[Approved] NEAR Media & News - October, 2023

Marketing DAO Marketing DAO
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Hello, NEAR Fam! We are excited to present our work here. It’s a wonderful experience to be with you all. Please Look out for our proposal.

Guild: Near Media & News

According to the Marketing DAO Proposal Application

Section 1 - Project Information

Section 2. Previous Funding

Section 3. Project URLs

Project Website

  1. Which region will your project support?
  • Mostly we are trying to reach all the possible nations and spread the announcement of the posts worldwide…

For example, you can see our views statics on telegram, that we have not covered any specific audience’s…

image

image

Is Your Project Targeting a Specific Country?

  • Our project is not targeting specific countries, we are always trying to cover the maximum number of countries!

Section 5. Team Members

Mod [TG+near.social]: Twitter | Telegram | Near.social
Mod [Twitter]: Telegram | Near.social
Mod [Instagram+Linkedin]: Telegram
Designer: Telegram | Linkedin

Section 6. Experience

What related qualifications, experience, or track record does your team bring to this initiative?

Our all team member is highly experienced in web3 marketing as well and they are also connected with the NEAR Ecosystem for the last 1-2 years… and will be pretty sure that we were able to work or perform those tasks to promote NEAR updates and helps to increase the transactions…

Live Links to Examples of Relevant Work

Relevant Data Points Showing Your Competencies

  • We are one of the media communities in the NEAR Ecosystem, and we know there are many other communities as well, but it’s all up is competition, and only there is one AIM is promote near ecosystems updates as much as possible and increase the daily transactions, that’s it!

Section 7. Project Goals

Project Overview: Short High-Level Summary of the Purpose of the Your Project

  • Our aim is to create an ecosystem for the NEAR Protocol global community and enthusiasts, as well as a Media Center, to provide all news
  • Onboard new users to the ecosystem
  • Help to increase more and more transactions of NEAR & Aurora
  • Solve user’s Queries as much as possible, 24/7 mod support in chat
  • Will host a contest for the community about recent updates of the ecosystem, so doing this users will read and do research about the recent updates of the ecosystem and each time they will learn new and new…
  • Our mods always try to create a discussion about the ecosystem projects, so doing that community members will join the discussion and share their reviews on that topic…

What Are the Goals/KPIs of This Project?

  • Share ecosystem-related updates with the community members, as well as share them in regional communities… Doing this other community members also aware of the ecosystem updates
  • onboard new users to the ecosystem via zealy, task on, and advertisement
  • 1000+ Tips via using NEAR & Aurora TipBot (To increase the transactions, community rewards distribution, and Community Tips)
  • Increase 500+ transactions in a month with the use of our Ecosystem dApps (with NEAR & aurora Ecosystem dApps will be planning to host the contest for community members in which they can use daily multiple dApps and share the proof in the chat groups…)
  • Community Support 24/7 in the group chat for users
  • Boost Our #BOS profile… and try to do all the community-related events near.social
  • Help in amplifying important updates of NEAR & Aurora
  • will be doing more and more AMAs or Community Calls, and trying to onboard new users to the ecosystem
  • Review ecosystems dApp of NEAR & Aurora
  • Support NEAR & Aurora Related Projects…
  • Help with the creation of new wallets
    and many more…

Section 8. Project Deliverables

Distribution Channel and Frequency of Posting (Twitter, Facebook, Instagram, Reddit, Linkedin, Youtube, etc.)

  • Twitter: 70+ Tweets with Infographic
  • Telegram: 60-70+ Posts
  • Instagram: 60-70+ Posts & Story
  • Linkedin 60+ posts
  • Blog: 2 Blog posts

Number of posts per month

  • will always try to maintain each month 60-80 posts on each platform, and for now our main focus is to boost our community BOS profile with the ecosystem’s recent update…
  • 60-80+ posts with Infographic [each platform]

Channel URL(s) (Link to the Distribution Channels)

Content Format (Video, Animation, Infographic, Visual / Image, Text Only)

  • Infographics
  • Image
  • videos
  • articles
  • thread posts

Section 9. Budget

Budget (In USD for each Task)

Social Media Twitter

  • Topic: Support all projects on NEAR protocol, share news from NEAR & Aurora, ecosystem updates, infographics, partnerships
  • KPIs: Oct: Follower: 7000+, average 10000 impressions, average 15 - 25 Likes/tweet
  • Budget: 500$

Social Media Telegram

  • Topic: Support community members, All NEAR ecosystem updates, infographics, partnerships
  • KPIs: increase group members, amount of daily messages, Community Quizzes and events, active member contest, 24/7 mod(2) support, Community calls, and AMAs
  • Goals For Oct: TG Group: 1400+, Announcement- 1500+
  • Budget: 300$

Content Collection And Infographics

  • Topic: All possible infographics to provide NEAR & Aurora ecosystem projects + regional community support and weekly activities thread post-design
  • KPIs : Infographics:- 100*2 = 200+ For Both (Twitter & Telegram)
  • Budget: 500$

Community Quiz, Contest, Zealy, AMA, Giveaway

  • Topic: Hosting an AMA with projects, and AMA with exterior projects from the NEAR ecosystem, and spread near ecosystem updates, Quiz on Near.social & Tg
  • Topic: Giveaways and quizzes, AMAs, Boost BOS profile, etc for community members, Taskon, zealy, Etc
  • Budget: 300$

Quality Thread Posts

  • create quality thread posts or guides on Ecosystem dApp use, or other topics!
  • Topics: Article in detail with quality content
  • KPIs: 4-6 quality thread posts in a month
  • Budget: 300$

In additionally will also manage community Instagram, LinkedIn, and near.social media platforms, and work on their growth too!

