ORGANIZATION NAME: She is Near Dao.
PROJECT NAME: #EmpowerHer
MONTH: February.
NATURE: Progress report
GENERAL OVERVIEW:
In February, as part of our commitment to #EmpowerHer, we established strategic educational partnerships and organised a physical event at Eth Denver dedicated to educating and onboarding women from both Web3 and Web2 technologies across various countries and continents.
Our focus was on creating an inclusive learning environment that facilitated the goal for a seamless transition of Web2 developers, builders, creators, and founders into our community while empowering existing members through collaborative educational initiatives.
Additionally, we grew our social media presence, significantly expanded our community, and engaged with industry experts to drive growth and expansion. Notably, our DAO was mentioned by Forbes Magazine during their coverage of the World Economic Forum 2024 event.
Forbes publication
PROJECT 1 TITLE: She is Near X Shefi
PROJECT TYPE: Partnership
PROJECT’S CATEGORY: Community
SECTION 2 - Funding And Financials
FUNDING RECEIVED: $10,00.
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PARTNERSHIP COST: $9,000(Details
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CONTENT (all marketing materials included):
$1000
BUDGET UTILIZATION:
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The community partnership package cost was $9,000, which covers scholarships for women from our DAO, the ecosystem, and other communities onboarded into our DAO as well as the integration of Near contents into the cohort curriculum, the presentation of products built on near, adverts and media publicity and
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$1k was spent on content for marketing and promotional materials such as copyrighting, and graphics designs.
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Allocated Budget: $10,000
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Budget spent: $10,000
Financial Summary:
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Partnership cost : $9,000
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Graphics designs: $210
- Content (copywriting/ content planning) : $790
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@chileobi.near : $450
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@Emmy : $100
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@avantika_0308 :$90
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@Grace_J : $50
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@theladyjane : $50
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@foyoke : $50
TOTAL: $10,000
**Section 3 **- Progress and Milestones
**Project Objectives: **
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Scholarship to all women within and outside the Near ecosystem to take the Shefi cohort10 Blockchain/AI education course
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Onboard women developers, founders, creatives etc from web2 and other Web3 communities into our DAO
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Expose Near to new audience
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Partner and amplify products built on Near.
**COMPLETED MILESTONES: ** -
We attracted 221 applicants to join the over 700 Shefi cohort10 scholars. Scholarship applicants list
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We onboarded over 70 new DAO members(44.2percent of total sign-up)
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Reached and onboarded women from 30+ countries such as Philippines, USA, France, Canada, Turkey, Israel , Spain, Japan, Macedonia etc (find screenshots below or see link above).
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70+ on-chain transactions (only from onboarding, excluding all other on-chain activities.
Mintbase ) -
Created 70 new wallets (partnership with Meteor Wallet. List of wallets )
**In-Progress Activities**
SheFi cohort10 Blockchain and AI course classes started on the 5th, the first week was a success (attach screenshots) the classes will run from March to June.
**Upcoming Milestones: **
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Development of Near specific content by Maggie(SheFi founder) to be reviewed by @Ida and the education team.
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Development of on-chain gamified tasks by education team.
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Development of Near presentation slides by @Ida
SECTION 4 - IMPACT AND OUTCOMES:
**Achievements: **
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Reach to new audience: The project provided an avenue for us to network and attract women from different countries, communities and protocols thereby paving the way for future collaboration As well as onboarding new DAO members and partners.
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CHALLENGES AND SOLUTIONS: One of the major challenges we encountered and are actively trying to solve is the issue of contract signing as the DAO isn’t a legal entity. Following Ida’s suggestion, we have prepared a letter of intent and are currently waiting for our project partner(SheFi) to sign before funds would be transferred. The partnership fund is still in DAO treasury as a result of this challenge.
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SOLUTION: We are in contact with lawyers to help us create a legal wrapper for the DAO to have a more professional legal process with partners . We are looking at a legal wrapper in Switzerland.
