[Report] NEKO Morning Show October

Marketing DAO Marketing DAO
, , ,
1

Report Neko Morning Show (October)

Introduction:
The NEKO Morning Show has been successfully running since its inception on TikTok. We have grown significantly and are now streaming across 7 different platforms. In addition we are adding NEAR Socials as well for this month (experimental).
This report presents a summary of the funding we received for the month of October, with the show airing twice a week.

Objective:

The primary goal of the NEKO Morning Show is to onboard new users to the NEAR Protocol and educate both new and existing users about NEAR and dApps. This is achieved through a live show streamed on multiple platforms simultaneously, ensuring a global reach to both web2 and web3 audiences worldwide.

The show’s interactive format, with face-to-face interactions and live video feedback, has built trust between the hosts and our audience, resulting in a more engaging and enjoyable experience compared to a standard Twitter space.

Furthermore, our outreach efforts have paid off, and we are proud to be recognized as one of the top podcast shows within the NEAR Protocol community.

In October, our focus was on aligning the show’s objectives with (KPIs) provided by the HOM & COA

  • Educating about NDC Throughout the show we focused on providing comprehensive information and explanations of the various roles within the organization.

  • Educating about NEAR BOS offering comprehensive information and real-time live demonstrations. We also had Chloethedev from MarmaJ as a guest on the show. She explained BOS, and answered questions about it, including the challenges and ease of building on NEAR BOS, demonstrated how viewers can interact with the BOS and we played live games available on BOS built by the MarmaJ team.

  • We hosted notable names from the NEAR Ecosystem, such as AVB & Chloethedev, in a great episode that provided a wealth of information about NEAR Dapps, NDC, and NDC houses as well as NEAR BOS.

Additionally, we created live tasks during AVB episode for NAMESKEY, providing a form of competition for users who purchase or interact with NAMESKEY, from this episode we manage to lock in as well the highest sell on namesky Dapp for the DEVHUB domain wallet.Talk about massive usage of dApps! We sold a domain at 10x the previous recorded volume of the entire NameSky App (prev, ~154 $NEAR)

  • https://namesky.app/

  • Staking rewards for NEKO Tokens, along with rewards for various tokens from Dapps on the NEAR Protocol, were offered as part of interactive tasks and engagements. These incentives were created to motivate users to engage with Dapps within the NEAR ecosystem and empower content creators, all within the framework of our NEKOMorningShow interactive tasks.

  • ShardDog claims were provided for NEKO Morning Show episodes. Furthermore, we offered comprehensive explanations about dApps and staking within the NEAR ecosystem, with a special focus on projects like Metapool, Octopus Network, and Jumpdefi, along with their staking features. To facilitate hands-on experience, we distributed some of the platform’s tokens, enabling users to stake them and discover the seamless, fast, and easy staking process on the NEAR blockchain. We conducted live demonstrations with screen sharing to illustrate how to interact with these dApps and others within the NEAR ecosystem.
    These efforts proved highly beneficial for both new and existing users, providing them with insights into various dApps within the NEAR ecosystem and teaching them how to stake tokens and earn yields.

Results and Impact:

The most impressive thing about the Neko Morning Show is the KPI’s which are listed in the following section. Our numbers absolutely blow any competitor out of the water. So as to not bore you, we won’t start with them BUT we strongly urge that you take a look at them before evaluation.

Throughout the NEKOMorningShow Season 3, our main focus centered on educating viewers about the Blockchain Operating System (BOS) and the NDC, shed more light on other dApps as well as increase actual transactions on the dApps, and NEAR Ecosystem and help onboard more users to NEAR Protocol.

We witnessed a notable surge in both active users and transaction volumes, alongside significant improvements in on-chain onboarding, on-chain engagement, and on-chain participation within ecosystem dApps.

Our commitment to educating viewers and the community about the Near Protocol, update, news NDC & BOS played a pivotal role in achieving these results. Furthermore, we had the privilege of hosting esteemed people from the NEAR ecosystem, such as Chloethedev & AVB

How did we determine this achievement and impact?

The NEKO Morning Show offers wide range of benefits that helped us achieve our results & impacts Such as:

  • Screen sharing and live demonstrations of the dApps and websites we discussed, we were able to offer real-time tutorials to new users on how to interact with these applications, access the websites, and also understand the voting process.

