UPDATED: CryptoConexión: Empowering Latinas in the NEAR Ecosystem
Grant Requested: $2,500.00
Timeline: Workshop to be held May 8, 2024
CryptoConexión aims to leverage NEAR’s strong presence in Latin America to introduce more Latinas to blockchain technology and the NEAR ecosystem. Our focus is on education and community building, offering webinars, a bounty program, and networking events to support women’s journey in tech. By partnering with NEAR and local communities, we aim to foster inclusivity and diversity in the blockchain space.
Despite NEAR’s impactful initiatives in Latin America, there remains a significant gender gap in technology, particularly in the blockchain sector. Latinas are underrepresented, facing many barriers to entry such as lack of access to education, in-language resources, and supportive communities.
- Webinars: Host one webinar introducing NEAR to women outside the ecosystem. Created in partnership with the NEAR team, will focus on blockchain basics, opportunities within NEAR, and real-world applications. Budget: $2,500.
One hour virtual workshop
Conducted in Spanish
Introduction to Near and to She Is Near
Wallet downloads (at least 50 per)
Budget & KPIs
Description: One hour sessions in partnership with Cristina Loustaunau and Mara
Rubalcaba. Cristina will lead the virtual session and Mara will work with
us to recruit participants.
Details Logistics coordination to attract women ($1,000). Social media
($500). Education Lead ($1,000.00)
Total Cost: $2,500.00
KPIs: Minimum 100 women during live session which will be recorded and also
added to YouTube.
Engage 100 women developers (Latinas( to learn about NEAR.
KPIs: Minimum 50 wallet downloads
100 women joining She is Near
The CryptoConexión initiative will be led by Mónica Talán and Ana López, who bring a wealth of experience in blockchain, education, and community engagement. Mónica has an extensive background in tech communications and has been instrumental in promoting diversity in the tech industry. Ana is known for her work in blockchain education and has played a key role in developing community-driven projects in Latin America.
We would partner with Critistina Loustaunau who built Zona Tres and has a deep understanding of NEAR. In addition, to attract participants,
Together, they aim to leverage their expertise to empower Latinas in the NEAR ecosystem, fostering an inclusive and diverse community. Our reach and impact in supporting women in Web3 can be seen in our numbers, with 47% of website traffic being women. In addition, we are a founding member of WAGMI Latam and work with more than 40 women communities and entrepreneurs in the region.
CryptoConexion’s initiative aligns with NEAR’s mission to foster an inclusive and diverse blockchain ecosystem. By empowering Latinas through education and community building, we aim to continue to bridge the gender gap in technology and contribute to the growth of the NEAR community in Latin America.