Hello friends, quick report in the last grant to generate content for the Alpha Leaks with AVB YouTube channel
Link to original proposal
Several things to highlight -
- Timing: things have been very busy, which lead to the pace of production to be a lot slower than I was aiming for. As common sense would suggest, rather than submitting monthly proposals with partial or unsatisfactory work, I’ve waited until the work agreed upon on the initial grant has been completed (even if it took a couple of months longer than expected).
- Market Conditions: there has been a meaningful drop in engagement across most social media managers. This is a trend that I’ve discussed with fellow content makers. At first, it was concerning and demotivating. Over time we got used to the new reality and actually embrace the challenge to rise up to the occasion and create the awareness and hype to get us out of bear market.
Content
Original grant for ten videos:
- Introducing Aurora+: Free Transactions, Staking, Airdrop, Rewards and MORE (NEAR PROTOCOL) - YouTube
- Introducing Aurora+ Part 2: Step-by-step Demo (NEAR Protocol) - YouTube
- Introducing Spin Finance: DeFi Derivatives Infrastructure on NEAR Protocol - YouTube
- DeFi Debrief May 2022 Part 1- NEAR Protocol - YouTube
- BRRR Token Unlocked! xBRRR Staking, Boosted Rewards, Farms & more! - YouTube
- Is USN really stable!? Deep Dive into the Stabilisation Mechanism of NEAR Narive USD Stable - YouTube
- NEAR NFT Madness! Paras Card4Card June 2022 (NEAR Protocol) - YouTube
- PembRock Finance - Ultimate Guide to Leveraged Yield Farming on NEAR Protocol - YouTube
- Beginner's Guide to Stake Wars: Episode 3 (NEAR Protocol) - YouTube
- Defi on NEAR Panel @ NEAR Lounge, Seoul 2022 - YouTube
- Perpetuals Tradings on Aurora: Ultimate Guide to NEX (NEAR Protocol Defi) - YouTube
- Stader Labs NearX Exploit - what happened and how to recover losses? (NEAR Protocol) - YouTube
Notes: I am counting Aurora Plus Part 1 + Part 1 and just one video, not counting the Livestreams as part of content produced.
Metrics + Impact
- The channel has continued to grow, almost reachingg 1.5k subscribers and 3000 viewing hours.
- While the views per video may not be super impressive at first, I look to several key indicator around engagement and impact as validation such as:
- Likes and comments ratio to views; people’s reaction to the content being shared online, being referenced or recommended by third parties: recent example: (NEAR Bytes from Official NEAR Account
- Another key metric is the team using the video as part of their marketing campaign - moderators sharing on their groups, pinning the message w video, sharing on official twitter account, etc. Recent example: NEX
- A special metric is the feedback and direct messages I get from other members of the community. Really nice to hear from people that have derived value from videos; this ranges from newbies to ecosystem to BDs at projects wanting to re-purpose content for twitter threads, etc.
- Final key metric is the request to create content both from projects and from members of the community wanting me to deep dive into a project or topic. While time may be scarce, this keeps me going.
All of the metrics above are doing really well, with the Alpha Leaks w AVB positioning itself as a go to place in the NEAR Ecosystem. I believe the channel is primed for growth, specially as we enter ‘bull’ markets, as video content is ideal for rapid onboarding for a lot of people.
Content Request
Moving forward I’ve created this Airtable Form where anyone can request, and are encouraged to request, content for the channel.
Let me know if you have any questions
) as the “NEAR Youtuber” in a similar way to what Cryptocito is for Cosmos, Danku_r for Terra, or WhaleFriend and Metaverse Explorer are for Solana.