  • QR codes and links were provided for all the sites and dApps featured in each episode of the show, allowing both live viewers and past viewers to access these dApps quickly, safely, and with ease

  • Consistently updated tickers and captions for each episode of the show serve as effective reminders for viewers regarding important news, the BOS, and the NDC election dates. This consistent highlighting during each episode of the show helps both new and existing viewers stay updated on the latest developments within the NEAR Ecosystem, enabling them to catch up quickly.

  • Multi Stream platform ( TikTok, YouTube, Twitter, Twitch, Kick and our new platforms Spotify and spotify podcast as well as FaceBook).

  • Infographic and Tweets highlighting the show and guests.

  • Short form videos on Twitter & TikTok As well TLDR of the show on Spotify and Spotify podcast.

Full podcast record available on Twitter, YouTube for anyone who missed the live season and want to watch the full podcast.

Interactive tasks and events

  • Live meme contests during the show. These memes were then shared on Twitter with relevant hashtags and tags to showcase dApps, NDC, Near BOS, as well as the guest and projects.

  • Infographic Short tweets contest showcasing NEAR Projects, NDC, BOS, NEKO & other dapps within NEAR Protocol.

  • Tweet raids / Follow contest for NEAR Projects, NFT Collections, NEAR news/content twitters.

  • Reward as NFT from other NEAR NFTs collection, supporting the Project and the Blockchain in a fun and engaging way, helping to onboard more users to other NEAR Project.

  • ShardDogs Claims.

At the end of the season we distributed 9 NEAR Thinker Union and sweeped 6 Freaky Felines, as well other NFT Collection from El-cafe Cartel, and murder mystery collective to be distributed to our viewers who were involved with the interactive task and

event during all the NEKOMorningShow episodes as rewards, in this way we help to support the Project and the NEAR BlockChain.

For our last proposal (september), we held we h8 NEKO Morning Shows which had a total of (5,272 views) with an average of (659 views), and a total of
(54,873 Impressions) with an average of (6,859 Impressions per show) across multiple streaming platforms.

For the most recent proposal (October), we held we held 8 NEKO Morning Shows which had a total of (7,740 views) with an average of (967.5 views), and a total of
(120,252 Impressions) with an average of ( 15,031 Impressions per show) across multiple streaming platforms.

Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better):

  • October funding: 3,000 USDC
    October viewership total was: (7,740) with an average of (967.5 views)
    For 8 shows.

ACC according to the NEKOMorningShow views are = $0.39 Per View!

  • October funding: 3,000 USDC

October Impressions are (120,250) with an average of ( 15,031Impression)
for 8 shows.

ACC according to the NEKOMorningShow Impressions are = $0.025 Per Impression!

TikTok:

10/05/23: (495 Viewers) & (410 Unique viewer)

10/10/23: (358 Viewers) & (325 Unique viewer)

10/12/23: (434 Viewers) & (391 Unique viewer)

10/17/23: (391 Viewers) & (352 Unique viewer)

10/19/23: (472 Viewers) & (405 Unique viewer)

10/24/23: (479 Viewers) & (418 Unique viewer)

10/26/23: (348 Viewers) & (318 Unique viewer)

10/31/23: (427 Viewers) & (376 Unique viewer)

Based on the data provided, we held 8 NEKOMorningShow with one missing data
(Ep 1) which had a total of (3,404 views) with an average of (426 views per show) and a total of (2,995 Unique viewers) with an average of (374 Unique viewers per show) on TikTok Only for the NEKOMorningShow held during the month of October.

Unfortunately, with TikTok restrictions on Crypto Videos, NEKO TikTok account has been permanently banned.
However, this setback didn’t deter us; we continued to stream on TikTok by utilizing Nono TikTok, with a great 8,725 followers.

Below is the growth of Nono TikTok channel for the month of October.

Base on the data Provided the Nono TikTok channel for the month of september had:

  • 26,000 On video views (+18,000 Or 221.1% more than September)
  • 676 profile visit (+429 Or 173.7 % more than September)
  • 94 Comments ( +57 Or 154.1 % more than September)
  • 618 likes , ( +463 Or 298.7 % more than September)

YouTube:

10/05/23: NEKO Morning Show: SZN 3 Ep.1 #BOS #NEAR
(37) & (1,179Impressions)

10/10/23: NEKO Morning Show: Pulse of NEAR

(18) & (902 Impressions)

10/12/23: NEKO Morning Show: Pulse of NEAR With AVB

(40) & (1,615 Impressions)

10/17/23:NMS w/Chloe from Marmaj
(23) & (1,362 Impressions)

10/19/23: Alpha Hunting on NEAR

(30) & (399 Impressions)

10/24/23: Explore the World of NEAR & BOS

(25) & (487 Impressions)

10/26/23: NEAR Ecosystem Highlights
(42) & (1,678 Impressions)

10/31/23: NEAR Ecosystem Highlights #2
(39) & (363 Impressions)

Based on the data provided, we held 8 NEKOMorningShow which had a total of
(254 views) with an average of (32 views per show) and a total of
(7,985 Impressions ) with an average of (998 Impressions per show) on YouTube only for the NEKOMorningShow held during the month of October.

