Hi NEAR herd and hogs of the modern world! I hope you are all looking forward to closing this last chapter of the year and starting a fresh new journey in 2022! Despite some challenges in November, we are going strong.
To be very transparent, this month was a challenge for some members of our guild and the overall spirit of our operation was affected by this. We had multiple illnesses, some severe burnout, stress, and uncertainty. At one point earlier this month, I (Coyote), had to take a a few days to step back from leadership and evaluate if and how I could continue this work and give it all my effort and attention. I was blown away by the incredible support my team offered and their willingness to push through the challenges with me! They truly reminded me that I believe in our work. I am including this in our report for November because I want to emphasize the human nature of myself and everyone in this community. We all need grace and understanding from our fellow team members sometimes, and we have all been drawn here to this Ecosystem because each of us has a unique skill, talent, or enthusiasm that other kinds of communities don’t foster and reward. In this Ecosystem, we build ourselves up to be who we want to be, we share these goals and passions with each other, and amazing work and relationships flourish within it. New potentials are unlocked.
Though there was this brief pause in our operations earlier this month, we were still able to do some amazing work, and I was incredibly encouraged by the team’s response to my complete openness and by their ability to step up and support and their fellow team members. Because of this pause, some of the goals we wanted to achieve got pushed back about a week further than we had originally planned.
But none of this has stopped us! Our mission is still to create and foster quality meme content that can create a sense of camaraderie, culture, and liveliness to the internet presence of NEAR. We are constantly working with trends while also wanting to create original and engaging material that people can relate to. Our content has sparked many organic conversations and connections about NEAR as a crypto and. the NEAR community itself. We are still following our roadmap plans and we have adjusted the timeline accordingly. Below are the things we accomplished In November:
Posted 45 English memes on our Twitter and about 35 on Facebook about an array of topics in the NEAR Ecosystem, using info we gather and compile on our content schedule.
Worked with the Flying Rhino Guild - fulfilled 9 meme requests about other projects for their marketing and educational needs ( projects included NEAR Philippines, QSTN, Sankore 2.0, Myriad Social, and Bob Boom! Comic)
Published the first article in the “Minds Behind the Memes” series with Swine Guild Russia
Completely renovated our website!! Thanks to amazing web developer @andrewmamus, the site is now equipped with a meme search engine for anyone to search and download any memes for any NEAR marketing purpose. When you upload a meme, you can choose topic tags AND language tags, as we have 6 language groups in our guild to be able to help approve memes to be on the site and also upload our own monthly content from the guild. When you search, you are also able to choose a language filter from these 6 languages if you are looking for non-English language memes.
- Through this uploading process, we have taken over the meme rewards from the Open Web Sandbox folks, and devised a new structure for how to reward the community for their original NEAR meme content using our newly designed website and search engine. We will approve and reward 30 of the best quality memes to remain on the site. (Official announcement to come)
Partnered with @naveen_in NEAR Meme Daily on a Reddit AMA on r/nearprotocol, the AMA is still live currently and we will be answering select questions from the comments with memes. This event will most likely end by the end of the week so those who we answer can be rewarded!
Increased engagement on our Facebook page substantially since October, with Trader posting once a day during the week and sharing posts in other groups (see stats below)
Hosted a meme contest centered on the theme of Sharding on NEAR and partnered with NEAR Misfits to give NFTs as rewards along with a NEAR prize
- Created Swine DAO, with 5 representatives from the guild to sit on the DAO council and vote on funding and guild decisions going forward. We are moving towards a more decentralized structure and very excited about it!
Account Reach & Stats
Content - We revised our content schedule structure so that the content load is shared more equally between a few of us, and the posting is split between myself and @aklassen. This way I can focus more on helping the initiatives within the guild grow and have more time to support their projects. Swine Guild Content Schedule - Google Docs
Language Initiatives page on website - a landing page to find more info on each of the initiatives within the guild, with their missions and contact information for other projects to get in contact with them. We want to gain some visibility from a diverse range of community members, both new and established.
SWINE Token - Swine Guild RU approached me with the idea to create a $SWINE Token and create a $SWINE - $NEAR liquidity pool on Ref. We will use SWINE as payout for the meme contest rewards, and the winners will use the liquidity pool to swap their tokens for NEAR. In this way, we have our own individualized token to promote our guild, but we also develop a way to teach more of the community how to use NEAR projects like Ref.
Community Meme Rewards - as explained above, we will reward 30 memes a month that get submitted as uploads to our new website.
Reddit Strategy - we attempted this month and weren’t able to imitate the strategy of the Reddit team with just one team member posting, we will have to revise this plan to get that operation running and have more team members interacting on posts so they will not get flagged or banned (Reddit has a strict no-marketing policy)
Facebook ads - another thing we wanted to try this month to bring people to our page, but our main admin had issues with the payments for the ads via Facebook. I will be stepping in to assist this month with that issue and we are hoping to run two ads, one being the meme contest we put on.
Roadmaps for the next 3 months:
Swine Guild (English)- 3 Month Roadmap
Swine Initiatives - 3 Month Road Maps:
SwineGuildITA - 3 Month Roadmap
SwineGuildRU - 3 Month Roadmap
Near Dominicana - 3 Month Roadmap
Near Venezuela - 3 Month Roadmap
Tamil_Nearprotocol - 3 Month Roadmap
Translation to Spanish/Swine Guild - 3 Month Roadmap
Language Initiative November Reports & Funding Request
(Total funding request in USD and conversion to NEAR is at the bottom of this post)
Below are the individual reports of each of the initiatives/partnerships under the Swine Guild umbrella, their requests for funding, and lastly, the total guild funding request for November:
Funding Request - $2600 USD (2 members)
Tamil_Nearprotocol- Report for November
Funding Request - $600 USD (1 member)
Andrew Mamus - Report for November @andrewmamus
Funding Request - $5000 USD
Funding Request - $3750 USD (3 members)
Near Dominicana- Report for November @Portes
Funding Request - $1600 USD (1 member)
Near Venezuela - Reporte for November @yehosua.near
Funding Request - $1600 USD (1 member)
Ayerton’s Translation to Spanish - Report For November @aklassen
Funding Request - $800 USD
Coyote - Administrative duties, researching for updates/news/topics/projects on NEAR, creating marketing strategies, creating 25% of the English Swine Guild meme content, critiquing and approving all content that comes out of the guild, reaching out to NEAR Core, NEAR Guilds, and NEAR Projects monthly for marketing requests, application creator and hiring manager for new and developing translation/language channels, hosting/judging contests, creating promo graphics, running the Twitter account, interacting and engaging with the community, partnering with other NEAR initiatives, and moderating discord and telegram - $2600 USD
Victor - making 5-7 memes a week, helping with contest promotion, sole admin of Facebook group, Facebook page operation and outreach - $1200 USD
Raul - making 5 memes a week, assisting in finding content for content schedule - $700 USD
Total Funding in USD - $16,300
Total Funding Converted to NEAR - 1,990 NEAR
Thank you all for your continued support and encouragement! We are nothing without our fellow community members, who we are extremely honored to work alongside in this fascinating Ecosystem. If you have any ideas for meme collaborations or need any meme content for your marketing needs, don’t hesitate to reach out to me on TG, hop into our Discord channel, or visit our website, swineguild.com.