[Proposal] Developing BlueFish a truly fair gaming multichain launchpad with Proof-of-Gamer concept to help IGO participants to get equal opportunity

Hey NEAR Community!

BlueFish Launchpad is developing a truly fair gaming multichain launchpad to help games, gamers, and other IGO participants to get equal opportunity to buy games tokens for the same price for all tiers that will bring stability for token price after exchange listing.

Guild gamers and other proven players can get guaranteed allocation.
No bots, no lotteries, we only reward the real gaming community.

Launchpad’s features:

  1. One price for all participants and all tiers
  2. 3 tiers with different ticket size
  • 1st tier – Private sale. 1 ticket - $50K. Participants (allocation): 50% - Game Guilds, 50% - Launchpad’s partners

  • 2nd tier – Pre-Sale. 1 ticket - $10K. Participants (allocation): 50% - Game Influencers, Gamers, Launchpad’s partners, 50% - Game community

  • 3rd tier – Public Sale. 1 ticket - $100. Participants: 100% Gamers with Proof-of-Gamer.

  1. Growth marketing campaign for 6 months included in the start package.

Incubator & Accelerator

Our focus lies in the product; we want to help teams make the best game they can, and to develop their team’s skills in the process.

The goal is to help establish sustainable games and make them grow and become profitable as quickly as possible. By doing so, The Bluefish Incubator will help expand the Blockchain games industry.

Our offer is customizable, and tier-based, allowing teams to select the services that their team needs.

The package can include: launch strategy, advising and mentorship from P2E game industry veterans, tokenomics building, development services, legal & accounting services, PR & marketing, sponsorships, publishing.

Additionally, select teams may be eligible for funding of up to $50 K in cash.

For partners:

Platinum Partner (PP)
$1M investment in platform with PP tokens through DAO (28% initial, 72% monthly over 1 year)


  • Platinum Partner tokens will be used on the launchpad for 1 year as the platform’s native token - lots of demand, publicity, utility/lock, and new users for your token
  • Guaranteed allocation in each project - $250K
  • After 1 year - PP will get BlueFish native tokens for $500K value

Gold Partners (5 slots)
$50K investment in the platform through DAO


  • Guaranteed allocation in each project - $50K
  • After 1 year to get platform’s tokens of $50K value
  • Only 5 slots for partners

Games guilds (10 slots):

  1. Guaranteed token allocation in Tier 1 - $50K - For Guild
  2. Guaranteed token allocation in Tier 2 - $30K - For best gamers or Guild (3 tickets)
  3. Guaranteed token allocation in Tier 3 - $10K - For best gamers (100 tickets for each guild)
  4. No risks. No need to invest anything in the BlueFish Launchpad just a partnership
  5. Only 10 slots in Tier 1 for the Guilds with guaranteed allocation

Guild’s benefits

  • Guild can reward their best gamers with a guaranteed allocation of tokens to invest in new games.
  • Guild’s gamers can buy tokens at the same price as top VC, giving gamers the added value of being part of the Guild.
  • Guild’s gamers will be able to make money by co-investing through the Guild, not just by playing games.


We want to bring equality in P2E games for investors at all different levels. Only Web3 can give real equality no matter how rich each participant is. We give the same opportunity for each participant to make money by investing in awesome games and becoming the first adopter of these games.

Our incubator and accelerator will help with advising and mentoring young game studios and teams that will create great games on the top blockchains.

Benefits for NEAR Ecosystem

BlueFish launchpad will use NEAR blockchain and NEAR wallet as one of our blockchains for all participants. Many gamers will learn about NEAR and will experience high-speed and cheap transactions of the NEAR Ecosystem. Game devs can use NEAR for integration with their games to get the maximum benefits.

If the NEAR community becomes a Platinum Partner of the project, the community will be able to invest through DAO in the best games coming out on our Launchpad. Also, we would like to make it possible to reward the most active members of the NEAR community.

We can launch the NEAR Incubator & Accelerator program to support new games on the NEAR Blockchain

Game studios and teams will be able to create great games on the NEAR blockchain and participate in NEAR’s incubation and acceleration program.


  • The rich crypto funds always have a price advantage when participating in early tiers of IGO. Rich guys become richer and dump on the rest.
  • Games must offer a huge discount for the different tiers of IGO and lose a lot of money.
  • Gamers are mostly not able to invest in the games in the early stages on IGO because of crypto funds or can’t benefit too much due to the small allocation on the public sale
  • After trading on exchanges starts, the crypto funds typically sell a lot of tokens and the token price drops, so smaller investors suffer.
  • Very poor post-IGO marketing that leads to the continuous fall of the price of the token


  • Same price for all tiers of IGO. All participants are on an equal footing, no one has a price advantage.
  • Different allocations depend on the tier of IGO.
  • Proof-of-Gamer for participants of two tiers.
  • Huge marketing support for the post-IGO period of 6 months. Help with listing on top-tier exchanges and market-making support


Games community social networks launch, concept discussion – Q1, 2022

Beta platform launch with NEAR, Polygon, BSC blockchains – Q2, 2022

First IGO launch – Q2, 2022

Solana, Fantom, Terra, Avalanche, Harmony blockchains are candidates to be added – Q3, 2022

Games analytics, review features – Q3, 2022

Crypto Game Incubator & Accelerator launch – Q4, 2022

BlueFish native token launch – Q1, 2023


Eduard Dzhamgaryan – CEO, Serial entrepreneur with 25+ years of business experience in different industries. Started companies with 200+ employees and $40M+ annual revenue. $100M+ in 10+ ICO raising experience since 2017

Stepan Cherepanov - CTO, blockchain development, customer development, software engineering

Pavel Laletin – PM / Project Lead, several projects in the mobile/web and crypto space. Co-founder of TechGrind Incubator. Serial entrepreneur, investor, mentor.

