Hello NEAR family. 
At the end of March, the DAO Open Web Academy team made a proposal to execute a marketing plan on top of the NEAR Protocol. The Open Web Academy community has been fully involved in discussing and building on the NEAR blockchain. Next we leave the results obtained on said proposal.
Before thinking about going to the report, it is important for us to mention that the challenges of communicating content about blockchain and promoting the use of decentralized technology is a challenge, for which we thank the entire NEAR community that has provided us with feedback to continue growth to NEAR in LATAM.
Content of proposal.
- 2 Episodes about Constructores de la Web 3 - NEAR Interview series with builders from Latam.
- 2 NEAR AMA’s on Telegram w/Giveaways
- 2 articles about Projects on NEAR being builded on Latam
- 3 Lives “Construyendo la Web 3” Live building session on NEAR w NEAR Certified Developers
- 10 short content on Youtube.
Content created
See the table of contents created and their respective analytics of each content in the following document
Views pero content created
Scope achieved
Since we began the creation of specific content for this proposal, we have had a reach of 57K impressions, Annex you can find a table where the reach, interaction and interaction rate of each tweet related to this proposal is specified
Important notes
.- For the short content, the initial approach was to publish only shorts on YouTube, however, the format of the content allowed us to make the same content on other channels such as Tiktok, Reels on Instagram and YouTube shorts.
.- With the arrival of the Blockchain Operating System, we opted to have specific content that addressed this new technology promoted by NEAR
.- On this occasion, only 1 AMA session was done since we have not found new Hispanic projects that are carried out on NEAR. We hope the content created serves as an inspiration for new builders.
.- During the AMA sessions that were generated in Telegram of the Open Web Academy, the giveway was held where prizes were distributed with the people who collaborated in solving doubts about the NEAR ecosystem. The distributed prize transactions can be tracked on the dashboard. astrodao
We are open to any comments that the DAO Marketing team can provide, we are committed to continue communicating about the NEAR Protocol without compromises and to continue improving the quality of the content with the aim of continuing to impact the Spanish-speaking public. Thank you for the trust placed.
See you later 