[Approved] Kin DAO March Marketing 2022

Marketing DAO
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Kin DAO Funding Request March Marketing 2022

Contact name: @adrianseneca

Council Members: @godofnfts, @Patrick-T-Anderson, @adrianseneca

Target Address: thekindao.sputnik-dao.near

Current Balance (NEAR): 6 NEAR

Funding Period: March 2022

Request amount: 9000 USD in NEAR

Hello Marketing DAO!

We thank you again for your support and hope you had a smooth February!

Last month was not very successful for us on the marketing end, you can check out our report here with our offering to move in integrity and responsibility with the funds granted to us:

With this missed mark, we believe it is time to level up our marketing strategy with the support of others. This will allow our core team to focus more energy on our art creation, physical building projects, community relationships and DAO incubation while bringing in more awareness and support for Kin DAO and our growing ecosystem. We have decided we would like to move forward with a member of our community, Kwasi, who has introduced us to FEEDIA, a marketing and business development company he has been working for and with for many years. FEEDIA is a Marketing, Public Relations, Business Development, and Growth Agency specializing in consumer and business to business engagement. Their core areas of subject matter expertise are the technology, social impact, sports, international development, and media sectors. With 40 years of experience, FEEDIA has worked with brands such as Warner Music Group, Apple, Facebook, Sony Music, Google, and Microsoft. While typically we are not in alignment with these specific companies, we share them with you to show the professionalism FEEDIA is offering and note that they have agreed to uniquely curate a plan rooted in our values as we have been building trust with them over the past few months. They have offered to help us with market and metaverse strategy development and execution, public relations, content creation and publishing, research and market analysis along with placing us on 3+ stages at SXSW and assisting us in hosting a physical event there.

This brings us to the immediacy of our proposal. FEEDIA is giving Kin DAO and Near the opportunity to be spotlighted at SXSW which occurs from March 11th - March 20th. SXSW is a large scale annual event for global professionals featuring music and comedy showcases, film screenings, exhibitions, professional development, and a variety of networking opportunities. This year the blockchain will be a huge topic and center of many events, setting the tone for DAO summer and 2022 as a whole. With the opportunity to present and host an event of our own, we believe the impact will be immense. We are intended to present at this event and be Near Ambassadors, presenting why Near is our chosen protocol and onboarding those we come in contact with.

The offer to attend and present at SXSW while also receiving marketing/business management from FEEDIA for the next three months will be $9000 USD. This will include:

  • Market and Metaverse Strategy Development and Execution
  • Public Relations
  • Content Creation and Publishing
  • Research and Market Analysis
  • Setup of Crypto,Blockchain, Entertainment industry, and Mainstream
    Media saturation campaign with content and information about Kin DAO &
    Primordia/100 DAO’s , Kin DAO & Primordia/100 DAO’s Token, NFTs etc
  • Service all content related to Kin DAO & Primordia/100 DAO’s to mainstream and blockchain outlets
  • Generate high profile giveaways and previews
  • Advertising campaign setup and preparation
  • Influencer marketing campaign development
  • Setup major partner promotions on media, news , and lifestyle sites
  • Clubhouse/Twitter Spaces Sessions
  • Interviews with Kin DAO Executives, Producers and
    Influencers
  • Tribeca Film Festival Activations (TBD)
  • Coin Agenda Activations
  • SXSW Activations (TBD)

To take a deeper look into our proposal to be Near Ambassadors at SXSW this March 11th-20th you can read our proposal here:

You may also be interested in understanding the impact of our projects which can be seen here with the introduction of Primordia DAO that will onboard 100 DAOs by the end of 2022:

Thank you again for your support thus far, we hope you consider this proposal seriously and with urgency so we may bring our vision of into fruition and represent Near beautifully in Austin, TX!!

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Good evening. Yes, from me.

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It’s a no from me. This proposal is missing most of the structure we’re used to seeing. You need a comprehensive breakdown of these projects.

What exactly does it mean to “present” at the event?
There are lots of break-out sessions, stages, pitch competitions, etc. Can you explain?

#As with all proposals. A lot more detail needs to be added to each bullet point:

Market and Metaverse Strategy Development and Execution

  • Does this result in a deliverable outline/plan? I thought you were just presenting.

Public Relations:
Press release? Direct outreach? Publishing somewhere?
What is the purpose of the promotion to publishers - you’re highlighting that you’re speaking?

Content Creation and Publishing
Please define what content and which channels for distribution

Research and Market Analysis
Please define what you’re researching or analyzing?
This is for someone to attend

Setup of Crypto,Blockchain, Entertainment industry, and Mainstream
Not sure what this refers to at all.

Media saturation campaign with content and information about Kin DAO &
What are deliverables

Primordia/100 DAO’s , Kin DAO & Primordia/100 DAO’s Token, NFTs etc
What is this related to?

