[Approved] December 2022 Funding for Marketing to create content and introduce new users to the NEAR ecosystem

[AaronAbyss]

Hey NEAR Community. I would love to introduce a new proposal to help spread the word and market NEAR Protocol and the ecosystem. I have been in the NEAR Protocol Community for a little while now as I am the Social Media Manager for Jump DeFi and NEKO. I have also been a content creator for NEKO aswell.

My Project Name: Crypto News At Night

Financing Plan: Monthly

Resources to be used for promotion:

Tiktok: AaronBremser Link: TikTok - Make Your Day
Youtube: AaronBremser Link: https://www.youtube.com/channel/UCFybxKKR-i9JbZ1hnLnutng

Tiktok Account - 78,700+ Followers
Youtube Channel - 1,710+ Subscribers

Crypto News At Night: This would be a series where I would cover everything in the Crypto ecosystem, while highlighting news/doing education about NEAR every episode. By talking about the broader crypto ecosystem along with NEAR, it will bring in more users to the NEAR ecosystem that have never heard about NEAR before. This project would bring lots of attention to NEAR and help NEAR Protocol become a more common name to hear in the Crypto ecosystem.

Objective: To bring new exposure to NEAR and to introduce people to NEAR who have never heard of it before

Show Structure for 1 Month:

10 High Quality Tiktoks that would be reposted on Youtube Shorts

(Tiktoks can be up to 3 minutes long so the videos can be action packed with lots of education and news)

Also It does require a substantial amount of effort to produce a quality Tiktok despite the videos being shorter than the traditional Youtube videos. I would be using a high quality camera and editing the videos in an editor to make these videos as high quality as possible

4000 USD

Content → Video → News → $1000 USD / Video Views, Video Likes, Video Shares
Content → Video → Educational → $1000 USD / Video Views, Video Likes, Video Shares
Social Media → Promotion → Tiktok → $2000 USD

Analytics would be reported at the end of the month

I would also be looking to do this show again after the first month

Wallet ID: aaronabyss.near
Amount: 4000 USD

Tiktok Stats down below for the past 28 days

Astro DAO Proposal Link

https://app.astrodao.com/dao/marketing.sputnik-dao.near/proposals/marketing.sputnik-dao.near-574

[Dacha]

Hello, @AaronAbyss could you please split the total budget for each category?

For example

Content → Writing → guide > $400 / KPIs, goals, metrics
Social media → Twitter → $400 / KPIs, goals, metrics/
Etc.

And exclude not supported categories.

Thank you!

[AaronAbyss]

Hey @Dacha Dacha I just updated my proposal, go take a look

[johanga]

hi! nice work you’re doing!
would like to ask - what are the topics for these short videos that you have in mind?

@AaronAbyss

10 High Quality Tiktoks that would be reposted on Youtube Shorts

thanks!

[AaronAbyss]

For most of the videos I would be covering current events in crypto, than have a portion of the video for NEAR news/education. This way the video will get maximum viewership and it will draw in people too NEAR who have never heard of NEAR before. I also plan on doing some in depth educational videos too about NEAR to further help the viewers understanding why NEAR is supreme

[johanga]

hope, you’re aware that NEAR is supreme because of Aurora

Video

This text will be hidden

will be grateful for including Aurora as a part of Near ecosystem in your series.
feel free to reach us in Aurora Community core chat and our news on Aurora Community stream channel

[AaronAbyss]

Hey I joined the Aurora community core telegram. My telegram is @Aaronbremser If you could hit me up there I would love to talk

[cryptocredit]

Hi @AaronAbyss thanks for your proposal and your understanding during the pause in funding.

The DAO is now actively working to clear the backlog of proposals.

I see that you have adjusted your proposal, but before i can support it would be useful if you could complete this form .

To assist you please take a look at the new Marketing DAO proposal funding guidelines .

[AaronAbyss]

hey @cryptocredit I just filled out the form! Thanks for reaching out!

[Dacha]

Hey @AaronAbyss . Thanks for your proposal. Could you please update it for December?

[AaronAbyss]

Yup, I have just updated the proposal for December

[Klint]

Hi @AaronAbyss

Thanks for the proposal. I’ve checked out some of your content- great stuff and good energy.

Just so I understand it:
You’re planning on producing 10 short TikTok videos that will be republished on youtube, is that correct? Or is there a longer-detailed version behind each short that is uploaded to youtube?

Can you elaborate on the types of videos you want to create?

Can you please list the work deliverables associated with:
Social Media → Promotion → Tiktok → $2000 USD

• What type of promotion?
• What format?
• How do you intend on promoting per video?

[AaronAbyss]

Hey @Klint A Tiktok can go up to 3 minutes long - and Yes I would repost the Tiktoks on Youtube because Youtube Shorts is getting pushed much harder than regular Youtube Videos - The goal of this project is to maximize exposure so I feel that doing “short” form videos will get the most attention

Deliverables: The 10 tiktoks that would feature a segment about NEAR. The videos wont be purely about NEAR because to be quite frank, it would pull way less views and we are trying to get people who have never heard of NEAR to watch the video and to maximize NEAR’s exposure!

What type of promotion: Educational, News, Anything Relevant Happening in NEAR
What format: Video
Promotion: I would simply post the videos and the videos would get traction organically. I did over 2 Million views in the past 28 days so I think I’ve proven that I can get views organically

[satojandro]

Thanks for your proposal and patience,

I am willing to support this proposal as;

• You have an established, large audience and a track record of creating crypto content.
• TikTok in particular is an area where we have been traditionally lacking. I am excited not only to increase the NEAR presence there but even ideally to have you collaborate w other content creators on NEAR to assist them expand there.

A few things to take into account:

• I am trusting your judgment and ability to take general crypto knowledge news and insert material about NEAR. Aim for maximum impact (what makes NEAR truly unique, etc.)

Looking forward to seeing results. Remember to log in a Report here on forum when campaign is over

@AaronAbyss

4000 USD
Content → Video → News → $1000 USD / Video Views, Video Likes, Video Shares
Content → Video → Educational → $1000 USD / Video Views, Video Likes, Video Shares
Social Media → Promotion → Tiktok → $2000 USD

To be clear, total cost per video would be $400?

[AaronAbyss]

@satojandro Yes total cost per video would be $400

And I look forward to expanding the NEAR Ecosystem further through Content Creation

[so608]

Hey @AaronAbyss – thanks for the proposal. I’ve read through and reviewed your submission, content and forum feedback.

I agree with you that incorporating a NEAR segment into your content is a good avenue for drawing in entirely new audiences to the ecosystem. I would encourage you to have a CTA built in that allows you to track engagement in some practical way so that we can review with the bigger pictures NEAR Foundation KPIs in mind after a month of funding. That’s going to be really important for us to be able to show in order to allocate ongoing funding.

That said, in its current format, I can support this.

You need one more council member’s support to have this approved.

[cryptocredit]

Also happy to support. Moving to Approved

[AaronAbyss]

Yup will be looking very close at stats

and Thanks

[Dacha]

You can now

1)Proceed to Poll on AstroDAO.
2)Once the poll is approved, you need to submit THIS form Ironclad.

How to create a poll? Here is instruction.

[AaronAbyss]

Hey @Dacha I proposed a poll here:

https://app.astrodao.com/dao/marketing.sputnik-dao.near/proposals/marketing.sputnik-dao.near-574

But I also accidently submitted two other polls that I had formatted incorrectly so ignore those other polls

Sorry if this causes any confusion

And thank you for taking the time to read this message