Overview:
Blockchaincon, an organization dedicated to foster the education and adoption of blockchain, web3 and web3 programming in Latin America. We want to be the onboarding point towards the web3 path. Our mission is to provide a unique and unparalleled space to share knowledge, tools, use cases and establish high value relationships among the ecosystem, thus generating a significant impact and inspiration in every actor of the ecosystem. Last year we inserted 300 women into the ecosystem out of the 1500 people we gathered. This year we want to train more than 2500 women among all our activities.
Social Profiles
- Website: blockchaincon.la
- Twitter: blockchainconla (+4200 )
- Instagram: blockchaincon.la (+1900)
- LinkedIn: company/blockchaincon (+710)
- Whatsapp: +600 members
Our last event metrics
- 1500 people
- 300 women
- 10 women speakers
- 10 allied communities
- Media Impact: +50 press releases with 2 million reach in digital media
About me
Me: Linkedin: iyari-rojas
I am ariweb3, project manager of Blockchaincon and founder of Femtech and together with the core team we want to boost this year the participation of more women in the blockchain and web3 ecosystem.
We propose She Is Near to be part of our activities that we have destined in the countries of Peru, Colombia, Mexico in a physical way and throughout Latin America online. These activities would be the following and would allow a high recognition to the DAO in promoting, developing and providing a space for women in the blockchain and web3 ecosystem. Also, to be able to introduce them to the DAO, the NEAR ecosystem and encourage and support them for the development of projects.
Dates and metrics to achieve
Blockchaincon Colombia
- Date: July 18th and 19th
- Venue: Radisson Bogota Metrotel
- Amount: 1500 people in physical, 3000 people in streaming
- Reach: 1.5 million of reach in digital media
- Venues: Main Stage, Workshops stage, Networking Lounge, Recreation area
Blockchaincon Mexico
- Date: September 11th and 12th
- Venue: Expo Santa Fe
- Number of attendees: 3500 people, 5000 people in streaming
- Reach: 2.5 million digital media reach
- Spaces: Main Stage, Workshops stage, Networking Lounge, Recreation area, Developer Area
Blockhaton (Blockchain Hackathon)
- Date: September 11th and 12th
- Venue: Expo Santa Fe
- Number: 350 developers
- 10 workshops
- Space: Blockhaton area
Blockchaincon Peru
- Date: September 26th and 27th
- Venue: University of Lima
- Number: 1000 people, 2500 people in streaming
- Reach: 1.5 million reach in digital media
- Spaces: Main Stage, Workshops stage, Networking Lounge, Developer Area
Blockchaincon will be present this year in 3 countries and will add 6 days of event, we will reach more than 6000 people in physical and 10 000 people in streaming, within it, we want to reach 2000 women in physical and 4000 women in streaming to boost participation in the event, providing spaces in the various countries, areas and activities we have. So in our activities, we want to include and provide more spaces for women in the event, giving them the opportunity to show their skills, connect with the web3 ecosystem and that they can be encouraged to develop real world solutions.
Femtech with Blockchaincon proposes to organize the following activities to She Is Near:
We propose the following for She Is Near:
- Pre Activation Activities She Is Near (Virtual), these would consist of virtual webinars developed by Femtech on the road to Blockchaincon to tell more about She Is Near, Near Protocol and what is planned for each of the Blockchaincon editions with She Is Near. Where we expect 100 people for each virtual webinar (1 month before each edition).
- Pre Activation Activities She Is Near (IRL), this event would consist of an in-person event organized by Femtech on the road to Blockchaincon to preamble the DAO She Is Near, Talk about Near Protocol, how they can join the community and the activities for Blockchaincon events. Where we expect 100 women in attendance.
- Near workshops in all editions of Blockchaincon Colombia, Mexico and Peru. In total 3 workshops
- Workshop room called She Is Near Workshops (branded) this space will be a safe space to onbordear more women and above all to publicize Near protocol & She is near. There, Femtech as a community will carry out dynamics so that more women have the Near wallet and can explore and learn more about She is Near DAO.
- Talks and Panels at the main stage of Near in all editions Colombia, Mexico and PERU. In total 3 talks and 3 panels.
- Track called She is Near based on NEAR Protocol and a challenge to be defined in the Blockhaton of Mexico. We will have more than 100 women hacking IRL.
- Panels and Women’s Talks powered by She Is Near (branded), for this we would place LED screens next to the main screen.
- She Is Near logo on all Blockchaincon digital and physical assets such as website, social media, led screens, banners, backing. This in the 3 editions of the event.
- 1000 downloads of the Near wallet
General Objective:
The main objective is to empower and insert more women into the blockchain ecosystem by providing them with a safe place to learn, connect and develop projects, gaining access to more knowledge and economic opportunities for the achievement of their goals.
