Time: Oct 31 - Nov 7
Executive Summary/Key Insights
- MAD continued and continued to grow and reached almost 1500!
- NEARCon effect continued with average new account and average transaction both increased than pre-NEARCon level.
- Aurora has been getting a huge increase in terms of transactions and popping up as top 3 active contracts on NEAR.
Key Efforts Last weeks
Many of these are key contributing factors to the data changes last week
Nov 2
- Nifty Comedians launched NFTs on NEAR
- NEAR Awards MooPay with $50k grants
- NEAR on TokenTerminal
Nov 3
- Aurora integrates with Chainlink
Nov 4
- AMA with Jane Wang
- Youminters launch on NEAR
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Top Line Metrics
All about the MAD (Monthly Active Developer)
MAD Internal (based on CLI data in the last 30 days)
Monthly Active Developer continued the growth trend for the past 30 days and continued to grow at a faster rate than previous week and reaching almost 1500! This is most likely the continuation and effect of NEARCon.
Accounts and more
Daily Number of New Accounts
Average level of account creation had a slight increase after NEARCon and experienced some more increase, mostly from undefined source, therefore, hard to develop an understanding of the potential cause.
From the breakdown below, we can see the usual leaders like ref, skyward, learnnear.club and bridge. However, we also see new referral sources such as https://mars.bocachica.io/ and satori.art, this shows that our awareness funnel has expanded and more places are listing us and more projects are directing traffic to NEAR.
Transactions, Txs, Txs
Daily Number of Transactions
Daily transactions had another spike this past week on Nov 6. From the contracts breakdown, we can see that the spike was mostly contributed by Aurora, which just finished IDO and announced the integration with Chainlink and also conducted AMA. This shows that Aurora project is getting more and more usage and growing.
Important Contributing Metrics Dive
Daily New Developers
From CLI
There was a spike on Nov 2 for new developers, reaching almost 80, a result of all the exciting announcements that day, including Nifty Comedian NFT, Token Terminal listing and MooPay.
Weekly Active Developer Internal & Weekly Active Dev-deploy/Deploy
From CLI data in the last 30 days Weekly
Correlating to the increase in new developers on Nov 2, weekly active developer and dev-deploy/deploy also had slight increase on that day. Overall, it increased and remained at a new historical high level of 520 and 250. Similar to what we discussed the previous week, the ratio continued as before. This could be a new norm ration with this overall increase of weekly active developers.
Near.org Top of Funnel Traffic Snapshot
The traffic decreased by around 60% from the previous week’s huge spike, which is a very reasonable level of decrease.
However, several things worth noting are: Portugal increased by 0.7% this week in terms of country traffic breakdown, showing the NEARCon effect continued to spread in Portugal. In addition, learnnear.club traffic increased by over 100%. YouTube, which just posted NEARCon videos, also experienced a 200% increase in traffic, showing that NEARCon videos are successfully attracting people’s interest.
NEAR Price in the last 30 Days
NEAR price remained stable around $10.5 most of last week