Time: August 15 - August 22
If you don’t have the access to the dashboard or reports, or have any questions would like to discuss, please feel free to contact Tiffany(tiffany@near.org)
What happened?
Monthly Active Developer — MAD
MAD Internal (based on CLI data in the last 30 days)
Monthly active developer increased last week to the level of 650, which was a combined effort of Open DeFi hackathon, upcoming hackathon, token price increase, and active dapps on NEAR.
Ecosystem Scoreboard
- Note: The percentages next to the numbers are the comparisons to pervious week(7 days ago), with green showing increase and red showing decrease.
Key Efforts Last weeks
Many of these are key contributing factors to the data changes last week
Aug 16
- The Panel Discussion on the Roadmap for Staking on NEAR
- NEARverse Portal Guild
Aug 17
- SushiSwap x Aurora x NEAR AMA
Aug 18
- Open DeFi Hackathon kick off
- First Official MetaBUIDL NFT giveaway
- NEAR Games Guild launched
Aug 19
- NEARcon is announced
- ARterra Labs announced seed round funding
Aug 20
- Paras Card4Card Event kick off
- Announcement of the launch of @arcadiansNFT and Op Arcade
I know this might not be the full list, so please feel free to add more amazing things here.
Top Line Metrics Dive
Daily New Developers
From CLI
Many new developers downloaded and used CLI for the first time on August 17, most likely the result of the Sushiswap AMA.
Weekly Active Developer Internal & Weekly Active Dev-deploy/Deploy
From CLI data in the last 30 days Weekly
Weekly active developer and weekly active dev-deploy/deploy both increased significantly last week, continuing the trend from previous week. This is most likely the result of Open DeFi hackathon and MetaBUIDL campaigns.
Daily Number of Transactions
300k Tx/Day milestone was reached last week!
From the breakdown, we can see that besides the usual leader nearcrowd here, skyward also showed up on the leaderboard. In addition, bridge related contracts were highly active last week, showing the increased amount of usage of bridge, which correlates to our token price increase last week as well.
Daily Number of New Accounts
Daily number of new accounts remained around the same level from the previous week after the coinop account creation method got put on hold from abuse.
From overall referrer source breakdown to wallet account creation landing page, we can see that google directed traffic decreased compared to previous week, however, traffic from skyward and learnnear.club hugely increased.
In addition, looking at the breakdown of referrer source to wallet account creation page on August 17-19, when the increase happened, we can see that learnnear.club was ranked the second in the amount of users it brought in. Shout out to @Sasha Baksht!
Near.org Top of Funnel Traffic Snapshot
near.org traffic increased by another 60% compared to previous week. Noticeably, new users increased by 80%, more than overall traffic increase, showing that a majority of visitors last week to near.org were new users who found out about NEAR for the first time.
From the country breakdown we can see that traffic from Asian, European countries and US contributed greatly.
From referrer source breakdown we can see that the majority of users landed on near.org from Google, which was a 78% increase compared to previous week, bing, another search engine also ranked as top traffic source last week. This ranking correlates to the new users increase metric, showing that many of these users got to know NEAR from some places and searched for us, then landed on our website.
In addition, traffic from coinmarketcap ranked the third and had a 135% increase, as well as traffic from coingecko. This shows that the token price increase last week directed many traffic in the token interest group/persona to near.org.
Key Contributing Event Data
NEAR Price in the last 30 Days
NEAR price increased to its highest point in last 30 days, reaching $6 and remained stable at $5.5 towards the end of the week.
Key Insights
- We saw another round of increase of developer engagement and ecosystem engagement last week continued from the week prior.
- Noticeably, we see an increase in daily number of tx and active developer with a hugely lower account creation number. There are two possible explanations:
- Most of the transactions are contributed by existing accounts, meaning that our ecosystem retention increased last week
- Coinop disabled account creation flow was not an issue of those highly engaged users wanting to register an account on NEAR.
- Noticeably, we see an increase in daily number of tx and active developer with a hugely lower account creation number. There are two possible explanations:
- The even more significant token price increase led to a more significant traffic increase and reputation increase which also contributed to an increase in traffic from Google and coin related sites to wallet and near.org
- With so many new visitors coming to the NEAR ecosystem, it is important that we take this time to onboard, convert and retain them.
- Bridge usage is significant in both its impact on our token price, which leads to higher marketing ranking, and and its impact in transaction activities, which lead to better engagement.
- Skyward and learnnear,club events last week were successful in driving traffic and engagement to NEAR.
- DeFi projects are having more and more impact in attracting traffic and usage of NEAR Ecosystem.
