[Announcement] December’s funding round (results)

Marketing DAO Marketing DAO
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Dear Marketing (Eco) contributors!
We are glad to announce December’s funding round

Near Digital Collective Core Values:

  1. Empowering the ecosystem (for people by people)
  2. Respected by the ecosystem (fair, accountable, transparent, and reliable)
  3. Dedicated to ideas of decentralization (antifragile, scalable, with collective decision-making)
  4. Efficient operation (don’t be a burden; instead, help the Community to be more efficient)
  5. Continuous improvement via weekly iterations (plan, measure results, and adjust continuously)

To evaluate the results, please use the following metrics that will be used for tracking individual initiatives’ performance by Marketing (Eco) DAO. All the metrics must be attributable to the relevant project/initiative through on-chain activity and off-chain reporting, ensuring GDPR compliance and preserving privacy:

  1. Accounts retention after 1/2/4/8 weeks — the percentage of accounts who continue interacting on the chain over a given time period (higher is better)
  2. Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better)
  3. Median number of dApps used by P95 accounts retained for 1+ week (higher is better)
  4. Number of accounts retained for 1+ week using at least three dApps (higher is better)
  5. Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.

Let’s take this example: Why should Marketing (Eco) DAO fund Project X?

  1. Project X should have a clear goal and target audience
  2. Project X should bring improvements to several metrics listed above

Marketing (Eco) DAO December’s funding procedure:

  1. December 18 - 22nd time for proposals from the Community, updates accordingly to NDC Metrics;
  2. December 22-24 reviewing by MDAO councils, approval on governance forum, and creation post-request to NDC (HOM, CoA, NDC trust);
  3. December 25 -29th reviewing by HOM members ans voting on-chain;
  4. First week of January, in case of successful approval by HOM, HOM will pass the request to CoA to vote on-chain;
  5. First week of January – reviewing and voting by CoA;
  6. Once the CoA gives its approval, the Trustees will carry out the transaction, provided that the expenses align with the Trust’s objectives;
  7. KYC can be required for new applicants.

Disclaimer: some timelines can be changed.

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Dear Community!

During the December 2023 submission period , the Marketing (Ecosystem) DAO team received (including proposals postponed from the previous month):

  • 16 proposals
  • Total amount requested: $63 481
Proposal Link $ Requested
[Proposal] NEAR at NIGHT Twitter Spaces - Monthly Funding Request November 23’ [Proposal] NEAR at NIGHT Twitter Spaces - Monthly Funding Request November 23’ $4,136.00
[Proposal] Proof of Vibes Nov 23’ Build and Deploy Campaign [Closed] Proof of Vibes Nov 23' "Build and Deploy" Campaign $5,000.00
Near at Night - December [Approved] NEAR at NIGHT Twitter Spaces - Monthly Funding Request December 23’ $4,136.00
Near Insider - December [Closed] Near Insider - Marketing Growth | December $2,500.00
Near Korea DAO - December [Proposal] Near Korea DAO Monthly Marketing and Community Growth Budget - December $3,000.00
NEKO Morning Show - December [Approved] NEKO Morning Show Podcast-Monthly Funding Request December $4,400.00
Near News - December [Closed] NEAR NEWS - December, 2023 $800.00
LATAM is BOS Creation of content about Blockchain Operating System [PROPOSAL] LATAM using BOS | December’s funding round $5,900.00
Boneyard gaming podcasts December [Proposal] Boneyard Gaming Podcast/SMM budget December 2023 $1,400.00
Nearity - December [Closed] Nearity - Social media, space, graphic, promotion projects | December $2,500.00
Near Decentralized Dialogues [Closed] Near Decentralized Dialogues: Web 3 Explained" $3,645.00
Near Indonesia - December [PROPOSAL] Near Indonesia Monthly Marketing and Community Growth Budget - December $3,300.00
Chill and Shill - December [Approved] Chill&Shill December $5,900.00
[PROPOSAL] DeeDee (December) [Approved] DeeDee (December) $3,000.00
[Proposal] Onboarding Developer Event (Ghana is BOS, Accra Edition) [Proposal] Onboarding Developer Event (Ghana is BOS, Accra Edition) $8,000.00
Near Media [Approved] Dec'23 - NEAR Media $2,950.00
Freelancer DAO Freelancer DAO Funding Request for [ Dec] $7,050.00

MDAO approved the funding request to the House of Merit, CoA and NDC trust:

MARKETING DAO request December 2023
Description Link Amount
Marketing (Eco) DAO grants
Near at Night - December [Approved] NEAR at NIGHT Twitter Spaces - Monthly Funding Request December 23’ $4,136.00
NEKO Morning Show - December [Approved] NEKO Morning Show Podcast-Monthly Funding Request December $4,400.00
Chill and Shill - December [Approved] Chill&Shill December $5,900.00
[PROPOSAL] DeeDee (December) [Approved] DeeDee (December) $3,000.00
Near Media [Approved] Dec'23 - NEAR Media $2,950.00
MDAO x Near Heroes bounty program
Marketing DAO Content Creator Bounties [ANNOUNCEMENT] Marketing DAO Content Creator Bounties 9800 (It will be covered from MDAO treasure.)
MDAO operations
Renumeration (1) [REPORT] Marketing DAO Council Report So608 December $2,500.00
Renumeration (1) [Report] Marketing DAO Council activities for December - cryptocredit $2,500.00
Advisor (1) [Report] December MDAO Advisor Report $1,500.00
Social media (1) [Report] Marketing (Ecosystem) DAO Social Media Management $1,000.00
Total: $27,886.00

