Key Ecosystem Metrics and Analytics Weekly Update August 23

Time: August 15 - August 22

:chains: NEAR Explorer Stats

:bar_chart: NEAR Ecosystem Scoreboard

If you don’t have the access to the dashboard or reports, or have any questions would like to discuss, please feel free to contact Tiffany(

What happened?

Monthly Active Developer — MAD

MAD Internal (based on CLI data in the last 30 days)

Monthly active developer increased last week to the level of 650, which was a combined effort of Open DeFi hackathon, upcoming hackathon, token price increase, and active dapps on NEAR.

Ecosystem Scoreboard

  • Note: The percentages next to the numbers are the comparisons to pervious week(7 days ago), with green showing increase and red showing decrease.

Key Efforts Last weeks

Many of these are key contributing factors to the data changes last week

Aug 16

  • The Panel Discussion on the Roadmap for Staking on NEAR
  • NEARverse Portal Guild

Aug 17

  • SushiSwap x Aurora x NEAR AMA

Aug 18

  • Open DeFi Hackathon kick off
  • First Official MetaBUIDL NFT giveaway
  • NEAR Games Guild launched

Aug 19

  • NEARcon is announced
  • ARterra Labs announced seed round funding

Aug 20

  • Paras Card4Card Event kick off
  • Announcement of the launch of @arcadiansNFT and Op Arcade

I know this might not be the full list, so please feel free to add more amazing things here.

Top Line Metrics Dive

Daily New Developers

From CLI

Many new developers downloaded and used CLI for the first time on August 17, most likely the result of the Sushiswap AMA.

Weekly Active Developer Internal & Weekly Active Dev-deploy/Deploy

From CLI data in the last 30 days Weekly

Weekly active developer and weekly active dev-deploy/deploy both increased significantly last week, continuing the trend from previous week. This is most likely the result of Open DeFi hackathon and MetaBUIDL campaigns.

Daily Number of Transactions

300k Tx/Day milestone was reached last week!

From the breakdown, we can see that besides the usual leader nearcrowd here, skyward also showed up on the leaderboard. In addition, bridge related contracts were highly active last week, showing the increased amount of usage of bridge, which correlates to our token price increase last week as well.

Daily Number of New Accounts

Daily number of new accounts remained around the same level from the previous week after the coinop account creation method got put on hold from abuse.

From overall referrer source breakdown to wallet account creation landing page, we can see that google directed traffic decreased compared to previous week, however, traffic from skyward and hugely increased.

In addition, looking at the breakdown of referrer source to wallet account creation page on August 17-19, when the increase happened, we can see that was ranked the second in the amount of users it brought in. Shout out to @Sasha Baksht! Top of Funnel Traffic Snapshot traffic increased by another 60% compared to previous week. Noticeably, new users increased by 80%, more than overall traffic increase, showing that a majority of visitors last week to were new users who found out about NEAR for the first time.

From the country breakdown we can see that traffic from Asian, European countries and US contributed greatly.

From referrer source breakdown we can see that the majority of users landed on from Google, which was a 78% increase compared to previous week, bing, another search engine also ranked as top traffic source last week. This ranking correlates to the new users increase metric, showing that many of these users got to know NEAR from some places and searched for us, then landed on our website.

In addition, traffic from coinmarketcap ranked the third and had a 135% increase, as well as traffic from coingecko. This shows that the token price increase last week directed many traffic in the token interest group/persona to

Key Contributing Event Data

NEAR Price in the last 30 Days

NEAR price increased to its highest point in last 30 days, reaching $6 and remained stable at $5.5 towards the end of the week.

Key Insights

  • We saw another round of increase of developer engagement and ecosystem engagement last week continued from the week prior.
    • Noticeably, we see an increase in daily number of tx and active developer with a hugely lower account creation number. There are two possible explanations:
      • Most of the transactions are contributed by existing accounts, meaning that our ecosystem retention increased last week
      • Coinop disabled account creation flow was not an issue of those highly engaged users wanting to register an account on NEAR.
  • The even more significant token price increase led to a more significant traffic increase and reputation increase which also contributed to an increase in traffic from Google and coin related sites to wallet and
    • With so many new visitors coming to the NEAR ecosystem, it is important that we take this time to onboard, convert and retain them.
  • Bridge usage is significant in both its impact on our token price, which leads to higher marketing ranking, and and its impact in transaction activities, which lead to better engagement.
  • Skyward and learnnear,club events last week were successful in driving traffic and engagement to NEAR.
    • DeFi projects are having more and more impact in attracting traffic and usage of NEAR Ecosystem.
1 Like

Very good and useful post. Thanks for working hard

1 Like

Thank you so much!
Glad that you find it helpful!
Please feel free to share any questions as well :slightly_smiling_face:

Where was NEARcon announced? link?

You can find most updates by following the NEAR Protocol Twitter and follow accounts like NEAR Daily, and newsletters by NEAR Week(
Here is the link to nearcon


Given that you “get what you measure” this is an incredibly important part of managing and developing the protocol.

So, thank you for this. It is very useful in quantifying status/progress of the NEAR ecosytem.

There is a lot of good data here. I am particularly impressed with the efforts to draw information from this. Continuing to make this informative will be a challenge.

Can I suggest that it may be beneficial to put an executive summary, effectively your “Key Insights” at the beginning of this so that people can quickly get a digestible and powerful overview. This would then enable people to drill down into more detail as they required.

In overall terms, this falls into the category of Key Performance Indicators. I think the emphasis should be on “key”. The significance of this is that there would be merit on trying to establish a bit of a heirarchy with the “key” performance indicators at the top. Is this worth doing? I’d be happy to help here if I could.

1 Like

Hi @Mike-LunaNova
Thank you so much for your words and advice!
It is definitely a great point of adding executive summary on top, you will see the change being made this week :wink:

I agree on the hierarchy on metrics and this is actually in the back of my mind too when I create the report but maybe it is not clear in the post at the moment and will find ways to change it too.

Really appreciate your advice and love to know more about your thoughts and collab.
Are you in the NEAR Data Center telegram channel? Telegram: Join Group Chat
Would love to have you here if not!