Time: July 25 - August 08
If you don’t have the access to the dashboard or reports, or have any questions would like to discuss, please feel free to contact Tiffany(tiffany@near.org)
What happened?
Monthly Active Developer — MAD
MAD Internal (based on CLI data in the last 30 days)
Monthly active developer remained stable at the level of 600 for the past 2 weeks.
Ecosystem Scoreboard
- Note: The percentages next to the numbers are the comparisons to pervious week(7 days ago), with green showing increase and red showing decrease.
Key Efforts Last weeks
Many of these are key contributing factors to the data changes last week
July 27
July 28
- Pulse acquire stakeGG
- Open Web Sandbox Party
Aug 1
- NEAR community Survey
- The official launch of the @OpenForest_
Aug 2
- NEARCrowd celebrate 1,000,000 tasks labeled
- NEAR Ecosystem Map launched
Aug 5
- AMA with founders of Meta Pool
Aug 6
- Coin98 wallet integrate with NEAR
Aug 8
- Firstblood x NEAR tournament
I know this might not be the full list, so please feel free to add more amazing things here.
Top Line Metrics Dive
Daily New Developers
From CLI
New developers keep coming into NEAR ecosystem with August 2nd and August 5th being the most significant increase.
Weekly Active Developer Internal & Weekly Active Dev-deploy/Deploy
From CLI data in the last 30 days Weekly
Weekly active developer and dev-deploy/deploy remained stable with slight decrease at the level of 150 and 100. From the graph, we can see that it matches the level of the two numbers before the increase on July 14-July 20, indicating that this is the amount of developers who are constantly developing on NEAR.
Daily Number of Transactions
Number of transactions keep increase and reached another highest point on July 28th. However, we see a dip on August 4th and based on the data in the second chart, we can see that the decrease in tx amount in nearcrowd was the main reason for the dip and the tx number icnreaed back to the normal number the next day.
Daily Number of New Accounts
Daily number of new accounts experienced huge increase from July 25th with constant increase until the 8th. This shows that the recent mass adoption efforts are successful.
Google became the No.1 referrer for the create account page instead of undefined direct landing. This shows that people are searching for NEAR intentionally and created accounts on NEAR, meaning that many of the users know NEAR name first before registering account, showing an increased brand awareness.
From the other top referrer source, we can see that ref.finance and skyward are the top contributors, along with nearcrowd and mintbase.
Near.org Top of Funnel Traffic Snapshot
near.org traffic had a slight increase compared to the time period before. Traffic from Vietnam had around 11% increase and traffic from Germany had around 25%, this shows that the campaign in Vietnam and event in Germany were successful in driving traffic to the near website.
With our token price increased, traffic from coinmarketcap also increased by 20%.
Social Performances by @Joep Maenen
One major event, that is still ongoing, was the NEAR Warzone showcase.
Full report:
(NEAR Warzone) July 10, 2021 – August 9, 2021.pdf
We have seen some good results from this:
Strong bump in followers both on Twitter and Instagram.
Lots of engagement and reach from the listening insights
We’re also tracking new wallets generated by this event. Currently, there have been 155 sign ups through this event. Not a high number, but the campaign is still running for more than two months and has potential to bring in more.
Twitter Growth
End of Q3 target: Grow 10% faster than Competitor Average.
Currently growing at 4.31%: On track to reach the target.
