Summary:
Approved project: [Approved] Liberation Wellness DAO Content / Social Media Management
- Liberation Wellness DAO’s goal with was to seek out knowledgeable social media marketers and strategists to most effectively present ourselves and offerings in Web3 and the NEAR ecosystem. our goal was to:
- Hire a trustable and knowledgeable marketing team that is familiar with the NEAR ecosystem, crypto and web3 technologies, and social media and content management.
- Create and deploy an engaging organic social media campaign to generate interest around Liberation Wellness DAO, our projects being built in the NEAR Ecosystem, and our current offerings.
- Create a clear connection for audiences to understand why Liberation Wellness DAO has entered the web3 space through the NEAR ecosystem
- Guide audiences towards our already available fitness, nutrition, and wellness offerings.
-
Our Metrics for measuring success:
- Clear and effective social media marketing campaign roadmap developed with clear timeline.
- Growth across social media platforms. Growth is measured by:
- Increase in reach
- increase in engagement
- increase in followers
- increase in direct outreach from audience
- Bonus metric: increase in organic client accusation
Results and Steps Forward
Firstly, it’s important to note that the value drop of Near in June effected our working capital significantly. We lost roughly 40% of the value of the funding before we were able to use it.
Regardless, we made do, and Liberation Wellness DAO is happy to report our success in this project.
Road Map Creation and Deployment of Organic Social Media Growth & Marketing Campaign
-
Liberation Wellness DAOs new major social media strategy shift focuses on allowing the individual members to lead the public image and lead viewers on social media to the DAO organically rather than presenting as an organization foremost. Second is deploying technologies on Near to create engagement. i.e. this translates to
- Members creating content that engages and connects with their audience first and foremost rather than “teaching” type content. The goal is to be more authentic and reach a larger audience as people, rather than continuously center the DAO.
- LWDAO hosting events and contests in which Near is centered and utilized. For instance, wellness consistency challenges in which the winners win Near or events in which an NFT proof of attendance is given.
In Action
-
In June LWDAO intended to host a Movie and NFT Night and Near onbaording event in our physical space in Oakland, CA Unfortunately, 2/3 of the team came down with covid and were unable to host.
-
Regardless, interest was high and the social media engagement was 94% higher than recent postings for Liberation Wellness DAO, showing that our local community is highly interested. This event is being rescheduled. Event Flyer
- This increase in engagement was seen across the board for LWDAOs main social media channel, Instagram. in 30 days LWDAO reached 4,200% more people than the 30 days.
- On our personal professional channels which serve to direct traffic to LWDAO, engagement has increased even higher. Below are the metrics for @Playfulstrength, with an increase of 19,343% in reach
- @Ra.titan increased reach by 159,259%
By these metrics alone we call this project a massive success. While the LWDAO social media channels have been posting less often, it has had more reach and engagement than previously because of our new approach.
Nutrition Guide and Recipe Book Marketing Play
- Our second major success is in the development of a marketing, deployment, and launch strategy four our new Nutrition guide and Recipe E-book, which will be released as an NFT project on Near. While we have a solid road map for this project, the funding from this month was not able to cover any additional development of the project marketing.
CRM deployment
- LWDAO has employed the services of Kartra as a CRM.