[Closed] Ethereum Mexico 2023 + Marketing Campaign & Promotion / BOS Onboarding + NDC & DApp + NEARCON Promotion

[Bancambios]

Directed to the honorable @marketingdao-council

• According to the priorities mentioned on the last Tonwhall by Ilya and Chris Donovan on Octuber 04, 2023.

Ethereum Mexico 2023 from Octuber 17 to Octuber 23

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Marketing and Promotion campaign for:

Link to Event > NEAR Protocol, Camino a Ethereum México 2023 · Luma

GOAL: To showcase NEAR Protocol as a leader technology in the growing Web3 space.

Activation Plan

+ BOS Stack Workshop by Mexican Dev: Carlos (ETH Korea Winner)

+ Explain why build with BOS Stack - exposing the recent Frontend Hacks to Balancer, Curve, Arbitrum, and StarArena.

NEAR Event / Promotion channels + circulate event & NEAR Technology

Twitters Accounts to promote the Event:

• Ethereum_Mexico
• OptimismESP
• Arbitrum
• StarkNet
• Polkadot
• Colledge
• Web3 University Community
• Bancambios
• NEAR Mexico Hub

Telegram Accounts:

• Ethereum Mexico Community
• Mexico Web3 Developers Community
• Optimism Español Community
• NEAR Español
• Nativo Crypto
• Espacio Crypto
• NEAR Mexico

Discrod Accounts:

• Ethereum Mexico Community
• Mexico Web3 Developers Community
• Optimism Español Community
• Zona Tres (Web3 Education)
• Nativo Crypto
• NEAR Mexico

Instagram Accounts:

• Ethereum Mexico Community
• Mexico Web3 Developers Community
• NEAR Mexico
• Mexico Web3 Developers Community
• Crypto UNAM (Engineers´ University channel)
• Bancambios

Media Publications

Home

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Event Banner:

Objectives

1. Showcase NEAR Protocol as leading technology during Ethereum Mexico 2023
2. BOS Stack implementation by Devs & Hackathons
3. Event attendees will create new wallets using FastAuth
4. Showcase NEAR Ecosystem projects build in Mexico or by Mexicans
5. Promote and build community to NEAR Mexico Hub
6. Onboard more users to explore DApps
7. Onboard Developers into NEAR either Rust, JS or Solidity
8. Be heard all around Mexico as superior technology
9. NEAR Community as the Best Community in Web3
10. Give an update about NEAR projects (latest fundraisers), BOS widgets, NDC Elections, Horizon Cohorts, and Future growth of NEAR within Mexico.

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Marketing Activities

• One Article of 1,000 words with image on Be in Crypto Spanish
• One Article of 1,000 words with image on Cripto Noticias
• Professional Promotional Video about NEAR in Spanish
• Videographer during the Event for Social Media content
• 4 Twitter Spaces with Web3 Communities before and after the Event
• 1 Twitter Space after the organizer of Ethereum Mexico
• NEAR Protocol High-Tech Happy Hour Side-Event “Road to Ethereum Mexico” Organized by @MexicoHub.near Team with the support of @Bancambios and NEAR Foundation (Venue, Drinks & SWAG).
• Invite projects on NEAR to display their logos: NDC, Metapool, Jutsu, RAIZ, NearHub, Tamago, Open Web Academy, and more to join us.
• Twitter Spaces with Ethereum Mexico Organizers
• Event advertisement inside Web3 Communities within Mexico
• Twitter Space with Metapool, Jutsu, RAIZ, NearHub, Tamago, HER DAO LatAm, Open Web Academy, Blockchain Academy Mexico and more.
• NFT “POAP” campaign through a Keypom Minter
• Raffle through Keypom Envelop (content on social media, IG, Twitter, Telegram)
• Meme Competition (NEAR in Ethereum Mexico)
• Raffle Competition with the Users sharing our posts on Twitter
• Invitation to all attendees to join NDC
• Invitation to create #IAMH and vote on the NDC Elections
• SWAG + Food & Open Bar for NFT ticket holders previously minted by @Bancambios
• Medium Article on How it is possible to build DApps on EVM using BOS/NEAR

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Proposal

• Guild name: @MexicoHub.near
• Team: @osc.near @Bancambios @SOXAvisual @GerryAlvrz @roseglzart
• Funding scheme: This only applies to October specially for Ethereum Mexico 2023
• Initiative summary: Promote BOS Stack with Devs and Hackers, Introduce NDC, Horizon & near.social.
• Make NEAR Protocol look like a what it is, a top blockchain entering Mexico, and be present at Ethereum Mexico. Where Vitalik, Stani, and other ETH Devs and Sponsors would assist.