Service all content related to Kin DAO & Primordia/100 DAO’s to mainstream and blockchain outlets
What does “service all content mean?”

Generate high profile giveaways and previews
Can you elaborate?
What are you giving away, how much etc?

Advertising campaign setup and preparation
What does this mean? Which channels? What prep?

Influencer marketing campaign development
Which channels?

Setup major partner promotions on media, news , and lifestyle sites
Elaborate please…

Pretty broad stuff… Please elaborate on the rest.

  • Clubhouse/Twitter Spaces Sessions
  • Interviews with Kin DAO Executives, Producers and
  • Influencers
  • Tribeca Film Festival Activations (TBD)
  • Coin Agenda Activations
  • SXSW Activations (TBD)
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Hi @Klint Thanks for your input.

The list you are asking for more details on is the general overview that FEEDIA gave us in our first working contract with them. It is a 3 month plan that includes Kin DAO presenting on 3+ stages at SXSW. If you take a look at previous Kin DAO Marketing proposals/reports you can see that we are not skilled in marketing, actually we have been struggling to manage it all, so having the opportunity of receiving help over the next 3 months at this scale is huge for us! All the questions you posed are really helpful ones that we can give to FEEDIA to clarify on, so we thank you for that. Because of their professionalism and built relationship over the last few months, we trust they will be delivering, yet they cannot begin deeper work without some payment. They have made it clear that creating an in depth, specifically curated 3 month strategy for Kin DAO is part of the work of the contract and need some form of payment before that begins. That puts us at a bit of a standstill here as all the funding we have received is consistently going into work done and projects uplifting our community. I will reach out to them today to see if we can get more details to share with you.

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“It’s a no from me.” :partying_face: :point_down:

Hi Klint! I’m Asya and I’m responding to this on behalf of The Kin DAO & Primordia DAO.

Thank you for being so direct. :heart_eyes: I wonder what it takes to transform it to “It’s a yes for me!” :partying_face:

"This proposal is missing most of the structure we’re used to seeing. "

 What are the structures you’re used to seeing? Do you have a structure that you’d like us to follow?

“You need a comprehensive breakdown of these projects.”

Do have you templates so we can provide these breakdowns to you more efficiently?

“What exactly does it mean to “present” at the event?”

     Clarification, the plan is to present 3 times on the main SXSW stages not just be present at the event.

“There are lots of break-out sessions, stages, pitch competitions, etc. Can you explain?”

 We will lead one break out session on our community building on Near Protocol. We will be on Stage 3 times to discuss women in tech, onboarding historically excluded communities to the ecosystems, introducing DAO’s built with supportive sustainable DAO to DAO collaboration.

“#As with all proposals. A lot more detail needs to be added to each bullet point:
Market and Metaverse Strategy Development and Execution”

Yes, it does. We are not only presenting but being interviewed by Fast Company and several other publications like Bloomberg.

We are not in marketing nor do we understand how your department functions. We are doing our best to way find modes of marketing to our communities in a highly saturated attention economy. We are simultaneously planning to collectively develop our year long strategies by outsourcing professional services with Feedia during SXSW and beyond. With this funding have legit have access to bring musical DAO’s to the Grammy’s and mainstream onboarding through pop culture visibility.

"•	Does this result in a deliverable outline/plan? I thought you were just presenting."

We are a talented multidisciplinary team that is developing the following specific deliverables:
*Open shared marketing strategy development for the whole ecosystem.
*Articles in Bloomberg and Fast Company that highlight Near ecosystem as viable blockchain for pop culture.
*Documented video presentations.
*We are not only presenting our projects, we have deliverables of global outreach via major news media interviews, press releases, podcasts, and publishing reports of our strategies as templates for our ever expanding DAO communities.

“Public Relations:
Press release? Direct outreach? Publishing somewhere?
What is the purpose of the promotion to publishers - you’re highlighting that you’re speaking?”
We are developing this with Feedia.
and Publishing Yes, it is content creation and publishing to the named news outlets.

“Please define what content and which channels for distribution:”

Again we are not marketing people with marketing backgrounds. We would appreciate your support, guidance and advice as we have a mutual goals of growing meaningful engagement and growth in the NEAR ecosystem.

“Research and Market Analysis
Please define what you’re researching or analyzing?”
We don’t understand this question. As a DAO instructor personally on DAOcubator, we encourage new DAO’s by funding even a portion of their ask to encourage the values created and the value that their labor brings to our ecosystem. We understand they are coming to understand and to way find working collaboratively. We hope marketing DAO extends a similar encouragement for us. We are committed to meaningful growth and engagement.

This is for our team to network, to attend, to present, to build, and to onbaord the mainstream to the NEAR ecosystem in an impactful way.

Media saturation campaign building with content and information about Near Protocol presented by TheKin DAO and Primordia DAO

This funding would facilitate the creation an ambitious campaign by 100 DAO’s that are created by Primordia DAO. Yes! We have identified another deliverable.

