[PROPOSAL] Kin DAO January 2022 Marketing
Contact name: @adrianseneca
Target Address: thekindao.sputnik-dao.near
Current Balance (NEAR): 5 NEAR (after our last proposals are approved)
Funding Period: January 2022
Request amount: 1000 USD in NEAR
Hello Marketing DAO!
We are Kin DAO; a digital extension of a real life cooperative called Kindness Grocery Cooperative that aims to use digital tools to bring opportunities, stability and change to the real world. We focus on educating and onboarding new folks into the digital world, prioritizing those who have been marginalized and left out of this space. Our long term goal is to fund the collective purchase of farm land where we can implement, practice and refine our For Product Model which creates a system where communities can trade work in exchange for land ownership or products. Essentially we are looking to bridge the digital divide and bring decentralization to the physical so we can build stability in the midst of the increasingly unstable environments many of us are experiencing.
You can take a look at our social media and our introduction to the Creatives DAO here for a deeper understanding of us;
- Twitter: @TheKinDAO
- IG: @thekindao
- Website: www.thekindao.com
We have been supported by the Creatives DAO in November and December with our onboarding, DAO building and NFT art galleries (KINDAO, hyphae , thevault and were directed to ask for marketing support here from the Marketing DAO.
From December to January we went from 130 Twitter followers to 360. This growth has been completely organic from attending/hosting Twitter spaces, Clubhouse talks, creating infographics and sharing our story. We have had suggestions to rapidly grow our following through bounties and large hashtag posts but feel that our values are more aligned with natural and steady growth of community from real engagement and relationship building. We are satisfied with this growth and are looking to implement aligned strategies to grow our community engagement.
This is where we need a little help.
Currently the Kin DAO team is not well versed in marketing and is doing their best to organically curate an audience that is grounded in our values. This takes a good amount of time, energy, effort and learning that sometimes we just don’t have capacity for. Social media is usually the first thing that falls to the side when we are overwhelmed with work. To help us continue this natural growth we are reaching out to the Marketing DAO for funding to help stabilize those of us who are doing this work as well as advice or counseling if this is something you offer!
Funding: $1000 USD in NEAR
- $400 [$100 per week] to manage Twitter page, make new posts, retweet, follow new accounts
- $200 to make social media graphics for Kin DAO
- $400 [$100 per week] to maintain, manage and grow online relationships, not through posts, but through one on one conversations, participating in Twitter spaces, clubhouse talks, etc.
- market strategy that is rooted in our values and organic, relationship building growth
- metric documentation strategies
It was a bit difficult for us to find a protocol for how to approach this Marketing DAO team for funding so please excuse us if a separate introduction was necessary. We are happy to go through any proper processes needed to approach you in respect. We hope you are interested in our project and feel aligned with supporting us!