Links to Similar Proposals from Marketing DAO (if applicable)

What is the Total Funding Amount You Are Requesting? (USD)

  • 1900$ USD in the $NEAR
  • wallet: nearmedia.near

Anything Else We Should Know?

  • Well, everything I have shared here is as much as possible, but if you have any type of query related to these proposals, feel free to ask here!

cc @marketingdao-council

Thank you,
NEAR Media & News!

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Thank you for your proposal, and kudos on your team’s outstanding work on ecosystem trends and news amplifications.

Happy to support your proposal to keep up the good work.

A few suggestions: try to have some recap after each AMAs

Check out our most recent update to ensure that your subsequent activities are in sync, and i will like to know how your activities help achieve this too. https://gov.near.org/t/marketing-eco-dao-octobers-funding-round/36635

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Hey @Nearmedianews thanks for the proposal. I appreciate your contributions to the NEAR ecosystem and media landscape. I do have a few concerns/questions for you.

  • Your Twitter activity for October is a lot of retweets of @Dacha and very little additional content. Did you drop off due to funding delay?
  • Have you reviewed the current KPIs we must align with for funding? Can you review the below and let me know your answers to the questions?

Here is a link to the MarketingDAO Guidelines for October that were posted on the forum. They contain the NDC’s KPIs we are asked to focus on for allocating this month’s funds.

I’ll quote them here so it’s easier to review:

Please use the following metrics that will be used for tracking individual initiatives’ performance by Marketing (Eco) DAO. All the metrics must be attributable to the relevant project/initiative through on-chain activity and off-chain reporting, ensuring GDPR compliance and preserving privacy:

  1. Accounts retention after 1/2/4/8 weeks — the percentage of accounts who continue interacting on the chain over a given time period (higher is better)
  2. Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better)
  3. Median number of dApps used by P95 accounts retained for 1+ week (higher is better)
  4. Number of accounts retained for 1+ week using at least three dApps (higher is better)
  5. Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.

Let’s take this example: Why should Marketing (Eco) DAO fund Project X?

  1. Project X should have a clear goal and target audience
  2. Project X should bring improvements to several metrics listed above

Based on the above, can you share:

  • Which of the above KPIs your initiative will use if funding is received
  • How you will track and share the results with MDAO so we can have visibility into the results?
  • What is the most important aspect of this proposal, the most crucial to fund – what will have the most impact for the community?

The reality is that MDAO has 35 pending proposals for limited funds, we can’t fund every project, nor can we fund all recipients every month as we aim to allocated Community support to the highest impact activities and projects.

Thanks!

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Hello @near.insider . I am happy to support you, because

But in November your proposal should be aligned with NDC goals and KPIs. Have a great day!

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Hey @Bakaka thanks for your love and support!

yeah sure, why not, will work on it, thanks for sharing your valuable suggestions! :pray:

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hey @so608 not like that, we are just trying to share new updates from the HoM, via just RT the HoM member’s Twitter post (and maybe hardly it was only 2 or 3 RT posts only)

well something like that, there were two reasons behind this!

  • our graphic designer was very sick last week, and he was admitted to the hospital so…, so we accept that we had low posts last week, but he will join us from tomorrow!
  • and due to v0 or v1, we are not clear about the funding, so we are unable to hire a new graphic designer for last week’s work!

But we have done several other activities on other social media platforms, to promote near ecosystems!

NEAR Media brings improvements to several metrics

well, we are always trying to make a clear and detailed report work for the community members and councils!

Here is some of our report work, that we have done!

  • Building community more strong
  • Increase Transaction: Via TipBot, near.social quiz, Zealy Campaign, using NEAR & Aurora dApps
  • Onboard New Users and active wallets: Giveaway, AMAs, and Zealy
  • each week we have zealy campaign in which we are adding several tasks for the community members: Zealy - Join the movement
  • Active Telegram & Twitter Community
  • Boost community near.social profile!
  • supporting near and aurora-related projects!
  • supporting near-related events, and providing tips to the users for joining the movement with other near communities!
  • promoting events on social media platforms!
  • and many more!

We also sharing here our last week’s zealy report, so it’s looking more clear for other members as well!

