Key Ecosystem Metrics and Analytics Weekly Update September 27

September 27

Time: September 19 - September 26

:chains: NEAR Explorer Stats

:bar_chart: NEAR Ecosystem Scoreboard

If you don’t have the access to the dashboard or reports, or have any questions would like to discuss, please feel free to contact Tiffany(tiffany@near.org)

Executive Summary/Key Insights

  • MAD continued to increase, getting closer and closer to 1000 devs.
  • Validator AMA and the introduction of simple shard and the sharded network roadmap was successful in both new developers to develop on NEAR.
  • Last week’s Twitter, telegram and linkdrop campaigns were successful in gaining traffic to near.org and increase account creation of NEAR network.

Key Efforts Last weeks

Many of these are key contributing factors to the data changes last week

Sep 19

  • NEAR NFT Week (13th-19th)

Sep 22

  • Max speaks at Bitcoin online conference

Sep 23

Sep 24

Sep 25

  • NEAR Blockchain Accelerator Demo Day

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Top Line Metrics

All about the MAD (Monthly Active Developer)

MAD Internal (based on CLI data in the last 30 days)

Monthly Active Developer continued to increase, getting closer and closer to 1000, similar to previous weeks and trends as an indicator of the engagement brought by the hackathon.

This data, combined with historical data of hackathons, shows that hackathon is the core way to attract and engage with more developers, moving developers from the awareness phase of the funnel to the activation phase of the funnel.

However, it is necessary to review the retention after certain period of time to see if these wave of developers stayed in the system and continued to develop, and eventually launched contracts on mainnet.

Accounts and more

Daily Number of New Accounts

Daily new accounts came down to the level around 5000 in the last week after the new coinop deployed and some procedures taken to prevent scams. However, this does not means all previous hypes of account creations are all from spams, the decrease last week also associates with the passing of market hype of NEAR token as a result of the decrease in NEAR price as well as the finishing of the hackathon.

From the breakdown below, we can see that the undefined source was still the largest for accounts arrived at wallet.near.org. However, we can see that telegram directed traffic increased hugely, surpassing goole traffic, showing some community activities in telegram is successfully bringing more participants in the ecosystem.

In addition, skyward and ref also continued to be the key account creation driver, showcasing the vibrant DeFi landscape in NEAR ecosystem.

Transactions, Txs, Txs

Daily Number of Transactions

Daily transactions last week was stable at an average level of 285k.

From the contracts breakdown, we can see that adtoken.near came up on the top in the list with its recent airdrop event. In addition, dotz.near also appeared on the list for the first time, it is a positive sign to see more and more contracts appear on the page.

Overall Ecosystem

  • Note: The percentages next to the numbers are the comparisons to pervious week(7 days ago), with green showing increase and red showing decrease.

Important Contributing Metrics Dive

Daily New Developers

From CLI

The new developers who tried out CLI for the first time increased on 23rd, most likely a result of the validator AMA and the introduction of the sharded network and roadmap. There is also another spike on 26th, which could require some more stats to analyze the potential reason for the spike.

Weekly Active Developer Internal & Weekly Active Dev-deploy/Deploy

From CLI data in the last 30 days Weekly

Weekly active developer and dev-deploy/deploy started to show decrease in trend with the hackathon ends. This is a faster indicator than MAD since this is a weekly metric, thus we can also use it to better predict the trend of our MAD that will also face a decrease in the near future also as a result of the ending of hackathon.

Near.org Top of Funnel Traffic Snapshot

The traffic increased by almost 20% with new users increase more than general traffic, showing more new users came onto near.org last week.

From the country breakdown, we can see that South Asia is contributes to most of the traffic to the site with Vietnam, India and Indonesia leading the way, however, we also see Turkey on the list with a 100% increase in traffic, showing the Turkish NEAR community is growing in a fast speed and the recent campaign, if any, is successful.

From the source breakdown, we can see that mintbase linkdrop event ranked the 3rd on the list, showing that the campaign was successful in attracting attention. In addition, twitter referral also increased by 181%, showing recent twitter campaign was successful in attracting traffic to near.org.

NEAR Price in the last 30 Days

NEAR price experienced some up and downs last week and is reacting in the same way as the market overall from the recent crypto news and regulations updates.

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