Guild name:** Nearity
Funding scheme: monthly - June
Council:** nearityorg.near, samnguyen.near, ntrucchinh.near
About Nearity: [Introduction Nearity DAO - Guild] ([INTRODUCTION] Nearity DAO - Guild)
Nearity become one of important Media channel and graphic production hub on NEAR twitter social marketing since we build hard in September - 2021
Things we’ve been through in the last 10 months:
Forming new Methodology:
We are aware that the development of the ecosystem in terms of the number of projects onboard, attention of users…, requires more quality contributors on NEAR, breakthrough in different aspects.
We have to monitor and prepare our suitability to respond to the new nature of the NEAR ecosystem coming soon, especially NEAR which is experiencing a breakthrough in terms of capitalization, quantity of projects, many users and developer from ecosystems of other blockchain platforms land on.
We have 5 years observing the maturity of Ethereum (EVM), the past 2 years observing the growth and development of the Solana ecosystem (non-EVM). With over 10 months of experience on NEAR, we have developed the following roles aimed at stakeholders in the ecosystem, application products, development journey, and user habits.
Our definition of a journey project
Stage S (Self pre-acquiring community)
Stage O (Onboard on Near/Aurora ecosystem)
Stage P (Pre-pre-acquiring community by partnership)
Stage I (IDO/mint stage)
Stage A (Acquiring user, holder…)
Stage R (Revenue protocol development, loyalty campaign)
Assuming that we have 600 projects in all categories, that means that projects will have common main 3 stages of Pre/live/post IDO. The goals of each journey are focused on identifying and reaching users in different states and ways.
Assuming these 600 projects were all onboard from the moment NEAR kicked off, that means they NEAR media houses will have to give them at least 600*3 = 1800 campaigns (each campaign include sub-campaign like that: graphics, news, AMA, giveaways, mega thread, materials for educating user…).
This will result in one of the following:
- Top the first “flagship” projects in the ecosystem that are backed and lead raise fund by Near will be noticed
- Appeared many under-rate, under-valuation, under-user-acquiring projects that were not noticed much by the media.
- Projects deployed on NEAR usually need more time in team up and development than projects built on EVM.
- The media channels only focus on the live IDO stage.
- Projects that need user loyalty, user engagement and retention are in trouble.
- Total demand of producing material on eocsystem :
~ 600 brief overview/onepage(and update it by project’s journey - development product, marketing, fundraise…)
~ total amount campaigns like that giveaway, ama with each “stage”(6 stage *600 project = 3600 task)
→ Our mindset is that we are ready to support the ecosystem at any stage.
->the role Head of ecosystem have to data dashboard and update the stage of all of project on NEAR/Aurora, to know how much project respectively each project on Ecosystem
Quick report in 10 month
Good point (GP):
GP1. Support over 300+ projects spread out news in on NEAR ecosystem in 10 months.
GP2. Support main campaign such as: upto 60 projects in stage IDO campaign, pre-acquire community campaign, loyalty campaign, post-IDO campaign, material for educating in 10 months.
GP3. Produce graphics, content for NEAR protocol (infographics, material for guideline user, loyalty metrics performance for “flagship” protocol on NEAR, follow and support NEAR protocol campaign)
GP4. Being ability producing graphic: 3 - 5 advanced & infographics per days (1 senior visual graphics, 2 graphic designer 2y+ exp)
GP5. Established core keymember
GP6. Define ourself Methodology on NEAR
GP7. The ability to run any campaign in our definition of “Stage S, O, P, I, A, R”
GP8. Gain lots of praise and appreciation from top projects on NEAR
Pain point (PP):
PP1. Each day we receive an average of 7 - 10 requests from projects on NEAR to express their news (they are also for urgent/instant spread out to community)
PP2. Average each month we recieve requests support for projects that have different “stages of their project” - (let see more how my team defines “stage of project”)
PP3. Project on NEAR (with rust development have long time to develop)
PP4. Suffer amount of cost of employee upto 3k~4k$ each month during 10 months, but total in 10 months income just 2900$. (we are willing transparent this each month for one of council or all of council on Marketing DAO)
PP5. Don’t enough self-budget to maintain keymembers:
- Crypto visual design 3+ year exp,
- Head of ecosystem 4+year exp in EVM-media, 2year exp in media Solana (blockchain base-rust - non EVM)
- Media & Graphic production manager - scrum master Exp
- Head of industry on NEAR - focus Defi, NFT, and bring another industry to blockchain world
- Relationship and partnership manager
PP6. All of our keymembers have been “degen” on NEAR protocol for the past 6 months with an average length of 12 - 14 hours per day.
PP7. The project development time on NEAR is longer than EVM platform blockchains, the completion time and beta, UAT of the project is also more needed than other EVM-based blockchains, projects tend to need media channel support consistently and continuously during this time
PP8. The amount of graphics designed on Twitter only lasts 24–48 hours, not taking advantage of resources, wasting production costs (burndowning issue and solving PP9)
PP9 or GP?. 2 Forkted media team from us since w early established, one of them become marketing guild on NEAR, and recieve over 4 months approved proposal on marketing DAO, the guy learn from us just junior when worked with my team (maybe they just try learn mindset, knowledge from us and have another way to serve on NEAR)
PP10: The amount of comments left on twitter and telegram is not high
Solve and burndown pain point (FPP)
FPP1. We need more than 2 expressmen that could have served projects to get instant news on our channel.