Objectives per activity:
- Attract a large group of women interested in web3 technology and blockchain prior to the event in order to explain more about NEAR, She Is Near and the activities that we will provide on the Blockchaincon route.
- Provide a safe space during an in-person cocktail plus talks and panels in Bogota, Colombia, educating and registering women to the event through She Is Near for the Blockchaincon. Also to receive feedback on what they want and how they feel more comfortable learning and retaining the information. Also to provide a space for real connection.
- To offer an educational space to deepen what was previously learned and to be able to land ideas for the formulation of projects and learn more about the NEAR ecosystem.
- To offer funding and incubation opportunities to winning projects or startups, allowing them to further develop and scale their companies.
- Promote gender diversity and inclusion within the NEAR community and the global blockchain community by highlighting the achievements and potential of women entrepreneurs.
- Provide an exclusive space to encourage more women to participate in the development and formulation of projects and thus demonstrate that women can build in technology. Also, involve them later in the DAO so that they can apply for their ideas and obtain funding for the achievement and growth of their projects. These female applicants would only develop in the NEAR ecosystem.
- Recognize that women have an exclusive space supported by the She is Near organization and demonstrate to all genders that we women are also interested and are learning and doing things in technology and blockchain.
- Let the Spanish-speaking audience know that She is Near is a community that supports women, encourages their participation and diminishes the gender gap in technology spaces.
- Demonstrate the ease and functionalities of using crypto wallets based on NEAR and involve more people in the ecosystem to then make them evangelists and get more people for each user activated in the course of the events.
Support Team
FemtechGlobal, is the women’s community that connects, educates and empowers women in Latin America interested in technology and web3,crypto and blockchain topics by providing them with resources, information, and development opportunities. It is present in Colombia, Peru and Mexico and has developed more than 45 virtual spaces and 10 physical events in various parts of Latin America. Likewise, we have inserted to date more than 1200 women to the ecosystem of technology, innovation, blockchain and web3.
Social Profiles
Website: fem-tech.xyz (currently being updated)
Twitter: Femtech_global (+1300 )
Instagram: femtech.la (+370 )
Linkedin: femtech-global
Telegram: femtechla
Media impact of Femtech: +20 press releases in media outlets that share our work, reaching more than 500,000 people.
Detail by activities:
- Pre activations (Virtual)
- Welcome - 5 min
- What is She Is Near - 10 min
- What is blockchain and applied use cases 20 min
- Blockchain example: NEAR and its advantages - 20 min
- How to create a NEAR wallet - 10 min
- Invitation to the She is Near telegram group - 3 minutes
- Questions and queries - 5 minutes
- Upcoming She Is Near activities - 3 minutes
- Farewell - 1 minute.
- Total duration: 77 min
- Where: Zoom
- Pre activation (In person)
- Welcome - 5 min
- What is She Is Near - 10 min
- What is blockchain and applied use cases - 20 min
- Blockchain example: NEAR and its advantages - 20 min
- How to create a NEAR wallet - 10 min
- NEAR merchant sweepstakes - 3 min
- Invitation to the She is Near telegram group - 3 minutes
- Questions and queries - 5 minutes
- Upcoming She Is Near activities - 3 minutes
- Cocktail and Networking - 60 min
- Farewell - 3 minutes.
- Total duration: 142 min
- Where: Rosa Negra Rooftop - Cra. 14A #83-77, Bogotá
- Workshop Activity (1 workshop per Blockchaincon edition)
Workshop 1 - Colombia Edition
- Venue: Radisson Bogota Metrotel, Bogota
- Date: July 19th
- Time: 11 am to 1 pm
- Duration: 2 hours
Workshop 2 - Mexico Edition
- Venue: Expo Santa Fe, CDMX, Mexico
- Date: September 12th
- Time: 11 am to 1 pm
- Duration: 2 hours
Workshop 3 - Peru Edition
- Venue: University of Lima, Lima, Peru
- Date: September 27th
- Time: 11 am to 1 pm
- Duration: 2 hours
Topic: Driving the Adoption and Creation of DApps on the NEAR Blockchain.
Agenda Detail:
-
11:00 - 11:10: Introduction and Welcome to NEAR and DApps.
-
11:10 - 11:30: NEAR Basics: Brief explanation of the architecture and operation of the NEAR blockchain.
-
11:30 - 11:50: Exploring the NEAR DApps Ecosystem: Examples of use cases and featured projects.
-
11:50 - 12:10: Designing and Developing DApps in NEAR: User-centered design principles and development tools.
-
12:10 - 12:20: Coffee break.
-
12:20 - 12:40: Promotion Strategies for DApps in NEAR: Marketing and User Acquisition Techniques.