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Testimonials/Stories:
Some posts from scholarship benefactors:
Twitter
Twitter
- Section: 5 Roadmap and Future Plans:
As the Cohort has recently commenced, we are closely monitoring its effectiveness and identifying any barriers. The following steps outline our next actions:
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Partner Engagement: We aim to secure partner signatures for the Letter of Intent and complete the KYB process.
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Near Content Preparation: We will curate Near-related content and encourage participants to actively engage with Near.
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On-Chain Activity Design: Our focus will be on designing on-chain activities and motivating participants to participate in these activities
COMMUNITY PROJECT 2 AND 3
ORGANISATION NAME: She is Near DAO
PROPOSAL TITLE: She is Near X Jutsu
PROJECT THEME: EmpowerHer: Fullstack femmes
Eth Denver side event and panel.
DATE: 27th February, 2024
TIME: 6-9pm
REPORTING PERIOD: February
PROJECT’S CATEGORY: Community
SECTION 2 - Funding and Financials.
FUNDING RECEIVED: $9900
- Marketing materials: $500
Flyers
Booklet
Stickers
Name tags
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Course curriculum development: $1,000( @Souhila)
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Bounties for onchain tasks and widgets (capstone project) $2,000
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Side event at Eth Denver: $3500
Venue
Food
Merch
Drinks -
Coordination $200
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Swag: $500
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Hotel and flight :
- Sarah- flight(local) $450
- Sarah-hotel (50×4)$200
- Souhila -flight (international) $1,200
- Souhila -hotel(50x4) 200
- Miscellaneous: $150
BUDGET UTILIZATION:
- Marketing:
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Palmflet and fliers (printing): $340.68
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Stickers and pins:$287
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Taxes: $20
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Videographer: $585
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Venue and drinks: 3,057.27
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Large DAO banner (printing): $10
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DAO selfie frame: $92
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MDAO public board video and banners: $150
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Eth Denver side event submission banner, luma page banner design, booklet design, DAO roll up banner design:
BUDGET ALLOCATED VS ACTUAL SPENT.
Invoice -
Venue, drinks:
- Amount allocated: $3,500
- Amount spent: $3,057.27
- flyers, booklet, stickers, frame, banner, (printing,627 (including tax), videographer ( $585)
- Merch: (we replaced merch with selfie frame, video and to cover other media expenses mentioned above)
Budget allocated: $1000
Budget spent:$1,212
- FLIGHT AND HOTEL
Budget approved
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Sarah Flight Ticket:$459
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Hotel:$200
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Budget spent:
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Sarah flight: $695.71 – (Overage $245.71)
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Budget approved:
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Souhila flight $1200
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Souhila hotel: $200
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Budget spent:
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Souhila flight: $1200
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Souhila/Sarah shared hotel room: $591=overage: $191 Travel and hotel payment receipt
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Miscellaneous:
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Budget approved: $150
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Budget spent: 267.54
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Overage$117
5• Course Curriculum Development:
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Budget approved: $1000
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Budget spent: $1000
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TOTAL BUDGETED: $9,900
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TOTAL SPENT: $8,023.53
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Additional allocation from the budget not covered yet: (bounty for onchain tasks, widgets and capstone project) : $2000
Reimbursement:
- Sarah: $513.25
- Souhila: $191
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Total 704.25
(SUBJECT TO CONSULTATION AND DIRECTION FROM HOUSE OF MERRITT) -
Project total budget: 9900
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Project total cost: $10,023.53
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Project Average: $123.53
SECTION 3 - Progress And Milestones
PROJECT OBJECTIVES:
We had the combined goal to partner with Jutsu to bring development training to our DAO and new members, as well as throw an awareness meet-up, with a panel of women in tech, at EthDenver 2024.
Complete event video
COMPLETED MILESTONES:
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Held a social meet up and panel at Eth Denver 2024
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Created Course curriculum for the fullstack femmes course.