FPP2-> PP8,: Solving by forming members for team, redefine role and scope of role for team
Burndown Solving 1: Send material design (.ai, png) for project clients
Burndown Solving 2: Re-writing the graphic by content article on website, twitter is social, and SEO of website content make we have resource for user/stakeholder on ecosystem researching but dont miss any one. (submit another proposal soon…)
Burndown Solving 3: Brainstorm the graphic, the layout of the graphic is updated over time (suitable for projects at Stage R, and Stage L)
PP10: hire one fulltime CM for twitter, telegram
Result: Stats, Archivement, Evidence
Top 1 Influencer in 1month and Top 4 Influencer in 3 months by lunacrush - Sign required
Evidence for over 9 month on NEAR ecosystem
May - 2022
April - 2022
March - 2022
Feb - 2022
Jan - 2022
Dec - 2021
Nov - 2021
Oct - 2021
Sep - 2021
Material for educating the community
Post-IDO campaign for
Many request bulk news from Projects:
Shilling on Near: https://twitter.com/Nearity_org/status/1532041029901119488/photo/1
Report/analyst project for leading for IDO: https://twitter.com/Nearity_org/status/1528375374320500736
II. What we will achieve in detail this month:
Twitter : https://twitter.com/Nearity_org 20k+ followers, 5- 7 posts a day
Instagram : Login • Instagram, 580+ follower 5 - 7 posts a day
Facebook : Nearity, 155 liked people, 5 - 7 posts a day
My website: Nearity Research - Nearity Research, report, Analystics, News 2 - 3 article a day
Cost by task target
- Shout out news 150 tickets requested news from 80 - 120 projects on Near. =150 tasks
- update Data with graphics daily or weekly for Metapool, Raras, Refinance, Octopus, Burrow.cash, Aurigami… project(Post-IDO projects). = 80 tasks
- Brainstorm and visualization performance metrics for project (post-IDO projects)
- Producing graphic: with Analystic metrics, Tutorials dapp, education for user, insights content
60 - 80 advanced graphic
40 - 50 infographics
- Writing thread on twitter near with kind of content
Introducing/shilling projects on NEAR 4 content threads - 4*4=16tasks
Shilling campaigns for keep holder on NEAR and bring new user on NEAR.
- Main supporting and shilling 6 campaigns from 6 project: this list of project that apply to support by their target. They have to submit through this form. each project do those tasks: AMA, giveaway, brief overview, education, tutorial overview (6*6 = 36 main-task)
How we save the need for Twitter content production (also saving and optimizing usability for this grant and ecosystem stakeholders)
- Increase user interaction rate with give away and airdrop cooperation programs with some project on ecosystem (5+ giveaway and airdrop)
How we operation our team
Role at Nearity:
(1) Keymember role(members is irreplaceable and forms the block of Nearity’s methodology)
Samm - me. CEO at Nearity
@ntrucchinh - Justin: General manager - head of ecosystem -
He has more than 5 years of experience in observing the maturity of Ethereum, and he himself has more than 2 years of experience in monitoring and observing the maturity of the Solana ecosystem (rust base development) in a position of personal investment, the position of application development on solana (vendor), and the position of social media on the Solana ecosystem (influencer).
@emma.nearity: Head of industry on ecosystem -
She is deeply knowledgeable in predicting the efforts of traditional industries to be “bring” to blockchain, on her side has a profound opinion on Defi (2020), Defi 2.0, Defi trends future, the rise of NFT, Gamefi, and other traditional industries in the future. She is also one of the active motivators for projects whose industries have not yet excelled in the blockchain world, by actively supporting such projects. She is also drafting an internal methodology set for potential industries that could fit into the NEAR ecosystem in the next 1-2 years, which is also one of the key points in the response. our support when supporting projects on the NEAR ecosystem (industry: music, art, metaverse, land, defi, medical, health, non-carbon…)
@siren.nearity: Visual Crypto Designer -
One of our graphic crypto storytellers, she is leading 2 more people (2 fulltime ) on the team, lucky to be her partner, because it’s hard to find a designer but very bullish on crypto and blockchain in general, and really knowledgeable in both areas (Design & crypto).
@rosa.nearity: Communication, Partnership & Delivery Media Product -
One of those who make smooth work between us and deliver analytics, pre-research, products, connect with projects to achieve acceptance of information and quality in our publications.
(2) Hired role(A team of trained personnel, possessing a highly committed methodology and process to ensure quality)
1 Middle graphic designer:
1 Crypto content writer: for megathread in analystics artcle, shiliing for project
2 news-expressman 1 year exp on crypto (content writing):
(3)Expected hiring role for this month (one of them are in 1st month probation)
1 Community manager (Telegram, Instagram, Twitter) 300$ per 1
1 Senior graphic designer: for solving the demand of produce request from campaigns and partnership
Total request : 4050$
I think with the NEAR ecosystem, it takes more than tireless sincere people like us to stay and serve the ecosystem.
Thanks for reading, this Proposal contains information, opinions, and methodologies of my team. We will listen and discuss in detail and in depth our proposal.