We recommend applying for a grant to Globe DAO:

  1. [Proposal] Near Korea DAO Monthly Marketing and Community Growth Budget - December
  2. [PROPOSAL] Near Indonesia Monthly Marketing and Community Growth Budget - December

We recommend applying for a grant to Gaming DAO:

  1. [Proposal] Boneyard Gaming Podcast/SMM budget December 2023

We recommend applying for a grant to DevHub:

  1. [PROPOSAL] LATAM using BOS | December’s funding round
  2. [Proposal] Onboarding Developer Event (Ghana is BOS, Accra Edition)

We recommend applying for a grant to House of Merit:

  1. Freelancer DAO Funding Request for [ Dec]

We recommend participating in Marketing DAO content creators’ bounty program:

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  1. [Closed] Near Insider - Marketing Growth | December
  2. [Closed] NEAR NEWS - December, 2023
  3. [Closed] Nearity - Social media, space, graphic, promotion projects | December
  4. [Closed] Near Decentralized Dialogues: Web 3 Explained"

Marketing (Eco) DAO December’s funding procedure:

  1. :green_circle: December 18 - 22nd time for proposals from the Community, updates accordingly to NDC Metrics;
  2. :green_circle: December 22-24th reviewing by MDAO councils, approval on governance forum, and creation post-request to NDC (HOM, CoA, NDC trust);
  3. :yellow_circle: December 25 -29th reviewing by HOM members ans voting on-chain;
  4. :red_circle: First week of January, in case of successful approval by HOM, HOM will pass the request to CoA to vote on-chain;
  5. :red_circle: First week of January – reviewing and voting by CoA;
  6. :red_circle: Once the CoA gives its approval, the Trustees will carry out the transaction, provided that the expenses align with the Trust’s objectives;
  7. KYC can be required for new applicants.
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We are excited to share the Marketing DAO report for November 2023.

During the November 2023 submission period, the Marketing (Ecosystem) DAO team received (including proposals postponed from the previous month):

  • 31 proposals received
  • Total amount requested: $134,317.00
  • 12 Marketing (Eco) DAO grants from ecosystem projects funded
  • 2 Marketing (Eco) DAO Constellation grants
  • 2 NDC Operations grants funded
  • Total funding allocated: $91,071.00
MARKETING DAO request November 2023
Description Link Amount Report
Marketing (Eco) DAO grants
[Proposal] DeeDee (October) [Approved] DeeDee (November) $3,000.00 [Report] November 2023 / MDAO / DeeDee
[Proposal] Kano is BOS Developer Event [Approved] Kano is BOS Developer Event $8,000.00 [REPORT] Kano Is B.O.S
[Proposal] NEKO Morning Show November Funding [Approved] NEKO Morning Show November Funding $4,400.00 [Report] NEKO Morning Show November Funding
[Proposal] Near Korea DAO Monthly Marketing and Community Growth Budget - November [Approved] Near Korea DAO Monthly Marketing and Community Growth Budget - November $3,000.00 [REPORT] Near Korea DAO November 2023
[Proposal] Near Ukraine Guild Activities in November [Approved] Near Ukraine Guild | Activities in November $2,400.00 [Report] Near Ukraine Guild, November 2023
[Proposal] Wax Chill and Shill [Approved] Chill&Shill Budget November $5,900.00 [Report] - Chill&Shill November
[Proposal] AI integration for Improving management and interaction in NEAR/AURORA ecosystems [Approved] AI integration for Improving management and interaction in NEAR/AURORA ecosystems $5,000.00 Will be provided by Dec 29th
[Proposal] NearHausa November request [Approved] NearHausa November request $2,500.00 [Report] NearHausa November Report
[Proposal] Near Indonesia Monthly Marketing and Community Growth Budget - November [Approved] Near Indonesia Monthly Marketing and Community Growth Budget - November $3,000.00 [REPORT] Near Indonesia November 2023
[Proposal] Mini games Play Portal on NEAR/BOS. Milestone 1, [Approved] Mini-games Play Portal on NEAR/BOS $5,500.00 Money not yet requested
[Proposal] Nov’23 - NEAR Media [Approved] Nov'23 - NEAR Media $2,050.00 [Report] Nov’23 - NEAR Media
[Proposal] Near Türkiye November 2023 [Approved] Near Türkiye November 2023 $2,000.00 [REPORT] NEAR Türkiye November 2023
Marketing (Eco) DAO grants Constellation grants
[Proposal] She is Near (October) [Approved] She is Near - #2 by so608 $4,500.00 She is Near Nov-Dec Report - Google Docs
[PROPOSAL] NDC Degens November [Approved] NDC Degens November $10,000.00 [REPORT] NDC Degens November
NDC operations
NDC SMM team remuneration in November [Approved] NDC SMM team remuneration in November $13,500.00 [REPORT] NDC SMM November
Blaze reimbursement (NearCon NDC swag) $1,321.00 Money not yet requested

You can view the complete list of proposals, requests and funding allocated in the Marketing DAO November Funding Request post.

