[Approved] - Chill&Shill Budget October

Marketing DAO Marketing DAO
1

What is $NEAR Chill&Shill?
NEAR Chill&Shill is a twitter space in the NEAR ecosystem. We aim to educate our audience about the application and capabilities of NEAR By interviewing founders of projects on NEAR, we simultaneously spread awareness about NEAR, give founders a platform to spread the word about their project, and educate our listeners about NEAR. Our Twitter Space also includes community spaces where members of the NEAR ecosystem can connect and engage with each other, creating a strong and engaged community around NEAR . Our mission is to enhance the NEAR ecosystem by promoting the growth of projects, fostering engagement within the network, bringing our listeners the information and education to further their growth in web3 space.

Vision for September
Same as before, our vision is centered on our core objectives. We prioritize onboarding newcomers to the NEAR ecosystem with clarity and efficiency. We aim to deepen the existing community’s knowledge, emphasizing key components like NDC and BOS, ensuring our members are both aware and informed about these critical elements, and are actively participating in them.
Additionally, boosting activity on NEAR remains essential. Through targeted initiatives and insightful sessions, we’re set to vitalize the ecosystem, promoting heightened engagement. Our actions this month underscore our commitment to elevating the NEAR experience for all members.

Previous Work
You can view some spaces we have hosted with various guests before:
https://docs.google.com/spreadsheets/d/1mnEhtM0MtfqrhnwBhcqJMMI8AeOBX7LlaD7COweVt_M/edit#gid=0

Previous funding
Proposals:
https://gov.near.org/t/approved-near-chill-shill-twitter-spaces-monthly-funding-request/28052
https://gov.near.org/t/approved-march-near-chill-shill-monthly-budget/33278
https://gov.near.org/t/approved-may-near-chill-shill-monthly-budget/34511/8
https://gov.near.org/t/approved-july-chill-shill-monthly-funding/35189/7
[Approved] Chill&Shill budget August - #6 by waxnear

Reports:
https://gov.near.org/t/report-near-chill-shill-monthly-funding-request/30639
[REPORT] March $NEAR Chill&Shill Monthly Budget
https://gov.near.org/t/report-may-chill-shill-budget/35188
https://gov.near.org/t/report-july-chill-shill-budget/35574
[REPORT] - Chill&Shill August

Initiatives:

  1. Content - Audio - Twitter Spaces

$NEAR Chill&Shill twitter spaces is exclusively around the NEAR and NEAR ecosystem.
$NEAR Chill&Shill’s distribution is done through @waxnear twitter account, which is the main social media account of $NEAR Chill&Shill where we post spaces, threads, articles, and any other media content produced by $NEAR Chill&Shill. This month, we want to host 3 spaces a week, with a total amount of 12 spaces for the month.
Funding:
12 spaces * 270= 3240

  1. Content - Written - Threads

To complement our Twitter Spaces, we plan to produce in-depth, high-quality thread recaps. This initiative is designed to cater to our audience who may have missed the live sessions or those who simply prefer written content. It’s our way of ensuring that all valuable discussions and insights from our Twitter Spaces are accessible to everyone in our community.
Example: https://twitter.com/waxnear/status/1685059779201224704?s=20
Funding:
12 threads* 80 = $960

  1. Social Media - Promotion/Distribution - Twitter

To promote and distribute all our content we use @waxnear, which is the face of $NEAR Chill&Shill. @waxnear has been tweeting exclusively about NEAR since its creation in December 2021, Alongside our main content, we have created and posted over 5,000 pieces of short-form written content about $NEAR, including educational, community building, news, analytics, and of course high quality memes. At present schedule, there are 7-10 pieces posted daily, which results in approximately 250 a month, as well as communication and further engagement in the comments.
Link: https://twitter.com/waxnear
Funding:
$600 /month

  1. Social Media - Community Channel - Telegram

We not only create content and educate our listeners and readers, but also organize them in an actively engaged community to keep growing and learning more about NEAR blockchain together and collaborating with each other. This is also a channel of distribution for our content, but it is mainly a community environment where we post interactive games, announcements, and create activities for our members.
Funding:
$300/month

  1. Content - Video - Short educational videos

Each video, approximately a minute long, is designed to demystify complex NEAR concepts, transforming them into understandable, accessible information. The aim is to diversify our content offerings and cater to our audience with an array of engaging educational content. The central idea behind these videos is to create simple yet engaging animations that effectively communicate the unique aspects and advantages of NEAR to a wider audience.

