Proponent: Alex Zani (@aandz)
Near Wallet: aandz.near
Project duration: 30 days
- OBJECTIVE
To structure the Writer’s Guild digital communication strategy and start the activation of social media profiles (Instagram and Twitter), publicizing the initiative and the funded projects already completed. The strategy already includes actions related to the press office and community management, however, these services will begin to be performed from the second month onwards.
- DESCRIPTION
_Communication strategies
Communication strategies include media planning, release elaboration, contact with communication vehicles and suggestions of guidelines and interviews. At this stage we will analyze and define what are the purposes, differentials, objectives and target audience we intend to achieve. From this we will define the voice tone and language type to be used, both aligned with the guild’s persona and visual identity.
The strategy will include the entire 2nd semester of this year, creating a roadmap with monthly actions and goals to be held between July and December 2022, in order to increase the visibility of the guild, its members and projects, ensuring its spontaneously (not paid) presence in communication vehicles and on social networks.
This strategy will include, in addition to the coordination of social networks, actions and services for press office and community management, which will be elaborated and described on this initial strategy roadmap.
_Social Media
Social media acts as a large showcase and can boost people, initiatives and projects. Content creation will serve as the basis of the relationship between guild, members and projects. The actual proposal includes:
- Content management work process (data, access passwords, logos, photos etc)
- Organization of information
- Preparation of the monthly content plan
- Creation of texts and arts, aligned with visual identity
- Approval of materials
- Publication of materials
- Identification of the best posts for boost
- Analysis of monthly results
In this first month, we will start the posts from the second half of June, as follows:
- Instagram: 03 posts per week on feed and 02 posts on Stories (in Portuguese and English)
- Twitter: 03 posts per week (in Portuguese and English)
- TIMELINE
June (we decided to post as steps and not dates because we still don’t know exactly when this will be approved and we’ll be able to start, but knowing that we can adjust for real dates)
- Step 01: Preparation of the communication strategy, aligning all channels
- Step 02: Organization of information for material elaboration
- Step 03: Presentation and approval of the social networks agenda
- Step 04: Start of material production
- Step 05: Publication of materials on social networks
- Step 06: Presentation of activities report and results
- GOALS
Reach 100 organic followers on Instagram and 100 on Twitter;
Begin to build impressions and sense of belonging in the community;
Understand the kind of content and formats that are most effective in the media channels.
- BUDGET
Initial communication strategy elaboration: 150 USD in DAI
Social networks management: 300 USD in DAI (150 USD for each platform)
Instagram and Twitter Ads: 50 USD in DAI
TOTAL: 500 USD in DAI
- NEXT STEPS
Application of the strategy elaborated according to the defined roadmap;
Beginning of press office actions;
Beginning of community management actions.
- THE COMMUNICATION CREW
_Com.Tato Agency
Com.Tato is a brazilian communication agency that believes in an authentic, humanized and accessible communication model for all audiences. Our goal is to promote real connections and experiences, engaging the audience through content.
.About Karol (Social media)
Journalist, Karol has the mission of creating bridges between companies and their various audiences, with the purpose of eliminating obstacles that cause noise in the communication process. It is responsible for the service and elaboration of communication strategies from Com.Tato customers.
.About Marcela (Press office)
Graduated in journalism, she has been working for about ten years with corporate communication. She is at the head of the Literary Advisory Service at Com.Tato, assisting authors and publishers to publicize their work in the media.
Examples of accounts administered by Com.Tato
www.instagram.com/leiaiamulheresjoinville
www.instagram.com/rica.hirata
www.instagram.com/ajorpeme
www.instagram.com/smxlogistics
.About Alex Zani (Community management)
Alex Zani is editor-in-chief of Fazia Poesia (the biggest brazilian poetry Medium’s publication), a project that starts in 2016 and now has more than 230 poets, with 25,000 monthly hits, and editorial producer at NADA Studio Criativo, where is responsable for independent books publication. He organizes poetry workshops, is co-host at Falando em Poesia, Fazia Poesia’s podcast and, of course, he’s also a poet in his spare time.
Feel free to ask if you have any doubts.
Hope you enjoy our proposal!
Best regards,
AandZ.
