Welcome to the Kitchen Guild! 
Kitchen Guild was officially established on 09/09/2021
But we did officially start our activities on 08.09.2021, it was on this day that we hired our first blogger as part of the Kitchen Guild. The report will be provided from this day, this is not a full and test month, so the indicators are reduced by about 20%, since the hiring of the next bloggers took from 5 to 10 days. The full composition was formed on 15.09.2021
Kitchen Guild currently has 3 full-time bloggers and one more non-permanent blogger and will be recruited into the Kitchen Guild core team in October as he didn’t have time to pass the test by September 15th.
Links:
ANN thread: [Creation] Kitchen Guild
Proposal: [Approved] Kitchen Guild
Performance spreadsheet: YT/Twitter/Telegram influence - Google Sheets
Screenshots of all activity (metrics of posts/video): https://dropmefiles.com/cGxdA (.zip)
Official website: https://kitchenguild.site/
Incubation with Degen Army.
We mentioned in the Creation topic that our bloggers operate as part of the Degen Army. This was done so that we could start our activities. We were not sure that we would be able to receive funding from the Marketing DAO, so we resorted to the help of Degen Army to provide our bloggers with financial flows of 300 NEAR for the first month.
We are very grateful to Degen Army, and in particular @rimberjack and @Ozymandius for this opportunity and have done work for them, which will be paid from the Degen Army fund. But it is important to understand that this is only a one-time action, since October 2021, the Kitchen Guild will act as an independent guild and will not request funding from the Degen Army.
The funding request from Marketing DAO was made taking into account that the first month part of the payment for the work of bloggers in the Kitchen Guild will be paid from the Degens Army fund. This will allow us to hire two more bloggers for the next month with the money saved. Thus, we plan that the composition of the Kitchen Guild will be increased to 5 people during October.
What did we manage to do in September? In fact (3 weeks).
During this time, we created 39 Twitter posts, 28 YouTube videos, 16 Telegram posts, and daily Twitch streams with price analysis and an overview of the Near Protocol ecosystem.
Let’s take a look at our overall performance. We took content that is about Near or involving Near Protocol.
Total Twitter.
Impressions: 385907
Engagements: 47186
Likes: 2718 RT: 260
Comments: 587
Media Views: 12061
Total YouTube.
Views: 232 475
Likes: 13 389
Comments: 1467
TikTok Total: (in 3 days)
Views: 8992
Likes: 649
Comments: 38
Telegram Total.
Views: 34300
From general statistics, I propose to go directly to bloggers.
Khalistas (GEO France)
This blogger is the largest representative of the Kitchen Guild. He occupies the first line of Twitch in France on the topic of cryptocurrencies. We have worked a lot with him this month and have created a large amount of content about Near Protocol.
The main sources are YouTube, Twitter, Telegram. The channel focuses on technical analysis and cryptocurrency news. Khalistas actively monitored Near Protocol in his videos and predicted price movements very accurately, which prompted his audience to become seriously interested in Near Protocol.
The interest from subs is proved by the fact of voting on Twitter in which Near was always in a leading position.
Khalistas is also actively developing the of NFT on Near Protocol. We created collabaration with one of the artists on MintBase.
https://twitter.com/Khalistas2moon/status/1435472723891851265?s=20
https://twitter.com/Khalistas2moon/status/1435472673182818304?s=20
https://twitter.com/Khalistas2moon/status/1439595482817433602?s=20
Khalistas also actively talked about Near on Twitch. He also added a donation button in Near.
Here are its stats for September (only posts related to NEAR).
For Twitter
Impressions: 381189
Engagements: 46495
Likes: 2510
RT: 200
Comments: 587
Media views: 12061
Votes: 1573
For Youtube
Views: 164659
Likes: 10841
Comments: 1036
For telegram:
Views: 18 954
For Twitch:
Views: about 3000 per stream (10 streams)
Currently working closely with Khalistas about NFT, we have several ideas to increase interest from artists and buyers based on Near Protocol. We will announce this a little later in October.
Cryptomaximalist (GEO UK)
This is our first blogger and at the moment he is the smaller of our lineup. Despite the small number of views and activity on Twitter and YouTube, it has excellent chances to grow in the future.
We understand that his performance looks very small compared to our main team, but it is important to understand that this is the first blogger on our terms.
Here are his figures for September (posts related to NEAR only).
For Twitter
Impressions: 4718
Engagements: 691
Likes: 208
RT: 60
For Youtube
Views: 3140
Likes: 192
Comments: 25
For telegram:
9 posts in his chat (500 members)
He has good performance on the channel as a whole, but the video about the Near Protocol does not attract interest from subscribers. We will be working on this in the future. We intend to introduce NearTipBot in the chat with its subscribers and to talk more about the Near in the chat, which will motivate some users to be interested in Near Protocol.