In November, beyond funding allocated for general social media and promotional purposes, MDAO allocated grants to content creators for the following content:

NEKO Morning Show

  • 8 podcasts
  • 40 TLDR short videos

Wax

  • 12 Twitter spaces/month
  • 12 threads
  • 1 Telegram channel
  • 4 video shorts

NEAR Media

  • 70 tweets
  • 1 Telegram channel
  • 60 Instagram posts
  • 60 LinkedIn posts
  • 2 blog posts

Ukraine

  • 2 quests
  • 2-3 daily tweets
  • 3-5 weekly NearSocial posts

Indonesia

  • 2 Medium articles

Hausa

  • 4 Medium articles
  • 1 Telegram channel
  • 8 Twitter spaces/AMAs

Korea

  • 1 Telegram channel
  • 2 Medium articles
  • 2 AMAs

Turkey

  • 1 Telegram channel

She is NEAR

  • 1 AMA
  • 1 Telegram channel
  • 4 quests

KANO BOS Event

  • 1 Dev Event

NDC Degens

  • 100 posts and content about development on Near
  • 100 YT targeting comments
  • 30 direct twitter targeting posts
  • 50 new posts in specialized subreddits (/r/rust/, r/devops/, /r/java/ and other)
  • 5 manuals about project inside Near Protocol

November Totals:

  • 44 video shorts
  • 23 Twitter spaces/AMAs
  • 12 Twitter threads
  • 8 podcasts
  • 8 Medium articles/blog posts
  • 6 Telegram channels
  • 6 quests
  • 1 Dev event

Looking ahead, we are excited to share additional updates from the Marketing DAO.

Marketing DAO Content Bounty program: we are excited to announce the new Marketing DAO Content Creator Bounty Program. View the announcement and guidelines here.

Update to reporting process: in order to further standardize performance metrics, we are requesting that all grant recipients submit a Report on the Forum AND a 5-question report form.

  • Marketing DAO Report Form
  • To calculate Average Engagement Rate Percentage, use the formula:
    • (Total Likes, Shares & Comments / Total Followers) X 100 = AER %

Marketing DAO Google Calendar: we have published a Marketing DAO Google Calendar for ecosystem use and will be populating it with events hosted by the Marketing DAO and grant recipients. Send your events to the Marketing DAO council for inclusion on the calendar via the MDAO Telegram Hub.

Marketing DAO Office Hours: In January, we will kick off hosting Marketing DAO Office Hours to support ecosystem members in their marketing and growth efforts. The first office hours will be held January 9 at 11AM ET.

Marketing DAO BOS page: currently under development, a new Marketing DAO BOS page will launch in January 2024.

PR for ecosystem projects: the Marketing DAO has begun the process to onboard the PR agency and DAO Myosin to support PR and media efforts for community projects and the NDC starting in Q1 2024. We will share more details after finalizing next steps during the January review period.

New guidance for proposals and reports since NDC v1: Now that v1’s interim period is live, we are continuing development on the following updates for grantees. We request grantees include the following in proposals and reports:

  1. Metrics clarity:
    Enhance all reports by providing specific and quantifiable metrics for each achievement, facilitating a more quantitative assessment.

  2. Impact assessment:
    – Emphasize the outcomes or impact of community engagement activities, events, and collaborations for a more detailed report.
    – Include qualitative outcomes to deliver a full understanding of proposed activities’ performance.

  3. Budget transparency:
    Share insights into the pricing logic (e.g., market rate benchmarks) and effectiveness of budget allocation for various community engagement initiatives.

  4. KPIs definition:
    Clearly define and communicate Key Performance Indicators (KPIs) for initiatives to assess success against objectives comprehensively.

  5. Feedback integration:
    Incorporate testimonials or feedback from influencers, bloggers, and community members to add credibility to the reports.

  6. Performance statement:
    Share a clear statement on what improved from the previous funding period (if applicable) and what did not improve.

  7. Support request:
    Include any key challenges or current needs in the report to allow visibility into actionable areas where the ecosystem and community members may offer collaboration and support.

  8. Weekly Updates:
    Encourage a consistent practice of weekly updates to maintain a steady flow of information to the community.

  9. Correlation of metrics:
    Correlate impression performance with specific engagement metrics to assess the quality of impressions.

  10. Timely fund delivery:
    Ensure timely fund delivery to cover key performance indicators.

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Poll created https://near.org/astraplusplus.ndctools.near/widget/home?page=dao&tab=proposals&daoId=congress-hom-v1.ndc-gwg.near&proposalId=62

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The contest is not for FDAO but for General community.
What’s our faith for having funding January for our Community.
We have budget to build during January also and market our products how can we do that ? Any suggestions?
And thanks we hope to get support from HoM definitely.

Thanks I like this announcement as it’s very informative and understandable.

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