[Approved] WOTAverseDAO - MarketingDAO Funding - March 2023 - Marketing Campaign for WOTA (World of the Abyss )

WOTAVERSEDAO MARCH '23 FUNDING REQUEST

DAO: WotaverseDAO

General project information:

World of the Abyss (WOTA) is a true hardcore autoplay-free mobile MMORPG with the focus on real-time player interaction and bullet-proof game mechanics. WOTA has a classic free-to-play core as well as a Web3-component based on NEAR protocol (Play & Earn, minting, owning and trading NFT-items (gear, loot boxes, etc), P2P NFT Marketplace, DAO Clan governance, etc).

General data

Funding Scheme: Monthly

Requested Amount for March: $3500 USD in NEAR

Campaign schedule:
Feb - $3500;(complete and reported in previous proposal)
Mar - $3500;(current request)
Apr - $3000;

**Target Address:**wotagame.near

Guild Name: Human Guild

Previous approved proposals to Marketing DAO:
https://gov.near.org/t/approved-wotaversedao-marketingdao-funding-q3-2022-marketing-campaign-for-wota-world-of-the-abyss/24251/2

We’ve received several grants from Human Guild (Near Foundation) in 2021 and 2022 for NEAR Protocol implementation & Web3-component development, as well as grant from Aurora.

This is continuation of our previously approved Q1 marketing campaign funding request posted as separate proposal.

We want to continue a large-scale targeting campaign. We have a game at launch stage, well-formed social networks, there are many videos about WOTA on YouTube and Tiktok (both our own and influencers’ content). During this time, WOTA has changed a lot for the better, a lot has been added to the game itself, thanks to our team and our community, so we want to show users the benefits and coolness of WOTA through various content and attract new players. World Of The Abyss is built on a vibrant and cool community of players, which we’re about to grow significantly.

This time we are launching a large advertising campaign in which we will use various methods to attract the audience. Our main goal is to convey the value of WOTA & NEAR to the user, to increase the number of game downloads and logins through NEAR and new wallets opening.

The WOTA team will handle all aspects and create the best promo videos and posts that will go into the advertising campaign. In this way, we will expand the WOTA and NEAR community, as well as the number of new active NEAR wallets. In addition, this campaign will allow WOTA to demonstrate its increased retention rates (and others) to potential publishers and investors who follow our progress and need these statistics, increasing our chances of obtaining funding as soon as possible and globally launching a large-scale marketing campaign from the end of January with the money raised .

Also this campaign will allow WOTA to demonstrate it’s increased retention (and other) metrics to prospective publishers and investors, who are following our progress and require this statistics, that will increase our chances to get funding ASAP and globally launch a massive marketing campaign by the end of Jan for the money raised.

Through content production and other activities, our aim is to onboard 3000-5000 active players which may around 500-1000 new active NEAR wallets

Content:

Types of Content:

  • Text (Telegram , Twitter , Discord and articles spaces )
  1. Article Writing
  2. Guides
  3. Tutorials
  4. Opinion / Editorial
  5. News / Newsletter
  6. FAQ
  • Visual / Graphic ( Instagram , Telegram , Twitter , Discord )
  1. Announcements
  2. Infographics
  3. Memes
  4. Promotional
  5. Shilling
  6. Statistics
  7. Informative
  8. Other
  • Video ( TikTok, Instagram reels , YouTube shorts and videos)
  1. Memes
  2. Tutorials
  3. Guide
  4. Educational
  5. Reviews
  6. News
  7. Stream
  • Audio ( Discord and Telegram voice chat)
  1. Guide
  2. Educational
  3. AMA
  • Other
  1. Collaborations
  2. Contests
  3. ASO

Content Pillars :

  • News - news about new WOTA updates
  • Announcements - Đ°nnouncing new features, achievements, etc
  • Guide - content for beginners
  • Tutorials - informative content for a better understanding of WOTA mechanics
  • Memes - funny content to maintain a warm atmosphere
  • Shilling - a way to attract new players by conveying the WOTA value
  • Statistics - statistical data on audience growth
  • Informative - project-specific including FAQs, Features
  • Collaboration - collaborative content with other near-based games and channels
  • Other

Budget Details (calculated for all 3 months):

  • Text content - 1 500$

Daily posts about WOTA announcements and news, guides, useful posts, articles and more

Distribution Channel and Frequency :

(50x) Twitter

(45x) Discord

(60x) Telegram

(45x) Linkedin

  • Visual / Graphic content - 2 000$

More than 45 units of visual content, announcements, memes, informative and statistical content

Distribution Channel and Frequency :

(50x) Twitter

(45x) Discord

(60x) Telegram

(45x) Linkedin

  • Video content - 3 500$

Guides and tutorials for new players. Review of the game, streams, gameplay and more

Distribution Channel and Frequency :

(10x) YouTube

(50x) Tiktok

(50x) Instagram

  • Audio content - 1 000$

Weekly livestream/podcast with WOTA team

Distribution Channel and Frequency :

(8x) Twitter

(8x) Discord

  • Other - 2 000$

Various competitions, Rewards, Olympiads and Collaborations

Distribution Channel and Frequency :

(3x) Twitter

(15x) Telegram

(3x) Instagram

Goals/Milestones/Metrics:
Audience outreach: 50000 - 100000
Unique Game Downloads : 3000 - 5000
Expected new NEAR wallets : 500- 1000
Avg. conversion to community members: 6-20%

Impact on NEAR ecosystem:
As we are going to use mostly resources and traffic outside NEAR ecosystem, the impact will be significant:
Expansion of NEAR community as well as number of new active NEAR wallets.
Growth of NEAR users base due to:
- Transfer of Web2 players to Web3 NEAR users by promoting Web3 mechanics
- Transfer of P2E players from other protocols to NEAR Protocol
- Transfers of investors/speculators from other protocols to NEAR Protocol

NEAR ecosystem education by gamified mechanics

The project itself is a good showcase of application of Web3 mechanics in gamedev for other studios and teams. Increasing gaming and e-sports visibility on NEAR.

1 Like

Happy to support. Glad to see new cool games in our Ecosystem.

Hi @bdev thanks for the proposal and for your patience during the review process. I can support this. For transparency on the forum, here is my reasoning:

  • You are building growth during your new launch on NEAR, and I think this is a critical time to have extra marketing ammo to reach new audiences.
  • I think the amount requested for the work proposed is fair.
  • I see support from the community on your social channels for the project.
  • I think the mobile MMORPG with classic core + web3 add-ons is a worthwhile strategy to fund given how much on a potential onramp both mobile and MMORPGs have for bringing new users into the ecosystem.

The only thing I’d flag up is to be aware of how you may be aiming to support marketing needs after the initial roadmap. While we do fund projects for multiple months, we cannot guarantee ongoing funding indefinitely, so for that reason it is a good practice to start thinking about how to fund WOTA marketing over the long-term as you grow.

1 Like

Thanks for support! Doing our best!

Hi @so608 ,

Thanks for supporting and points you mentioned.

Yes, we understand this and actually actively work to raise funds for marketing boost. As soon as we get a budget for marketing boost - we will not request anymore. Thank you for your valuable support and understanding.

Thanks for approval. Link to a proposal is here:
https://app.astrodao.com/dao/marketing.sputnik-dao.near/proposals/marketing.sputnik-dao.near-651

Hi @bdev also happy to support.

2 Likes

Great, thanks a lot!

1 Like