Zealy Report

Title: Enhancing Onchain Transactions in the Near Ecosystem

Date: 13th - 26th October, 2023

Introduction: This comprehensive report aims to present a thorough overview of the recent concerted efforts directed towards amplifying on-chain transactions within the Near Ecosystem, with a specific focus on the NEAR And Aurora. The report accentuates the notable accomplishments and significant contributions made in furtherance of this critical objective.

Achievements and Contributions:

1. Participation in the Zealy Event:

Achievement: A total of 73 enthusiastic participants engaged in the spirited #2 Zealy event orchestrated by Near Media News, with the overall participation count reaching 150 individuals to date.

Contribution: The event provided an invaluable platform for fostering robust user engagement within the Near community, elevating community awareness, and forging stronger interpersonal connections among the users.

2. Onchain Transactions on Aurora Network:

Achievement: The Aurora Network facilitated a noteworthy 1150 on-chain transactions.

Contribution: These transactions encompassed a spectrum of activities, including active staking on Aurora Plus, immersive participation in the popular Wordl, 2048, and dynamic engagement in the engaging Hunters Bet. These interactions not only underscore heightened user participation but also significantly contribute to the overall transactional vitality within the Aurora Network.

3. Transactions on Near Mainnet:

Achievement: Over 450 transactions were successfully executed on the Near Mainnet.

Contribution: These transactions included news of Near/Aurora on the Near Social platform to active staking endeavors within the Meta Pool, fostering reciprocal connections with fellow users on Near Social, and establishing robust Near Social profiles.

Projects Covered:

A.Games on Aurora:

Contribution: The spirited engagement in diverse gaming activities on the Aurora Network, including the immersive Wordl, 2048, and the Hunters Bet, significantly boosts the overall transaction volume and fortifies user interactions within the ecosystem.

B. Staking on Aurora Platform:

Contribution: Staking operations conducted on Aurora Plus not only foster a decentralized environment but also fuel on-chain transactions, as users actively partake in staking and unstaking activities. The impressive tally of over 5.1k Aurora Staked on Aurora.plus

C.Staking on Meta Pool:

Contribution: The active participation in the Meta Pool staking initiative has notably contributed to the marked increase in the Total Value Locked (TVL), signifying the escalating transactional momentum within the ecosystem. The impressive staking tally of around 1.5k NEAR staked on MetaPool during the campaign.

D.Near Social:

Contribution: The dynamic engagement witnessed on Near Social, including the news updates within the Near Ecosystem.

E.Threads on Projects:

Contribution: A total of 25+ engaging threads were prominently featured on Twitter, covering projects within the Near Ecosystem.

User Preference Insights: Based on substantial user feedback, it has been determined that Ref and Here wallet have emerged as the preferred most used Dapp in the Near Ecosystem. Consequently, a quest was been added, where performing transactions on Ref Finance and Here Wallet was required

Ref Finance: Notably, the impressive execution of swaps amounting to more than $400 tnx on
Ref Finance is achieved.

Here Wallet: Additionally, the transactional volume surpasses $150, executed seamlessly via the Here Wallet.

Conclusion: Transactions have been noted to be higher than they were at the previous Zealy event. There is a noticeable difference. Through a number of programs and initiatives, the goal of increasing on-chain transactions inside the Near Ecosystem has made substantial progress. A thriving and dynamic ecosystem is facilitated by accomplishments like taking part in the Zealy event, playing games on Aurora, staking actions on Aurora and Meta Pool, and transactions on Near Social!

and thanks @so608 for sharing valuable suggestions, much appreciated!

Have a great day ahead,
NEARMedia!

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Hi @Nearmedianews thank you for your proposal. I am happy to support for this month but please ensure that you fully align with the new KPIs going forward.

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Hey @cryptocredit , thanks for your love and support! :pray:

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Dear Marketing (Eco) DAO contributor, your application was approved by Marketing (Ecosystem) DAO. The approved proposal included in October’s request to NDC Trust.

Please advise that during this transition period (NDC v0-v1), the following applications’ approval procedure:

  1. :green_circle: October 21 - 25th time for proposals from the Community, updates accordingly to NDC Metrics;
  2. :green_circle: October 26 reviewing by MDAO councils, approval on governance forum, and creation post-request to NDC (House of Merit , CoA, NDC trust);
  3. :yellow_circle: October 27-31st, House of Merit (HOM) will review your proposal;
  4. :red_circle: October 31 – HOM will vote for your proposal on-chain;
  5. :red_circle: November 1, in case of successful approval by HOM, HOM will pass the request to COA to vote on-chain;
  6. :red_circle: November 2nd-6th – CoA will review your proposal and vote on-chain (can veto);
  7. Once the CoA gives its approval, the NDC Trustees will carry out the transaction, provided that the expenses align with the Trust’s objectives;

So, during this time, please

  1. Fill out the form to pass KYC KYC Request Form (if not yet)
  2. Wait for future instruction from Marketing (Ecosystem) DAO and an invitation to create a transfer on Astro DAO.
  3. Please join NDC Marketing HUB Telegram: Contact @ndc_marketing
  4. please get in touch with me on telegram @kmotiv 24/7 if you have any questions.
1 Like