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Collaboration with other communities and OGs such as MarmaJ, Waterloo Blockchain, BuildDAO, NoonDAO, and Blockchain at Berkeley as additional course instructors to deliver the course
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Held a 1 hour panel with women industry experts.
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145 event sign-ups
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11 on-chain transactions (couldn’t do more due to issues with Shardog link)
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11 wallet created (same issue as above)
IMAGES FROM EVENT:
Processing: IMG_20240311_131605_383.jpg…Processing: IMG_20240311_131631_208.jpg…
IN-PROGRESS ACTIVITIES:
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Fullstack Femmes course content preparation inline with the developed curriculum (3 weeks)
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Project ideas/category: TC development. (1 week)Sign-up page development
UPCOMING MILESTONES:
- Course marketing and promotion (continuous action)
- Onboarding and signups(3 weeks)
- Development of onchain gamified tasks(3 weeks)
- Onboard at least 1tech based community
CHALLENGES AND SOLUTIONS:
- Testimonials/Stories:
Twitter
CONTINUED FUNDING NEEDS:
We will require $123.53 to cover overage (this can come from DAO retroactive bounty leftover if allowed)
TEAM CONTRIBUTIONS:
- Blessed : project coordination (She is Near)
- Blessed: marketing coordination.
- Kayleigh Svensson: project coordination, social event venue booking, social event marketing, creation of Run of Show for the social event, coordination with MarmaJ, Waterloo Blockchain, BuildDAO, NoonDAO, and Blockchain at Berkeley as additional course instructors, curriculum development, creation of course sign up form (Jutsu)
- Souheila (She is Near) Curriculum development
- Sarah: panel coordination
- Zahidul Islam: Curriculum development, demo and presentation (Jutsu)
- Zaram, Avantika, Yana (She is Near) content and designs.
CHALLENGES: Possible roadblocks to success and strategies to address them.
We had a failure with signing, onboarding and wallet creation at the event due to shardog link crashing
Without a legal entity in our name to facilitate legal agreements, we could face more delays
Details on EthDenver Meetup/Panel and learnings
Event Details:
The event was at the top of a food hall and bar, Zeppelin Station, in their private venue space upstairs that was arranged with tables, music, whimsical floral decor, and a bar. The panel was presented to the guests. After the panel, there was a Demo of Jutsu presented by Zahiduk. The bar closed at 9.00 PM, and people gathered outside to speak after the event.
PANEL MEMBERS:
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Maggie Love, SheFi
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Monica Tsang, Principal at Augmented Atelier
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Souheila Sidennas, Tech team, She is Near DAO
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Kayleigh Svensson, Operations at Jutsu
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Panel Moderator: Sarah Kornfeld
OVERVIEW:
The panel was programmed to last half an hour, during which four women would discuss their projects, the trends they see on the horizon, and ideas about how women can thrive on the blockchain. Our first four panelists gave essential insights into how to build your strategies into being a developer, how to work collaboratively with men and women, and the trends to watch in the space related to developers, women-led projects, and cross-platform collaboration.
What happened next was a happy accident. Four more women from the audience joined us to discuss their experiences working on Solana in Egypt, Dubai, and France. Eight women spoke, all told, and then we had an extra half hour of Q&A with men in the audience who wanted to learn more about the best ways to engage, hire, and support women team members.
This was an excellent (first) panel event for She is Near because it set a good structure for ongoing events. The entire panel lasted an hour and was highly interactive. It helped us align with women we had not met, onboard them into the She is Near DAO, make them aware of the Jutsu course, and introduce us to men in the ecosystem who want to be allies.
- Key insights from the panel include
Women and men don’t get many changes on-chain to learn how to collaborate well together, and the panel helped open a dialog
The women leaders on the panel all agreed that women working globally, on small and large projects, only amplify women’s abilities to lead well – we just need to ensure that we are funded and supported by allies who see our value.