Team of developers - 5 developers with blockchain and software development skills.
2 Frontend/UX, 1 Solidity, 2 Fullstack


Total hours allocated: 6,000 - 7,000 hours

Total cost: $300K - $350K

The project is currently under development.

Min Ask: 10K NEAR

Platform development – 10K NEAR

Max Ask: 120K NEAR

Platform development – 10K NEAR

NEAR Incubation & Acceleration program – 10K NEAR

Platinum Partnership (NEAR token will be used as our platform’s token) – 100K NEAR (28%, then linearly over 1 year)



This is something that would fall under the umbrella of the Human Guild and/or a grant:

The value requested is beyond the scope of any DAO verticals in regard to funding.

Would be great to see a clearer differentiation between your GameFi focused launchpad and other, ‘regular’ launchpads in the space.


Hey David,

Thanks, mate! Already applied on the Grants page and joined Human Guild’s Discord.

About differentiation.

We are developing a multichain launchpad with a Proof-of-Gamer concept which will help to get a strong gaming community
What does Proof-of-Gamer mean?

If you want to invest in a cool game, then you must prove that you are a real player. How to do it:

  1. You are a member of a gaming guild and play different games through your guild. Just the Guild will have to confirm that you are a member and that’s all you will get investment slot.

  2. In partnership with different games we will run competitions for players and the top 10 or top 20 of each competition will be rewarded with slots to invest on our platform.

Second killer feature - we will provide marketing support for the post-IGO period (4-6 months) by a professional marketing team

The success will be if we create a strong gaming community of players who can evaluate new games, play these new games, and make money from investing in games.
And all participants will have equal opportunities to invest regardless of the tier of participation on our platform.


Hi Ed – Interesting project! Curious what the marketing services are that game teams will receive as part of the project? Marketed through BlueFish, on their own platforms, etc? Is the marketing team that will serve the game teams part of the BlueFish team?


Interesting conception. Especially in the part of allocations for gamers.

Would like to see whitepaper or something like this, just wanna know more details

Btw 100K NEAR is a very huge amount. How will the tokens be used on the platform?

Also with regard to unified tiers. Games can be different types with different budgets, different tocenomics. For example AAA games and indie games. How do you plan to use the same way about allocation/tiers for such different types of games? I’m asking because I believe there can be cases where Platinum Partner with 250K allocation in each project can just redeem all tokens.


Hi Lorraine,

Marketing is a very important issue for games since most games don’t know how to do it.
Our service should include the development of a strategy specifically for each game, and the execution of this strategy is also important. Social media, advertising, content creation, referral program, etc.
Marketing should be all over WEB3 and not just on the BlueFish platform and their own platform. When developing a marketing strategy, we must keep in mind the current market situation and the channels that work for games better. The goal is not to spend the budget, the goal is to get the result according to the strategy.
It will be the best option when we get our own marketing team and make it super professional in the field of crypto games growth marketing, but first, we will work with professionals and agencies. By the way, since you work in marketing, I really hope that we will be able to cooperate with you and find team members in the NEAR community. You also have great experience in marketing and we would love to work with you as well.

Hi Garik,
Thanks for good questions.

We do not have a whitepaper as we do not plan to release our native token in the next year, but of course there will be a detailed description of the platform’s work a little bit later.
If NEAR Blockchain or Aurora becomes a Platinum Partner, then the NEAR or Aurora token will be used on the platform as a native token for access to get an allocation. Accordingly, there will be additional demand for the token and more people will learn about the use of NEAR and Aurora and the NEAR wallet.
I agree that 100K NEAR is a very significant amount and it will be used to develop the BlueFish platform, expand the team and add new features. We would like to add such features during the year - NFT launch, analytics and reviews for each game on the market (like IMDB for crypto games), an incubator for new games with the involvement of top mentors and advisers from the gaming industry. The amount of 100K will be divided (28% after approval and the rest linearly over 1 year) into milestones and only after reaching the milestone we will be able to receive the next tranche and it will all be under the control of the NEAR community.

About allocation.
On our platform, we want to close all stages of fundraising for games - Seed, Private and Public Sale. Basically, our Tier1 is a Seed round, Tier2 is a Private, and Tier3 is a Public. We will cover all their funding needs for each game, this is not like any other launchpad that only makes a Public sale in the amount of 200K-500K that use for marketing goals mostly.
Even indie games need budgets for game development and marketing, so 2M-5M for each game would be a great fundraise.