Hope everything is going great partners from @marketingdao-council
This will be our first proposal of the year for the Marketing Vertical, so I am excited to know your feedback and use your advice.
Special thanks to @David_NEAR for trusting in us with the first proposal last year, the campaign we run helped us to build the lovely community we have today, as you can see from all the interaction and reports on #near-venezuela and the recognition of the community
Guild name: Near Venezuela
Funding scheme: Monthly
We will like to run different marketing campaigns to support the community and several dapps we are launching in April:
- NEAR P2P andresdom
- 4MyFuture @blad1
- BlockJobs → Together with Argentina @nacho.near @leamanza @sebasgr @DarioFS
And also to support and spread the word of other projects related to education and onboarding:
- Wiki: Documentation for Nearcomers (ES) @LuisAponte99
- Vector & Outreach (Contacting Universities/Onboarding professors and students) @Arturoahs
- Create content that explains the expectations and opportunities offered at Bootcamps (Near University Certifications) through content dissemination.
- Creation of short videos for Tiktok and Instagram, distributed on Discord, Twitter and Telegram that condense the bootcamp experience, increasing views, likes and other interactions on social networks.
- Creation of long videos for Youtube focused on frequently asked questions, webinars, and guiding information.
- Creation of written content to spread on Medium and other media outside of NEAR (ie Criptonoticias) increasing the presence of Near dapps in the Blockchain community.
- Publicize the projects of Guild members and NEAR University (through it promotional content of the human experience in bootcamps)
- Creation of guides/tutorials about how to use several dapps
- Running AMAs, Webinars, and promotion activities
- Increase in the social media interactions and followers for each project + Venezuela + Argentina
- Professional database growth
- New PioNears building more dapps on NEAR
Metrics for measuring success
- 300 Nearcomers and users for the dapps (New wallet creation)
- 200 New participants in Near University Certifications Program (NCA, NCD, NCE)
- 3 New dapps starting to be built
Estimated timeline and achievement milestones
It will be difficult to estimate the exact timeline as we depend on the Near Community, Marketing Vertical, and NF, so we can breakdown the steps:
- Feedback and Improvement
- Approval and Funding received
- Content Creation (Banners, Posts, Designs, Videos, Publications)
- Campaign Launch (Spread the word, AMAs, Webinars, Promotion)
- Feedback record (using google form)
- Final Report
Assessment, records, and reports will be done continually.
Funds will be received on our DAO where we have more than 5 council members, and we are going to onboard more councils as the core team has now more than 20 members
In order to withdraw the funds, there is always a report or post on the forum
- Guidance for the use of the funding (taking into account OWS experience):
|Write-up||Articles about NEAR Projects/Guidelines on how to interact with NEAR/NEAR Projects||40 USD per 500 words|
|Videos||Create a video going over NEAR related topics/projects, technical tutorials, guides, etc||35 USD (around 5 minutes)|
|Videos||Create a short video working on a dapp||20 USD|
|Design||Create an infographic for a project||20 USD|
|Design||Banners or similar simple designs||15 USD|
|Promotion||Share post on different community groups (outside NEAR Community)||3 USD|
|Translations||Adding Subtitles To A Video||40 USD (per 30 min)|
|Translations||A tweet/small post/message||2 USD (per tweet)|
|Translations||A Piece of NEAR related Content||25 USD (per 500 words)|
|Referrals||Refer a Nearcomer||5 USD (once the participant gets the certification NCA)|
|Referrals||Refer a Developer||20 USD (once the developer gets the certification NCD)|
|Referrals||Refer a Professor||20 USD (once the professor gets the certification NCP)|
|Vectors and Outreach||Setup a Meeting with an external project/university/community||10-150 USD|
|Engagement||Hosting an AMA||70 USD|
*The activities will be related to Near Venezuela and the Projects mentioned
*Contributors will need to request for approval before starting any activity.
*Everything will be posted on social media, interaction will be taken into account, and the council members will have the final decision into rewarding those activities.
Total: $10.000 USD