Below is the growth of our YouTube channel for the month of October, Base on the data Provided from the NEKO YouTube channel:

  • 10.7k Total views
  • 16.5k Total Impression with 512 views from impressions.
  • 87.9k Watch time (Hours)
  • +2 Subscribers.


Returning viewers:

  • Shorts 55 viewers returned.
  • Live stream 31 viewers returned.
  • Videos 15 viewers returned.

Twitter:

10/05/23: NEKO Morning Show: SZN 3 Ep.1 #BOS #NEAR
(164 views) & (794 Impressions)

10/10/23: NEKO Morning Show: Pulse of NEAR
(427 views) & (1,484 Impressions)

10/12/23: NEKO Morning Show: Pulse of NEAR With AVB

(771 views) & (3,541 Impressions)

10/17/23: NMS w/Chloe from MarmaJ

(424 views) & (1,722 Impressions)

10/19/23: Alpha Hunting on NEAR

(190 views) & (659 Impressions)

10/24/23: Explore the World of NEAR & BOS
(1,332 views) & (5,980 Impressions)

10/26/23: NEAR Ecosystem Highlights
(542 views) & (2,316 Impressions)

10/31/23: NEAR Ecosystem Highlights #2

(201 views) & (861 Impressions)

Based on the data provided, we held 8 NEKOMorningShow which had a total of
(4,031 views) with an average of (506 views per show) and a total of
(17,357 Impressions) with an average of (2,169 Impressions per show) on Twitter Only for the NEKOMorningShow held during the month of October.

Below is the growth of our Twitter channel for the month of October:

Base on the data Provided the NEKO Twitter channel for the month of October had:

  • 101.4k impressions ForOctober, a significant increase from the 48k total impressions we had in September.

  • 2.8k likes, averaging 90 likes per day For October, a significant increase from the 1.6k likes with an average of 56 likes per day we had in September.

  • 1.8k retweets, averaging 56 retweets per day For October, compared to 647 retweets in September with an average of 23 retweets per day.

  • 1.2k replies, averaging 39 replies per day For October, a significant increase from 598 replies in September, with an average of 21 replies per day.

  • 372 link clicks, averaging 12 clicks per day For October, a significant increase from 188 link clicks in September, with an average of 7 clicks per day.

  • 9.6% engagement rate For October, while in September, the engagement rate was 8.2%.

Twitch:

Twitch is gradually improving, although it still lags behind other platforms. This month, we successfully increased our average viewers to 2.7 per stream with 22 unique viewers and 9 unique chatters and 104 Followers.

We recognize the potential of Twitch as a key platform for our outreach efforts, aligning with our objective of reaching a global audience. While Twitch is traditionally associated with gaming and in-real-life streams, it also presents a promising avenue for promoting web3 games on the NEAR Protocol, both now and in the future. We are actively preparing for this.

Kick:

Kick remains our least established platform and is currently our lowest priority in terms of engagement and views. Nevertheless, it serves a similar purpose to Twitch and holds the potential to reach a wider gaming audience once gaming activities start growing on NEAR. We recognize the opportunities that Kick presents and are dedicated to unlocking its full potential. At present, we have 30 followers on Kick.

FaceBook:

We are excited to announce our soft experimental expansion onto Facebook, which is one of our newly added streaming platforms. This aligns with our ongoing mission to reach as many social media platforms as possible to promote Web3 and the NEAR Protocol specifically.

Below is the growth of our FaceBook channel for the month of October, Base on the data Provided from the NEKO FaceBook channel:

  • 64 Post-reach(organic)

  • 381 Post-Engagement.

  • 354 Interactions.

  • 9 followers.

  • 2 Links clicked.

  • 110 Reaction.

  • 265 comments.

Spotify:

We’re thrilled to announce that we’re now officially live on Spotify and Spotify Podcast. This platform, which we experimented with last season, is now up and running with significant growth in October.