-
12:40 - 1:00: Q&A Session and Closing of the Workshop
- Talks about NEAR powered by She Is Near
Main stage 1 - Colombia Edition
- Venue: Radisson Bogota Metrotel, Bogotá
- Date: July 19th
- Time: 10 to 10:30 am
- Duration: 30 min
Man stage 2 - Mexico Edition
- Venue: Expo Santa Fe, CDMX, Mexico
- Date: September 12th
- Time: 10 to 10:30am
- Duration: 30 min
Main Stage 3 - Peru Edition
- Venue: University of Lima, Lima, Peru
- Date: September 27th
- Time: 10 to 10:30am
- Duration: 30 min
TOPIC: Mass Adoption: Towards a Diverse Ecosystem in NEAR
- Hackaton Activity
- Blockhaton- Mexico Edition
- Place: Expo Santa FE, CDMX, Mexico
- Date: September 11th and 12th
- Time: 9 am to 6 pm
- Duration: 18 hours
- Track called Hack with She Is Near
Evaluation Criteria
- Originality and Innovation: The proposed idea must be unique and offer a new perspective on the use of blockchain technology.
- Technical Feasibility: The team’s ability to implement the solution effectively and efficiently using blockchain technology will be evaluated.
- Potential Impact: The solution must have significant impact and demonstrate practical real-world utility.
- Quality of Presentation: The presentation should be clear and compelling, effectively communicating the value of the developed solution.
- Collaboration and Teamwork: The ability of the team to work collaboratively and efficiently during the hackathon will be considered.
Challenges: DeFI, Real World Solutions, Education, NFTS, Impact+Public Good
Key Performance Indicators (KPIs):
- Number of women introduced and educated on blockchain and near: 2000 in person and 4000 in virtual.
- Number of wallets created in NEAR: 1000 wallets
- On chain transactions: 800
- Retention rate of wallets created: 40%.
- Number of Dapps Used: 2 on average per person
- Number of women inserted to the She Is Near telegram group: 1000 people
- Number of projects as a result of the hackathon: 15 projects
- Number of women developers, UX Designers, Project managers: 100 people
- Number of winning projects: 5
- Follow up on the 15 projects formulated, in order to provide support and momentum with feedback from the DAO.
- Success rate of continuity of formulated projects: 70%
- Success rate of winning projects: 50%.
Team Femtech
Femtech has been supported by MetaPool: We have held events to raise awareness of the project, onboarded new people, Xspaces and more (you can see that in our X femtech_global)
For the online webinars, we would like to invite a person from She is near DAO (if possible), otherwise there is no problem, since the femtech core team has the people and tools to be able to carry out the program successfully.
Femtech team (linkedin)
waira-luna-tamayo
iyari-rojas
dataluzdy
evelyn-denise-flores-antonio
Blockchaincon has been supported by Algorand, Metis DAO, Aurora, Hyperledger, Binance & Reality Near, Hive Blocks
Team blockchaincon (Linkedin)
renzotrujillom
tapiamaik
iyari-rojas
kiara-tisza
Budget:
- She Is Near Pre Event Activation Virtuals (100 pax per session) | Ads (3 sessions): 1000 USD
- She Is Near Pre Event Activation (100 pax) | Presencial snacks / drinks / merch (1 session): 2 200 USD
- She is Near Workshop Room (3 Blockchaincon editions): 4 000 USD
- Coffee break and Water Workshop Room She is Near (100 pax) (3 Blockchaincon editions) 1 500 USD
- She Is Near track at Blockhaton (Blockhaton Mexico): 3 000 USD
- Prize for She Is Near track: 2000 USD
- Femtech All activities management team: 2 200 USD
TOTAL BUDGET: 15 900 USD
Benefits for She Is Near:
- Outreach to new women in Latin America.
- Recognition as an organization that encourages, supports and supports the development of education and massification for women in the technology and blockchain ecosystem. It also contributes to the mission of reducing the gender gap proposed by the DAO.
- Generate projects within the NEAR ecosystem.
- More members and evangelists thanks to She Is Near, which would generate more activity from women in technology and blockchain ecosystem
- Impact the professional and personal development of more than 5000 women.
Summary
We believe that Blockchaincon with the support of the Femtech team and especially with the valuable support of She Is Near has the potential to have a significant and consistent impact to reach more women and insert them into the web3 and Near ecosystem and the DAO of She Is Near. We want to promote diversity and inclusion and empower the skills of women in technology so that they can be evangelists and creators of initiatives to further boost the female share in technology for Hispanoamerica We thank She Is Near in advance for their support and are delighted to be able to work together to educate more than 5000 women and achieve a more powerful and inclusive tech, web3 and blockchain ecosystem.