Directed to the honorable @marketingdao-council
- According to the priorities mentioned on the last Tonwhall by Ilya and Chris Donovan on Octuber 04, 2023.
Ethereum Mexico 2023 from Octuber 17 to Octuber 23
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Marketing and Promotion campaign for:
Link to Event > NEAR Protocol, Camino a Ethereum México 2023 · Luma
GOAL: To showcase NEAR Protocol as a leader technology in the growing Web3 space.
Activation Plan
+ BOS Stack Workshop by Mexican Dev: Carlos (ETH Korea Winner)
+ Explain why build with BOS Stack - exposing the recent Frontend Hacks to Balancer, Curve, Arbitrum, and StarArena.
NEAR Event / Promotion channels + circulate event & NEAR Technology
Twitters Accounts to promote the Event:
- Ethereum_Mexico
- OptimismESP
- Arbitrum
- StarkNet
- Polkadot
- Colledge
- Web3 University Community
- Bancambios
- NEAR Mexico Hub
Telegram Accounts:
- Ethereum Mexico Community
- Mexico Web3 Developers Community
- Optimism Español Community
- NEAR Español
- Nativo Crypto
- Espacio Crypto
- NEAR Mexico
Discrod Accounts:
- Ethereum Mexico Community
- Mexico Web3 Developers Community
- Optimism Español Community
- Zona Tres (Web3 Education)
- Nativo Crypto
- NEAR Mexico
Instagram Accounts:
- Ethereum Mexico Community
- Mexico Web3 Developers Community
- NEAR Mexico
- Mexico Web3 Developers Community
- Crypto UNAM (Engineers´ University channel)
- Bancambios
Media Publications
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Event Banner:
Objectives
- Showcase NEAR Protocol as leading technology during Ethereum Mexico 2023
- BOS Stack implementation by Devs & Hackathons
- Event attendees will create new wallets using FastAuth
- Showcase NEAR Ecosystem projects build in Mexico or by Mexicans
- Promote and build community to NEAR Mexico Hub
- Onboard more users to explore DApps
- Onboard Developers into NEAR either Rust, JS or Solidity
- Be heard all around Mexico as superior technology
- NEAR Community as the Best Community in Web3
- Give an update about NEAR projects (latest fundraisers), BOS widgets, NDC Elections, Horizon Cohorts, and Future growth of NEAR within Mexico.
Marketing Activities
- One Article of 1,000 words with image on Be in Crypto Spanish
- One Article of 1,000 words with image on Cripto Noticias
- Professional Promotional Video about NEAR in Spanish
- Videographer during the Event for Social Media content
- 4 Twitter Spaces with Web3 Communities before and after the Event
- 1 Twitter Space after the organizer of Ethereum Mexico
- NEAR Protocol High-Tech Happy Hour Side-Event “Road to Ethereum Mexico” Organized by @MexicoHub.near Team with the support of @Bancambios and NEAR Foundation (Venue, Drinks & SWAG).
- Invite projects on NEAR to display their logos: NDC, Metapool, Jutsu, RAIZ, NearHub, Tamago, Open Web Academy, and more to join us.
- Twitter Spaces with Ethereum Mexico Organizers
- Event advertisement inside Web3 Communities within Mexico
- Twitter Space with Metapool, Jutsu, RAIZ, NearHub, Tamago, HER DAO LatAm, Open Web Academy, Blockchain Academy Mexico and more.
- NFT “POAP” campaign through a Keypom Minter
- Raffle through Keypom Envelop (content on social media, IG, Twitter, Telegram)
- Meme Competition (NEAR in Ethereum Mexico)
- Raffle Competition with the Users sharing our posts on Twitter
- Invitation to all attendees to join NDC
- Invitation to create #IAMH and vote on the NDC Elections
- SWAG + Food & Open Bar for NFT ticket holders previously minted by @Bancambios
- Medium Article on How it is possible to build DApps on EVM using BOS/NEAR
Proposal
- Guild name: @MexicoHub.near
- Team: @osc.near @Bancambios @SOXAvisual @GerryAlvrz @roseglzart
- Funding scheme: This only applies to October specially for Ethereum Mexico 2023
- Initiative summary: Promote BOS Stack with Devs and Hackers, Introduce NDC, Horizon & near.social.
- Make NEAR Protocol look like a what it is, a top blockchain entering Mexico, and be present at Ethereum Mexico. Where Vitalik, Stani, and other ETH Devs and Sponsors would assist.
Expected impact and value you foresee for the NEAR ecosystem/community:
Metrics for measuring success:
- 60 new near wallets to be created
- 60 Posts using #CreateWithoutLimits near hash-tags on Social Media
- 200 new followers on Near Mexico
- 80 Keypoms NFT claimed as POAP (on-chain transactions)
- 40 envelops claimed
- 20 New Devs onboarded into BOS
Estimated timeline and achievement milestones: By October 28
Funding Details:
*1 Month (October)
- Total requested amount in USDC or NEAR (price based at the time of posting): $3,500
- NEAR Wallet ID / DAO: mexicohub.near / mexicohub.sputnik-dao.near
- Wallet owner’s name: osc.near
- I-Am-Human: bancambios.near
Breakdown:
| Item | Description | Budget | period |
|---|---|---|---|
| Paid Article - Be in Crypro Español | 1,000 Article with pictures, links to Social Media and BOS Stack in Mexico | $650 | October |
| Paid Article distribution - CriptoNoticias | Creation of 1000 words article with pictures, infographics, NEAR technology innovation in Mexico | $500 | October |
| Dev Workshop by Carlos | Support for Student Dev who won ETH Korea | $250 | October |
| Professional Videographer | Event recording for marketing in Social Media | $250 | October |
| Professional Promotional Video | Promo Video about NEAR Technology in Spanish | $280 | October |
| Team of 4 (equally divided) | Co-organizers, event coordinators, speakers, social media campaigns: @soxa.near, @osc.near, @GerryAlvrz @rosaglez_art.near | $1,200 | October |
| Raffles for Etherem Mexico Attendees | Meme competition + Social Media Activation + NEAR-NFT Minting competition | $400 | October |
Total requested amount
| Description | USDC |
|---|---|
| With Article | **$3,530 ** |
Wallet Information:
Near Wallet ID: mexicohub.near
Name: mexicohub.near / osc.near
Telegram handle: @olahworld
Graphics and Previous Work from the Team
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