SHE IS NEAR DAO MARCH FUNDING REQUEST
Total number of projects : 4
Overview:
Following our approved funding proposal for February, we are excited to present to you our march funding request which is focused on ensuring our DAO projects gets the much needed marketing and amplification to maximise output.
DAO PROJECT: 1
NAME: SHE IS NEAR X JUTSU.AI
PROJECT TYPE: PARTNERSHIP
THEME: FULL STACK FEMMES COHORT.
SCOPE: MARKETING
COHORT TIMELINE: MARCH - MAY
PROJECT LEAD: BLESSED
GOALS:
This proposal goal is to effectively market the She is Near X Jutsu education program to the right audience, attract Web2 and Web3 developers to register for and take the course, which will give them an introduction to building on Near. Here is the link to the sign up for the course. Here is the link to sign up for the course
Proposal at a glance – “We want to do”:
Develop high-quality content and engaging promotional materials.
Implement coordinated outreach and promotional campaigns across various channels, including social media platforms, email, and community forums.
Monitor key performance indicators closely and adjust strategies as necessary to optimise engagement and achieve OKRs.
KPIs include: Sign ups for the Fullstack Femmes Workshop Series (a free online course that will run from April - June, 2024).
Gather feedback from participants and stakeholders to iterate and improve upon initiatives for continuous growth and success. Using satisfaction/progress survey form and onchain polls.
Outreach and onboard Web2 developers to partake in the course
Setup on-chain tasks to engage and keep the students motivated while taking the course.
By aligning our efforts with the outlined objectives and key results, we aim to successfully execute Project 1 and contribute to the advancement of Fullstack Femmes education and Near blockchain technology adoption within our community.
Key Results (OKRs):
-
Engagement and Awareness:
- Key Result: Increase engagement metrics by 30% compared to the previous month, as measured by views on pre-workshop videos, interaction rates on infographics, and click-through rates on marketing banners.
-
Community Expansion:
- Key Result: Onboard a minimum of 40 women into the community, surpassing the target by 20%.
- Key Result: Onboard 1 new tech-focused community, expanding our network and outreach in the technology sector.
-
Blockchain Adoption:
- Key Result: Create a minimum of 40 new wallets and facilitate interactions with a minimum of 4 Dapps, fostering blockchain engagement and adoption.
- Key Result: Generate 100 on-chain transactions through gamified on-chain tasks.
-
Education and Training:
- Key Result: Achieve a minimum of 50 signups for the Full stack femmes education course, ensuring a steady influx of participants eager to learn and engage with the program.
- Key Result: Conduct weekly classes summary thread contests, attracting active participation and fostering a culture of continuous learning and collaboration within the community.
-
Outreach and Promotion:
- Key Result: Reach a minimum of 40 thousand users on Twitter through strategic campaigns and community engagement efforts.
- Key Result: Attract women developers from other communities attending ETH Denver, and online establishing partnerships and connections to further promote the education program and Near adoption.
FUNDING REQUEST:
Media: $2500 (open bounties)
2 Pre workshop videos:
15 Banners
6 Infographics
9 Weekly recap teasers.
Coordination: $450 ( @Souhila)
Weekly class summary thread contest published on BOS: $500 (50×10)
TOTAL AMOUNT: $3,450
DAO PROJECT 2.
PROJECT NAME: SHE IS NEAR X SHEFI
PROJECT TYPE: PARTNERSHIP
SCOPE: MARKETING
TIMELINE: 13 WEEKS (starting from 5th of march)
PROJECT LEAD: BLESSED AND KRIK
In our ongoing effort to equip women in our DAO, Near and the entire Web3/web2 space with the knowledge to engage and/or build a career in Blockchain, The proposal outlines the budget, activities, KPIs, and team coordination for the successful execution of She is Near X SheFi partnership for the SheFi cohort 10 education program.
Project 2 Details:
Title: She is Near X SheFi
Marketing materials: $2000. (Open bounty)
banners
Stickers
Infographics
Videos
Copywriting
Coordination: $300 ( Grace)
On-chain Activities:
Supervisor/manager: Ida Pandur
Allocation:
Gamified on-chain tasks bounties: $2000.
There will be a gamified on-chain task for all students enrolled in the SheFi course.
wallet activation: $100 (we will be preloading our community onboarding link with Near to airdrop to 0.02 near to each wallet created via the link using shardog and meteor wallet to enable students interact on chain.
Products For Consideration:
Ref.finance
Tekuno
Paras/ mintbase
Genadrop
OKRs
-
Workshop Engagement:
Number of workshop registrations. Minimum of 100 women registered from the DAO. -
Participant feedback ratings post-workshop: 30% of sponsored participants.
-
On-chain Activity Engagement:
-Number of participants engaging in the on-
chain gamified task.
A) Minimum of 100 active participants
B) Completion rate of the on-chain task: 50%
C) Minimum of 200 on-chain transactions
generated. -
Marketing Effectiveness:
Reach and engagement metrics of marketing materials (videos, infographics, banners) on social media platforms.
A) Retweets, reshare, likes
B) reach (Average visibility of 800 per post for
twitter) -
Course impact:
Percentage of participants reporting increased confidence in Near adoption and general understanding of blockchain technology: 60%
(Will be carried out using easy poll/ Feedback survey) -
Onchain Engagement:
Interact with a minimum of 4 dApps/products to explore various products .
Total Cost :$4,400
DAO PROJECT: 3
NAME: SHE IS NEAR LEGAL ENTITY
PROJECT TYPE: PARTNERSHIP
THEME: ENSURING SHE IS NEAR HAS A LEGAL ENTITY FOR ADDRESS AND LIABILITY SUPPORT
SCOPE: ADMINISTRATION
TIMELINE: MARCH - APRIL
PROJECT LEADS: SARAH AND BLESSED
OVERVIEW: She is Near is in need of a legal entity or wrapper to support our partnerships contracts, visa sponsorships, and other relevant administration. We have a DAO member who is a lawyer and in March we will work with her to develop our strategy and tactics.
This is estimated 1,000 as per US market for non-profit legal support
Our assumption is that the cost to create a trust (should we choose to create the entity out of the US) can be as high as 5,000 USD (per Creative Dao and MDAO experiences).
Our goal in March is to ensure we have the right process, and will share our updates with the NDC. Therefore we are asking for $1000 USD for March to ensure we are moving these issues forward. We are open to the NDC’s guidance, as well as insights into future costs.
Our KPI for March is a written strategy and tactics document for review of the DAO and NDC.
Budget: $1000
Council Remuneration Based on Workload:
Dabbie3229 (@Dabbie3229): Social Media $750
Sarah Kornfeld (@sarahkornfeld): Governance - $750
Krikkraktrak (@krikkraktrak): Governance + Project Coordinator - $1,250
Blessedchidi (@Blessedchidi): Governance + Projects Coordination - $2000
Advisor:
johanga: $0.00
Please Note that our councils cut down their already little renumeration in other to keep administrative fee within the percentage cap.
Total$4,750
Subtotal :
COMMUNITY PROPOSALS.
Number of proposals received : 2
1• https://gov.near.org/t/givanon-x-she-is-near-onboarding-entrepreneurs/37901?u=blessedchidi.
2• https://gov.near.org/t/proposal-updated-empowering-latinas-in-the-near-ecosystem/37985?u=blessedchidi
Number of community proposals Approved : 1
1• Empowering Latinas (women) in the Near ecosystem
Requested amount $2500
Total requested amount : $18,500