, Shares & Comments / Total Followers) X 100 = AER %

Individual report recommendations:

NEKO Morning Show report on December proposal

Metrics from NEKO Team report:

  • For this round of funding, the Neko Morning Show’s biggest win was the growth in views and engagment (Youtube in particular).
  • For our last proposal (December), we held 8 NEKO Morning Shows which had a total of (11,761 views) with an average of (1,470 views), and a total of (579,202 Impressions) with an average of (72,400 Impressions per show) across multiple streaming platforms.
  • For the most recent proposal (January), we held 8 NEKO Morning Shows which had a total of (11,231 views) with an average of (1,404 views), and a total of (36,914 Impressions) with an average of (4,614 Impressions per show) across multiple streaming platforms.
  • YouTube is consistently experiencing growth every day. We’ve achieved impressive numbers from the Podcast live, with 167 returning viewers, a significant increase compared to December’s 106 (57.5% growth).
  • Moreover, we’ve gained over 200 new subscribers, a remarkable 112.7% growth compared to December’s 94 subscribers.
  • The watch time has also seen a substantial boost, reaching 261.22 hours derived from impressions, compared to December’s 88 hours (196.8% growth).
  • Additionally, our Live only impressions have increased from 8,100 in December to 9,200 in January, marking a 14% growth. We’re now on the path to youtube monetization!
  • We were also able to host one of the largest crypto TIkTokers, Blockchain Boy. Boasting an impressive 545.5K TikTok followers, we introduced him to the NEAR Ecosystem and successfully onboarded more users from his audience onto NEAR. He also created content highlighting the excellence of NEAR, inspired by insights from our podcast.

Did the team achieve the proposed outcomes?

  • Achieved:

    • Conducting 8 Live Streams per month, featuring a diverse array of guests from both inside and outside the NEAR ecosystem, with the objective of enhancing viewers’ understanding of NEAR.
    • Hosting projects and developers within the NEAR Ecosystem, and incorporating influential Web3 personas with a large following to enrich the content.
    • Expanding our reach to a broader audience, encompassing both Web2 and Web3.
    • Introducing diverse podcast options, including audio podcast feedback and TLDR content formats, specifically tailored for Spotify and Spotify podcasts.
    • Onboarding more users to NEAR projects, catering to both newcomers and existing members of the NEAR community.
    • Transitioning viewers and listeners into on-chain users by utilizing interactive tasks as well as DApps like HEROES Build.
    • Generating greater interest among users in NEAR NFT Projects, A sweep at the end of the show for interactive tasks and bonties supporting the project and the ecosystem.
    • Producing regular short-form content uploaded to TikTok, Instagram, YouTube, and Spotify for Learn2Earn, with a focus on highlighting NEAR ecosystem news and updates.
    • Creating TLDR Threads on NEAR Social for each episode to provide concise summaries and highlights.
    • Implementing bounties for interactive tasks to increase active user engagement on NEAR Utilizing Product like HEROES Build.
  • Not Achieved (lack of clarity/metrics):

    • Enhancing DApps interaction within the NEAR ecosystem to further enrich user experiences and engagement.
  • Recommendations

    • Overall the team delivered what it proposed and demonstrated significant audience growth during the period
    • Team should indicate outcomes achieved and not achieved in future reports
    • Team should explain how its content leads to on-chain transactions and implement trackable elements that are included in future reports

DeeDee report on November (most recent) proposal (note that December funding was not received until January, so the team will report on December’s proposed activities in the next report.

UPDATE: Here is Dee Dee December Report

Did the team achieve the proposed outcomes?

  • Achieved:
    • Brand Work: Based on 1000 USD allocated for this effort, we use BOS to create an easy poll for people to vote for the preferred brand. A total of 112 transaction (8.9 per transaction)
    • Curiosity Campaign: We reached a total of 8509 impressions and 611 reactions. [This exceeds what was originally proposed: We plan to share the video on our social media accounts to bring people to the site, and to culminate the curiosity campaign as a reveal. We aim to have 1.3 k views. So with a total of 1,300 impressions we will get 0.96 per impression.]
    • Landing page and demo video
    • Social engagement score (based on 1250 USD allocated for this effort)
      As per today, we have 1.3 k views on X post and 72 on youtube. So with a total of 1431 impressions we got 0.86 AER per impression.

Not achieved:

  • Number of dApps: 1 (the site will be built on BOS)
  • Recommendations
    • Team should aim to propose achievable outcomes and meet those before requesting future funding.
    • Team should provide number of on-chain transactions resulting from its activities during the funding period.
    • For social media, team should include starting follower count and end follower account
    • For social media, team should include Average Engagement Score (AES) using this formula:
      • (Total Likes, Shares & Comments / Total Followers) X 100 = AER %

Chill & Shill report November report provided as most recent. We will review November proposal activities as they are the ones we have a report for. View December proposal here.

UPDATE: We received the Chill & Shill December report and will include results below.

Did the team achieve the proposed outcomes?