Examples:
https://x.com/waxnear/status/1695360658097754458?s=46&t=duNHKA3Po5QL-pufkfpQ5Q
https://x.com/waxnear/status/1696803939142738193?s=46&t=duNHKA3Po5QL-pufkfpQ5Q
Funding
4 videos * 200 = $800

Total: 5900

Wallet:
chillandshill.near

Owner:
Wax

2 Likes
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Hi @waxnear thanks for the proposal. As always, noting your ongoing contributions to the community and consistency with producing content that helps educate people about NEAR. Here’s my feedback on the proposal in its current format:

  • First, can you clarify what other funding you’re receiving for your content? Are you funded by other sources than the MarketingDAO for Twitter, AMAs and/or threads?
  • Here is a link to the MarketingDAO Guidelines for October that were posted on the forum. They contain the NDC’s KPIs we are asked to focus on for allocating this month’s funds.

I’ll quote them here so it’s easier to review:

Please use the following metrics that will be used for tracking individual initiatives’ performance by Marketing (Eco) DAO. All the metrics must be attributable to the relevant project/initiative through on-chain activity and off-chain reporting, ensuring GDPR compliance and preserving privacy:

  1. Accounts retention after 1/2/4/8 weeks — the percentage of accounts who continue interacting on the chain over a given time period (higher is better)
  2. Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better)
  3. Median number of dApps used by P95 accounts retained for 1+ week (higher is better)
  4. Number of accounts retained for 1+ week using at least three dApps (higher is better)
  5. Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.

Let’s take this example: Why should Marketing (Eco) DAO fund Project X?

  1. Project X should have a clear goal and target audience
  2. Project X should bring improvements to several metrics listed above

Based on the above, can you share:

  • Metrics around growth in audience numbers for AMAs over time, Twitter following and Telegram channel? The previous reports have links to the AMAs, but no metrics stated that can show MarketingDAO a picture of the growth over the last few months.
  • Which of the above KPIs your initiative will use if funding is received
  • How you will track and share the results with MDAO so we can have visibility into the results?
  • What is the most important aspect of this proposal, the most crucial to fund – what will have the most impact for the community?

Generally, I want to support your content – I think it is a positive to the ecosystem, accurate, etc. That said, why is the budget increased over the previously approved amount? In my view, we already reduced to $4,500 because many agreed more AMAs are not necessary, and that what is needed is quality over quantity. I would recommend reducing to that amount again for this request.

I also recommend working to shift emphasis to near.social or on-chain related communications (for example, Telegram is basically a quest, but not on-chain). We are moving more and more to prioritizing funding for initiatives that can demonstrate alignment with NDC KPIs, which are focused on on-chain engagement, activity and transactions. I believe this is key for content creators in the ecosystem to adapt to as we move forward and work to adhere to the evolving needs of the ecosystem and funding recommendations advised by new NDC governance.

I look forward to hearing your thoughts!

1 Like
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Hello @waxnear . I am happy to support you, because

Please, in November, update your metrics to be aligned with NDC goals and KPIs. Have a great day!

4

Hi @waxnear thanks for your proposal. I would echo the comments from fellow council regards the need to ensure that you are fully aligned with the new KPIs going forward. Happy to Approve

5

Dear Marketing (Eco) DAO contributor, your application was approved by Marketing (Ecosystem) DAO. The approved proposal included in October’s request to NDC Trust.

Please advise that during this transition period (NDC v0-v1), the following applications’ approval procedure:

  1. :green_circle: October 21 - 25th time for proposals from the Community, updates accordingly to NDC Metrics;
  2. :green_circle: October 26 reviewing by MDAO councils, approval on governance forum, and creation post-request to NDC (House of Merit , CoA, NDC trust);
  3. :yellow_circle: October 27-31st, House of Merit (HOM) will review your proposal;
  4. :red_circle: October 31 – HOM will vote for your proposal on-chain;
  5. :red_circle: November 1, in case of successful approval by HOM, HOM will pass the request to COA to vote on-chain;
  6. :red_circle: November 2nd-6th – CoA will review your proposal and vote on-chain (can veto);
  7. Once the CoA gives its approval, the NDC Trustees will carry out the transaction, provided that the expenses align with the Trust’s objectives;

So, during this time, please

  1. Fill out the form to pass KYC KYC Request Form (if not yet)
  2. Wait for future instruction from Marketing (Ecosystem) DAO and an invitation to create a transfer on Astro DAO.
  3. Please join NDC Marketing HUB Telegram: Contact @ndc_marketing
  4. Please get in touch with me on telegram @kmotiv 24/7 if you have any questions.
1 Like