We also heard from women-building companies (SheFi) now in 9o countries, women-building programs in the Middle East that are taking risks to grow, and the Near team from Canada in attendance who voiced their commitment to hiring more women actively.
Community project 4
Title: She is Near starter pack.
TEAM MEMBERS: Mercy, Avantika, Grace, Fortune
- Purpose
The She is Near Starter Pack purpose is to provide new members and some existing members essential knowledge about the Near blockchain, NDC, DAO system, Grassroots DAO in the ecosystem and their scope, with a core focus on She is Near DAO. The goal was to help streamline onboarding, making complex concepts simple through engaging and informative infographics.
Link to completed starter pack
- Educational Resource:
The starter pack provides a simplified overview of key concepts within the Near Ecosystem, fostering a quick understanding for new members.
Onboarding Tool:
It has continued to serve as a fundamental onboarding tool, equipping members with foundational knowledge to actively contribute to the DAO and ecosystem.
Feedback and Understanding:
USAGE STRATEGY:
The starter pack is automatically delivered to every new member of our DAO using a help BOT.
Community moderator and councils follow up to ensure the member finds time to go through it.
Completed milestones:
Copyrighting
Design
Assessment by council.
External assessment.
Distribution
Future milestones:
Poll on easy poll for onchain feedback and votes on effectiveness.
FINANCIAL REPORT:
Budget allocated $1500
Budget utilization
Design: $700
Copywriting $800
Allocated budget Vs Actual budget spent:
Allocated budget: $1500
Actual budget spent: $1500
SOCIAL MEDIA MARKETING:
Unbording and onchain activities:
Budget allocated: $60
Budget utilization:
Wallets activation: $50
Near.social gas : $10
Marketing materials:
Budget allocated: 500
Budget utilization:
Banners: (projects submission, marketing and promotion) $350
Video and banner (for MDAO public board submission)
$100
Meme contest.
Theme (EmpowerHer)
SUBMISSION
Submission sample
BUDGET ALLOCATED VS BUDGET SPENT:
- Budget allocated: $500
- Spent: $150(price poll.
- Reserve: $300
FUTURE UTILIZATION:
we will be running a weekly class summary context for the SheFi course.
The aim is to have scholars write a summary of all they were taught for the week and share on Near.social and twitter inform if threads, slides or infographics. Each week the best summary will be rewarded $50.
This will motivate scholars to take the course seriously and keep the community engaged.
- Budget allocated Vs budget spent:
- Allocated: $1060
- Spent: $1010
Community and Engagement
Community Growth: (Statistics on community size and engagement before and after)
Telegram(private)
Before 114
After 232
grew by 103.5%
Attach screenshots
Twitter:
Before 1200
After 4732
growth: 294.3%
Reach: 62, 971
Instagram:
Before 40
After 120
growth: 300%
Near social:
Before 34,:
After 45 :
growth: 132%
Medium: Before 4 After 5
Engagement matrics:
Twitter:
Likes: 3,518
Retweets,: 5,894
LinkedIn:
Like 212
Reshare 29
Comment 8
Near.social:
Likes 12
Reshare
Instagram:
Likes 6
Share
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SMM/ MODERATION REMUNERATION (DAO retroactive marketing budget reserve) $500
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Council Remuneration: $5,500
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Total Funding Received: $27,810
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Total funding spent(excluding SMM retro remuneration): $27, 963.53
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Overage: $153.53( as a result of the difference between anticipated budget for Eth Denver physical event and actual cost. Also, unbudgeted taxes and expenses paid)
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Excess:$0.00
FUTURE PLANS AND ROADMAP
We remain aligned with the NDCs vision to onboard more builders and projects onto NEAR and our long-term plan to engage over 500 women to the DAO is still in sight
With more women coming from other protocols we aim to grow our project list and support women led projects onto NEAR
We are also educating women to understand the Blockchain and what is needed in order to build products that meet actual needs.
Build cross-chain partnerships and collaboration with women from other protocols and communities.