Achieved:

11 Spaces (hyperlinked with listener counts below):

Threads:

Not Achieved:

  • 12 Twitter spaces (11 reported as completed)

  • 12 Twitter threads (7 reported as completed)

  • Social media – approximately $300/month (no metrics reported)

  • Recommendations

    • Team should indicate outcomes achieved and not achieved in future reports
    • Team should complete all approved deliverables before requesting future funding
    • Team should report on all deliverables approved in the proposal
    • For social media, team should include starting follower count and end follower account, as well as number of posts completed in reference to amount proposed
    • For social media, team should include Average Engagement Score (AES) using this formula:
      • (Total Likes, Shares & Comments / Total Followers) X 100 = AER %
    • For on-chain activity, team should report metrics
    • Team should incorporate tracking elements into content activities in order to demonstrate some indication (we understand it’s impossible to track all top of funnel activities) of how the content is leading to more users in the ecosystem

Near Media News report on December proposal

Did the team achieve the proposed outcomes?

  • Achieved:
    • Community Giveaway, AMAs, Quiz, Zealy and other activities
    • 5-8 Ecosystem dApps thread posts on the Twitter
    • Boost Community Social Media Followers
    • More on-chain activities on near.social or BOS

Metrics reported:

  • In total 109 individuals participated in the Spirit #4 Zealy event conducted by Near Media News, and a total of 250+ participants now have taken part.
  • 430+ on-chain transactions were recorded on the Aurora Network.
  • 200+ transactions were executed on the Near Mainnet!
  • Wordl - 95 Tnx
  • 2048 - 325 Tnx
  • Over 3800+ Aurora Staked on Aurora.plus
  • Around 500+ Near staked on MetaPool
  • 90+ Activities on Near Social were achieved in Sprint 4
  • 22 Threads posted on Twitter
  • Ref Finance:** Swaps of Amounts more than $500 tnx done on Ref finance
  • Here wallet:** $300+ Amount of swap performed on Here wallet
  • Pathfinder Quest:** 10 people tested Pathfinder at least twice
  • Genadrop:** 13 NFTs were minted on Genadrop during the quest

Community Transactions

NEAR TipBot: 20 tips
Aurora TipBot: 163 tips
Near.social: 8 posts

  • Not Achieved:
    • 4000+ transactions via using NEAR & Aurora ecosystem dApps
    • Community members will stake more than 500+ NEAR and 5000+ Aurora!
    • Community Giveaway of 500 NFTs

Social media

Twitter @nearmedianews

  • Telegram Announcement: 1,555
  • Telegram Chat: 2,000
  • Near.social Followers: 211
  • Instagram: 352
  • Linkedin: 162

Promoted projects

  • We have promoted NEAR Ecosystem updates and partnerships, as well as shared updates of NEAR, Aurora & NDC!

  • We have supported projects by promoting their community activities and updates, and also pushed their community events with our TG community members!

  • NEAR Foundation

  • AuroraIsnear

  • PotLock

  • Metapool

  • Developer Dao

  • Build Dao

  • Mint base

  • Aurora Community Dao

  • NEAR Map

  • Popula

  • NEAR Korea

  • NEAR Balkans

  • Aurora+

  • GhostNFT

  • Scamfari

  • PathFinder

  • Meteor Wallet

  • Here Wallet

Here are some of the infographics and announcement posts

Giveaways, Quiz, Quest

Hosted a Community weekly Quiz on near.social and telegram with the community members and have been asked community members regarding the most recent updates and news from the NEAR & Aurora Ecosystems Updates! (will have shared rewards in the NEAR tokens via TipBot)

Note:

  1. 500 Community NFT giveaway rewards distribution in the process, you can find more details here !
  2. we have not requested any amount for the January month from MDao!

Social Media Accounts

Twitter Profile | 10k+ | 0.15k+

Telegram Announcement | 1.55k+

Telegram Group Chat | 1.9k+

Instagram Profile| 0.3k+

Near.social | 0.2k+

  • Recommendations
    • Team should indicate outcomes achieved and not achieved in future reports
    • Team should focus outcomes on fewer, higher quality initiatives vs. numerous initiatives in one proposal
    • For social media, team should include starting follower count and end follower account
    • For social media, team should include Average Engagement Score (AES) using this formula:
      • (Total Likes, Shares & Comments / Total Followers) X 100 = AER %

Additional Marketing DAO Updates

Marketing DAO is implementing a number of updates as we work with a new approach to funding content creation, ecosystem bounties for marketing initiatives, ecosystem Founders’ support, collaboration with PR agency Myosin, and a comprehensive framework for aligning marketing and social media activities with NDC vision and objectives.

In January:

  • We began accepting proposals and reports on the Marketing DAO BOS page. Visit here: https://near.org/ndcdev.near/widget/MDAO.App?page=createProposal

  • We continued Office Hours on a bi-weekly schedule. Join the next Marketing DAO Office Hours on Feb. 6, 2024 by visiting the Marketing DAO Calendar.

  • We began offering weekly 1:1 calls with founders and grantees. To book a 1:1 meeting with Marketing DAO, visit our Calendly.

  • We began direct outreach to ecosystem founders.

  • We continued the Content Creator Bounty program that went live on Heroes platform.

  • We began building a partnership with Public Bored for ETHDenver. We are excited to announce the details for the collaboration with the digital billboard truck soon.

  • Additionally, since the beginning of the year, we have continued to maintain the Marketing DAO Telegram Hub and structured a PR partnership for the ecosystem. All efforts are continuing at present.

Reach us:

6 Likes

Hey! Awesome extensive report!

Just a few comments from my side:

  1. Please could we please separate funded projects better in the report next time, as it is hard to understand where each one ended and next started


2. I love your extensive report, but could we have a short version of it? Like a short version just to understand what is happening just with numbers and extensive with thoughts for ones who want to deep dive?

And maybe do it better structured at al?