[APPROVED] ShardDog Funding Proposal


ShardDog, a pioneering web3 marketing platform, seeks a grant of $10,000 from the Marketing DAO to bolster its efforts in enhancing marketing features on the BOS, supporting NEAR ecosystem projects, and promoting ShardDog as a flagship tool for NEAR. This proposal outlines the objectives, utilization of funds, and the expected KPIs that will measure the success of our initiatives over the next 30 days. We have come to the Marketing DAO after applying to the Grassroots as well.


  1. Enhance Marketing Features on the BOS: To develop and refine the marketing tools available on the BOS, ensuring they are user-friendly, efficient, and effective.
  2. Support NEAR Ecosystem Projects: To assist NEAR ecosystem projects with seamless onboarding, covering the costs of link setup and basic wallet creation.
  3. Promote ShardDog: To amplify the visibility and utility of ShardDog, thereby indirectly promoting NEAR.

About ShardDog

ShardDog offers a unique and innovative solution for projects to onboard users through a single link. A ShardDog link comprises:

  • Gate: The entry point where users initiate their journey.
  • Claim: Allows users to claim rewards such as NFTs, tokens, etc.
  • Handoff: Directs users to a subsequent action post-claim.

For instance, NEARWEEK, the official NEAR newsletter, has successfully onboarded hundreds of subscribers using ShardDog. Subscribers can claim an NFT of the latest cover and are then directed to the latest newsletter edition.

ShardDog’s vision is to merge the best of web3 (data ownership and privacy) with web2 tools, focusing on community building. While it’s built on NEAR, the aim is to make it accessible to any chain, ensuring a safe and meaningful experience for all users.

Utilization of Funds

The grant will be allocated as follows:

  1. Development and Enhancement: A significant portion will be directed towards the development and enhancement of marketing features on the BOS.
  2. Support for NEAR Ecosystem Projects: Funds will be used to cover the costs associated with setting up ShardDog links and creating basic wallets for NEAR ecosystem projects.
  3. Marketing and Promotion: A dedicated budget for marketing campaigns, content creation, and other promotional activities to boost ShardDog’s visibility.
  4. Infrastructure Costs: Like anything in tech, we need to be able to run at minimum a lean setup for our platform.

Key Performance Indicators (KPIs) for the Next 30 Days

  1. User Onboarding: A 20% increase in the number of users onboarded through ShardDog links.
  2. NEAR Ecosystem Project Adoption: Onboard at least 3 new NEAR ecosystem projects onto ShardDog.
  3. Engagement Metrics: Achieve a 15% increase in user engagement metrics, including link clicks, NFT claims, and subsequent actions.
  4. Feedback and Iteration: Collect feedback from at least 50% of the onboarded projects and implement enhancements based on this feedback.
  5. Support for Conference Activations: Participate in and support at least two upcoming conference activations, showcasing ShardDog’s capabilities and promoting the NEAR ecosystem.


We are submitting this proposal for 10k but we would like to get to 50k total over the next couple of months. Our roadmap helps bring more access to projects and better marketing tools.

  • More analytics for creators
  • Marketing dashboard
  • Additional multimedia components for creators
  • UI/UX designer for BOS components
  • Self-service tools
  • Continue to refine reputation and anti-botting tools


As an outspoken leader for the NEAR ecosystem, ShardDog is committed to driving innovation, supporting projects, and championing the benefits of web3. With the support of the Marketing DAO, we are confident in our ability to achieve our objectives and contribute significantly to the NEAR ecosystem in the short term. We look forward to a fruitful collaboration and are dedicated to delivering exceptional results.

We hope the Marketing DAO will consider our proposal favorably, and we are open to any feedback or further discussions.

DAO: ready-layer-one.sputnik-dao.near

Wallet: readylayerone.near - Owned by Jared & Joe


Thank you for your proposal

ShardDog is one of the most active ecosystem and community centric projects, well-structured objectives and deliverables that help in user onboarding and growth.

Happy to support

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Hi @joe-rlo – thanks for the proposal. We’d like to meet with the team to discuss how the project looks going forward. In the meantime, noting that ShardDog is one of the most active, impactful projects and brands driving on-chain activity in the ecosystem. I am happy to support this for your initial month of funding. Additionally, you have received majority council support for this proposal. Moving to approved.

Next steps:

Your application was approved by Marketing (Ecosystem) DAO at NDC. The approved proposal will be included in the next MDAO budget request to NDC trust. The trust needs to authorize it first and then transfer funds to Marketing DAO treasury: the expected payment date is the last week of September.

So, during this time, please do the following:

  1. Fill out the form to pass KYC

  2. Wait for future instruction from Marketing (Ecosystem) DAO and an invitation to create a transfer on Astro DAO.

  3. Please join NDC Marketing HUB to discuss this and future projects.

  4. Refer to the Marketing DAO Funding Guide as needed.

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