Procent (GEO Russia)
We started working with these great guys on September 16th and in less than 2 weeks we achieved great results! The main resources for interacting with the audience: YouTube, Telegram Group / Chat, TikTok.
Total for YouTube
Views: 12824
Likes: 856
Comments: 254
Total for Telegram
Views: 16169
Comments: 154
Youtube
To date, 3 videos have been made about the Near ecosystem.
- Video about Paras IDO on SkywardFinance:
The video received about 8100 views, 441 likes and 167 comments.
But that our main victory is different, by means of the Skyward referral link, it was calculated that the participants in the sale came from Procent and bought Paras token for a total amount of more than 18800 NEAR!
- Video about Ref Finance.
This is a tutorial about Rainbow Bridge, its features and how to exchange tokens using Ref Finance.
The video got 2,800 views, 200 likes and 55 comments.
There are about 140 direct clicks on the links to Ref.Finance:
- Video about promising altcoins
A video was created about the top 5 best altcoins with their ecosystems, which included Near Protocol told the basic information about the project and its working ecosystem.
The video got 2,822 views, 200 likes and 55 comments.
Telegram (6400 subs):
Procent creates major news posts within the Near ecosystem.
For example:
During the work, 7 posts were created with a total of 16169 views and 154 comments.
TikTok
Procent also has a cryptocurrency TikTok (27 thousand subscribers) in which a video about Near Protocol will be released.
In just 3 days, 3 videos about Near Protocol were released, which collected a total of 9000 views and 400 likes.
The video talks about the benefits of the Near Protocol and how it is a promising ecosystem of the future.
Cat Money (GEO: THAI)
https://www.youtube.com/watch?v=YeiNIagZE3U - Video with Near
Views: 48507
Likes: 1,5k
Comments: 152
We negotiated with this guy for two weeks and after he released the first video about Near Protocol, it was decided to pay him for the work done from the budget, and in October to take him to the Kitchen Guild. Cat Money agrees to cooperate with us and Near Protocol, so this member of our system will be an irreplaceable link in our system next month.
Average viewing price
Based on our activities during the creations of the Kitchen Guild, we can calculate the cost of viewing using our guild approaches.
900 Near (300Х3 from Degen Army) + 300 near
monthly bonus + 120 Near for Cat Money = 1320
1320 Near : 232745 V = 0.0056 Near (0,036$) : (Only YouTube Views)
Plus other an equally important activity
Twitter.
Impressions: 385907
Engagements: 47186
Likes: 2718
RT: 260
Comments: 587
Media Views: 12061
TikTok: (in 3 days)
Views: 8992 views
Likes: 649
Comments: 38
Telegram Total.
Views: 34300
TOP 1 FR Crypto channel for Twitch activity
Moreover, in just a month of its existence, Kitchen Guild was able to attract >18,000 NEAR to Skyward IDO this is our main achievement!
Budget allocation
The amount that will be spent immediately for September is 1920 NEAR (1320 + 600 guild management) out of 2800. The remaining amount of 880 NEAR will be distributed during October in the form of additional bonuses for AMA, conferences, recruitment of two Kitchen Guild members.
Further development of the Kitchen Guild.
A big video about Near Protocol gaming is coming out this week. With detailed reviews of the best projects such as: Near Lands, Hash Rush and others. We got access to Hash Rush to test the gameplay. For each project there will be a full review with a demonstration of the gameplay + at the end of the week there will be a thematic stream on the development of the gaming industry on Near, where anyone can ask a question, the best questions will be voiced on the stream + will be rewarded in the video of Near tokens. In addition, a guest Alexander Hudzilin was invited to the stream, with whom the AMA will be held.
We consider this month a test month, we tested our principle of work and it showed itself in the best way, since we did not work for a full month, our indicators can be safely multiplied by 20%. We will prove to you that we are able to generate a lot more views and interactions with Near Protocol in the next 2 months, just give us time to strategize and perfect the approach 
Here are our plans for October 2021:
- Conducting AMA with Alexander Hudzilin;
- Increase the number of bloggers to 5 during October;
- Increase in metrics by 30%;
- Creating a review about Hash Rush;
- Embedding NearTipBot in Blogger Communities;
- Interacting with text bloggers;
- Giveaway Near live broadcasts of bloggers;
- Encouraging subscribers to become part of the Near Protocol ecosystem (creating wallets);
- Tasks will be added during October*
Conclusion
This month was the first in the work of the Kitchen Guild. We really hope that we have met your expectations. Perhaps our report looks a bit messy, but we need a little time and experience to fully balance our work and determine which type of reports is most suitable for Kitchen Guild.
I want to remind you that this is just the beginning, we are not going to stop!
With great respect to everyone who has read this report @Lolson_tg and @baxoff