Spotify serves as a TLDR version of the NEKOMorningShow. Each episode is carefully cut and edited to feature only the most useful information and news that NEKOMorningShow has to offer. It’s an excellent option for people who don’t have the time to watch the 1.5 to 2-hour pre-recorded podcast or couldn’t attend the live podcast. Spotify also provides voice-only podcasts, making it a great choice for individuals who are busy, traveling, or working out. They can simply plug in their earphones and stay updated with all the latest news on Web3 and the NEAR Protocol.

The TLDR format consists of videos or voice clips taken directly from the podcast. Each episode includes a range of 5-7 of these clips, each ranging from 1 to 4 minutes in length.

Below is the growth of our Spotify and Spotify podcast channel for the month of October, Base on the data Provided from the NEKO Spotify channel:

  • 53 TLDR Audio/Video edited and posted on the NEKOMorningShow Spotify for S3 only.
  • 51 All time plates.
  • 4,770 impressions.
  • 14 Followers.

Please take notes:

  • Twitch and Kick are currently our weakest-performing platforms. While these two platforms are primarily used for gaming and in-real-life streams, it doesn’t mean they won’t serve their purpose. We are committed to expanding our reach globally and being prepared for audiences around the world. As the gaming ecosystem grows on NEAR, Twitch and Kick will become our main channels for onboarding more users into web3 gaming built on NEAR.

  • Facebook was introduced during the 2nd episode of NEKOMorningShow Season 3, and we streamed on that platform for just 7 episodes.

  • We only consider three out of our seven platforms, specifically Twitter, TikTok, and YouTube, when calculating our KPIs for views only for the NEKOMorningShow. The significant growth in our view count for the NEKOMorningShow consistently originates from these same platforms for every proposal and report.

  • For impressions, we calculate them from Facebook, Twitter, TikTok, YouTube, and Spotify, while excluding Twitch and Kick.

  • Impressions are derived solely from the Morning Show podcast link. We engaged our viewers through interactive tasks, leading them to create tweets, NDC, NEAR Protocol-related topics, memes, and more. We utilized hashtags like #NEKOMorningShow #NEARISNOW #NEARISBOS ndc, resulting in numerous engaging tweets and impressions.

Conclusion:

  • Our NEKO Twitter account has experienced significant growth, exceeding 100%, making it the primary and fastest-growing account in the month of October, as indicated by the statistics.
    We’ve achieved an incredible milestone with several of our NEKOMorningShow episodes, one of which has garnered over 1,336 views and 6,000 impressions (and counting), along with 310 retweets, 217 likes, and more than 137 comments!

  • The NEKOMorningShow has proven to be highly effective and essential for NEAR news and seamless onboarding. Our innovative approach to hosting the podcast has been remarkably successful, as evidenced by the KPIs we have achieved thus far.

  • Running the show on multiple platforms Twitch, kick, Twitter YouTube,Tiktok, FaceBook, spotify and spotify podcast with future plan NEKOMorningShow prove to be a force to recognize as our main goals always to reach wide audience on web3/web2 across all platform to educate and onboard more people to the NEAR Protocol

  • The funding we received has empowered us to produce high-quality podcasts, develop interactive tasks, upgrade our setup, and elevate the overall content quality delivered by both hosts. Not all of the funding we receive is allocated to host compensation; our primary goal is consistently to enhance and improve our setup and podcast quality. These improvements will be evident in our upcoming podcasts as we continue to scale up and enhance our production.

  • Based on the KPIs outlined in the report and our innovative approach to the show, we can confidently say that we have achieved the MDAO KPIs for the month of September. Our use of interactive tasks, high-profile guests, and the tools at our disposal have enabled us to effectively manage and attain these objectives.

Moving ahead, our dedication to delivering valuable content, engaging with our audience, and expanding our reach remains resolute. Exciting opportunities await us on the horizon, and we eagerly anticipate accomplishing even more significant milestones in the time to come.

Looking forward, we plan to approach the Marketing DAO to request additional funding for another month. This will enable us to sustain the momentum of our platform, pursue our essential mission of educating newcomers, existing users, and onboarding more individuals to the NEAR Protocol, and further enhance our Podcast.

We extend our heartfelt gratitude to the Marketing DAO for their invaluable support, and we are steadfast in our commitment to advancing our mission of delivering valuable content to our viewers. Our aim is to uphold our standing as the premier podcast show within the NEAR Protocol community.

3 Likes