"Primordia/100 DAO’s , Kin DAO & Primordia/100 DAO’s Token, NFTs etc
What is this related to?
Service all content related to Kin DAO & Primordia/100 DAO’s to mainstream and blockchain outlets
What does “service all content mean?” "

It means one to one DAO onboarding of historically excluded communities and continued support for the year. We can talk about this on zoom if you need more clarity.

“Generate high profile giveaways and previews
Can you elaborate?”

Once we launch Priomordia DAO NFT’s we will give away high profile NFT’s (by established artists) to support newly created DAO’s as a source revenue creation for the community. For example we are working with the Lakota Tribe at Rosebud Reservation. One of Primordia’s 100 DAO’s to be launched on Earth Day (Unci Make Day Grandmother Earth Day) We will start each DAO with NFT income generating capacity so they have at least one self-sufficient income stream to supportively become value creating contributors in the ecosystem.

“What are you giving away, how much etc?”
We are giving away NFT’s and earthChange Tokens. (from our newly created earthChange DAO)

“Advertising campaign setup and preparation
What does this mean? Which channels? What prep?”

Your funding support will allow us to provide a detailed report about how we would achieve this specifically. We don’t have all the answers. That is why we are engaging Feedia for their services. see :point_right: Episode 8 - Kwasi Asare (ESAIYO, Billionaire Zombies Club, FEEDIA, Formerly Bad Boy Entertainment) Kwasi Asare is the person we are seeking these specific answers from. We may not have all the answers but we are highly efficient doers. We seek support to weave our communities and build our marketing strategies to achieve our mutually beneficial goals rapidly. Near ecosystems would benefit from all this ongoing invisible labor that we are doing from our passion to contribute to high value creator and engaged DAO communities.

“Influencer marketing campaign development
Which channels?
Setup major partner promotions on media, news , and lifestyle sites
Elaborate please…” Please see the link above. You will hear Kwasi from Feedia talking about his most recent project. it will give you understanding on what we are working towards achieving collaboratively.

“Pretty broad stuff… Please elaborate on the rest.”

We disagree with this being broad stuff, we are developing strategies through our unrecognized skillsets developed during the pandemic. Login • Instagram Since our hosting Clubhouse rooms kicked off the NFT craze back in December of 2020. We were unpaid while we hosted conversations rooms that lasted hours on end that resulted billions of dollars of revenue for the participants OpenSea, Nifty Gateway, SuperRare, and many others. Now we recognize the power of our grassroots community building and wish to invest highly in high caliber talent like Kwasi Asare. He normally charges $25K per quarter to corporations. Due to our relationship built in Clubhouse his services come at 9K per quarter for The Kin DAO and Primordia.

"•	Clubhouse/Twitter Spaces Sessions" : We will host weekly talks to kick off the campaigns that we develop
"•	Interviews with Kin DAO Executives, Producers and Influencers" : These are the Fast Company & Bloomberg articles that will be published about our 100 DAO campaign. 
"•	Tribeca Film Festival Activations (TBD)":  Some of our DAO’s are creating documentaries and they will be participants .
"•	Coin Agenda Activations" : earthChange drop
"•	SXSW Activations (TBD)" : We discussed that above. Fee free to call us. We’re happy to chat about this in detail.

May we change that No to a Yes? Thank you for your diligence and time. :tulip: :blossom: :sunflower:

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Hi @Klint & @marketingdao-council @MktngDAO_Advisors, we are wondering if you have any additional questions or thoughts based off of our proposal and responses? SXSW begins in 6 days and we are anxious to begin preparing if you would support us in taking this opportunity! Thanks to all for your time.

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Thanks for responding with additional detail about your proposal. Based on what you have outlined both in the original proposal and in response to the questions from @Klint, I would like to see your team be able to try this out.

People typically give a report after a month on their activities. Since this is for 3 months, if the @marketingdao-council approves it, I would love to see a report from your team sooner than 3 months – if you can update us on the SXSW event and outcomes afterward, that would be great to see.

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Thank you for your response as well! We can definitely commit to monthly reports of our progress.

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Hi all,

Just wanted to link the earthChange Coin and DAO and ask for advice on the most appropriate way to begin the coin auction.

The coin will be sold to buy IRL land used to build self-sustained ecovillages as private cities under the direct control of the owner-occupants as outlined in the For Product model.

We are a very small team and only started learning Rust and Javascript and are frankly quite overwhelmed, so could use some guidance.

Thanks,
Patrick

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Hey guys, moving this to Approved if there are no further comments from Community/Council/Advisors.

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Thank you for your reply – appreciated!

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Thank you very much! We are excited to get things going.

Here is the AstroDAO poll for reference: https://app.astrodao.com/dao/marketing.sputnik-dao.near/proposals/marketing.sputnik-dao.near-176

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