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Expected impact and value you foresee for the NEAR ecosystem/community:

Metrics for measuring success:

• 60 new near wallets to be created
• 60 Posts using #CreateWithoutLimits near hash-tags on Social Media
• 200 new followers on Near Mexico
• 80 Keypoms NFT claimed as POAP (on-chain transactions)
• 40 envelops claimed
• 20 New Devs onboarded into BOS

Estimated timeline and achievement milestones: By October 28

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Funding Details:

*1 Month (October)

• Total requested amount in USDC or NEAR (price based at the time of posting): $3,500
• NEAR Wallet ID / DAO: mexicohub.near / mexicohub.sputnik-dao.near
• Wallet owner’s name: osc.near
• I-Am-Human: bancambios.near

Breakdown:

Item	Description	Budget	period
Paid Article - Be in Crypro Español	1,000 Article with pictures, links to Social Media and BOS Stack in Mexico	$650	October
Paid Article distribution - CriptoNoticias	Creation of 1000 words article with pictures, infographics, NEAR technology innovation in Mexico	$500	October
Dev Workshop by Carlos	Support for Student Dev who won ETH Korea	$250	October
Professional Videographer	Event recording for marketing in Social Media	$250	October
Professional Promotional Video	Promo Video about NEAR Technology in Spanish	$280	October
Team of 4 (equally divided)	Co-organizers, event coordinators, speakers, social media campaigns: @soxa.near, @osc.near, @GerryAlvrz @rosaglez_art.near	$1,200	October
Raffles for Etherem Mexico Attendees	Meme competition + Social Media Activation + NEAR-NFT Minting competition	$400	October

Total requested amount

Description	USDC
With Article	**$3,530 **

Wallet Information:

Near Wallet ID: mexicohub.near

Name: mexicohub.near / osc.near

Telegram handle: @olahworld

Graphics and Previous Work from the Team

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the.end

[Bancambios]

And of course we are doing promotion of NEARCON3 during the Event, Hackathon during NEARCON3 to all attendees and Web3 travelers attending Ethereum Mexico 2023.

[roaglez.art]

We are ready to keep growing NEAR Protocol in Mexico. Thanks for your support.

[Do0k13]

Awesome! we need more support for IRL events in Mexico, there is a lot of potential as a side event for ETH Mexico!

[Bakaka]

Thank you for your proposal.

Great initiative, but it looks more related to Devhub, especially with the release of their IRL program called “HACKBOX.” It will be great if you look into it here https://near.org/hackbox.near/widget/home

[so608]

Hi @Bancambios – thanks for the proposal. In general, what you are aiming to do here strikes me as a good initiative for the ecosystem and community, but I agree with @Bakaka – this is a better fit for the Devhub Hackbox program as that’s exactly what they are set up to produce. Additionally, the event took place while MDAO funding has been on pause during the transition to NDC’s new governance structure. We do not currently fund retroactively.

[Dacha]

Hello! Unfortunately, your proposal doesn’t align with NDC goals and KPIs, so I can’t support it.

[osc.near]

not really, this is not actually focused on Dev onboarding specifically. As the proposal mentioned is also on Twitter and inside the rapidly growing Web3 Ecosystem in Mexico. But we agree we are more into growing the chain we are committed with. FYI other chains are gaining marketing activity in Mexico rapidly while you guys rejects everything. We will try 1 more time. After that we will copy paste the same proposal into forums of other L1s looking to grow and do marketing in Mexico. Fair enough.

[Bancambios]

We will post submit to “HACKBOX”, we will see… thanks for the link & reply.

[Bancambios]

Well, thanks for agreeing and having a vision. Seems like there is always a thing mutating when we submit. For much we love near, we want to grow Web3 in Mexico. Hopefully this still the right place to do so. We will submit 1 last time, for an upcoming event.

[Bancambios]

Seems like this is a bot, replying the same thing over and over.

If onboarding more Devs, more social media activity, more on-chain transactions, more attentions from Web Community, more DApps users, more articles about the growth of near in Mexico, and showing near as leading blockchain does not align with you, then what aligns?

Anyway, thank you and good luck.

[Do0k13]

Sadly to only see the same projects getting funded month by month, I was hoping an opportunity to well defined projects, however it seems that new projects are hard to get funded with this new goals and KPIs.