[Approved-$3000] Near Korea DAO Monthly Marketing and Community Growth Budget - July

CoinEasy · June 21, 2023, 2:18pm

[PROPOSAL] Near Korea DAO Monthly Marketing and Community Growth Budget - July

Guild Name: Near Korea DAO

About us

What is Near Korea DAO? A community-led initiative in South Korea, our goals

B - Building a strong community

O - Onboarding new users into the world of NEAR

S - Spreading the word of NEAR across Korea

Join us in shaping the future of blockchain!

Stay connected with us via our social media channels:

Telegram chat channel(0.8k users): [Telegram: Contact @NEARKoreaDAO )
Telegram announcement channel(0.7k users): [Telegram: Contact @NEARKorea_DAO)
Twitter(1.9k users): (https://twitter.com/NearKoreaDAO)
Medium: NEAR Korea DAO – Medium
Youtube: (19) NearKoreaDAO - YouTube
Instagram: NearKoreaDAO (@nearkoreadao) • Instagram photos and videos
Near Social: [Near Korea DAO | Near Social)
Near Linktr: NEAR Korea DAO | Twitter, Instagram | Linktree

Core member Jaden: Near Social
Core member Kailey: Near Social
Core member gryptoguru: Near Social

NEAR Protocol Korea DAO members:

CoinEasy: Telegram: Contact @coiniseasy (4.9k users)

크립토 도서관: Telegram: Contact @gachi2job (10k users)

코인같이투자: Telegram: Contact @WeCryptoTogether (22k users)

BQ: https://www.youtube.com/channel/UCXwcm91Ebpsn_2Qx1lguTZw (5.5k users)

멘탈관리소: Telegram: Contact @jaysonchart (1.9k users)

Detailed what we have done: (Notion – The all-in-one workspace for your notes, tasks, wikis, and databases. )

Marketing Type: Social Media, Advertising, Blogs, Events

Funding Scheme: Monthly

Previous proposals

NEAR Korea DAO KPIs

Transactions Count:

Keep a count of how many times people use the community’s wallets on NEAR.

Developers Joined:

Count how many developers have joined and are using bOS.

Rewards on near.social:

Track the rewards given to people who are active on near.social.

Tool Usage:

See how many people are using Github and other tools for NEAR.

Product Testing:

Keep track of how many new products are tested by the community.

Community Growth:

See how many new people join the community and how active they are.

Business Partnerships:

Count how many local businesses are working with NEAR.

Developer Events:

Keep track of events for developers and how many attend.

Workshops:

Count how many educational workshops are done for the community.

Local Adoption:

Keep an eye on how well NEAR products are being used locally.

Content and Engagement Strategy:

We’re bringing our community alive through engaging content and diverse communication channels. Here’s our plan:

Content	Channel	Details	Category	Expected deliverable	USDC per month
Dynamic Community Management	Telegram	Our mission is to foster an engaged, thriving community around the clock. We’ll fuel this through regular news updates, partnerships, and a mix of fun and educational activities.	Core focus > Social Media	Expect 2-3 daily news and education contents updates	700
Robust Social Media Presence	Twitter, Instagram, YouTube, Naver blog, Near Social	We’ll keep our community engaged with regular updates on ecosystem news, partnerships, giveaways, and challenges. To ease onboarding for newcomers, we’ll share succinct tutorials and informative infographics, ensuring a smooth and welcoming entry into our ecosystem.	Core focus > Social Media	1Expect 2-3 daily news and education contents updates	1,000
Onboarding & Engagement via Keypom Initiative (including AMAs)	Zealy, Link3, Keypom	We are committed to onboarding new users to BOS and ensuring their continuous engagement through Keypom. Our approach incorporates Monthly Activity Leaderboards, enticing incentives, and regular AMA (Ask Me Anything) sessions conducted via Link3. The AMA sessions will serve to optimize user engagement from various platforms, bringing them into the BOS ecosystem. This multi-pronged strategy is designed to foster a thriving community, spark participation, and maintain user interest, making the Keypom experience both rewarding and enjoyable.	Core focus > incentives > Leaderboards + AMAs	1 leaderboard sessions + 2 AMA session per month via Link3	200
Thoughtful Content Creation	Medium	We will author informative articles about the Near Protocol. These writings will both educate and attract newcomers, providing immense value through insightful content.	Core focus > Content > Writing	2-3 articles per month	350
Influencer Marketing Campaigns	Twitter, YouTube, Instagram, Telegram, Naver blog, Near Social, Leveraging KOLs,	In collaboration with our DAO members (KOLs), we’ll work with influential bloggers and projects to promote our community through paid advertising. Our success will be measured by the increase in our membership.	Core focus > Social Media > Influencer Marketing	2-4 promotions per month	750

Total
3,000 USDC

Wallet
nearkoreadao.sputnik-dao.near

If you have any questions, I would be delighted to answer them

Thank you Community, @regionaldao-council, @marketingdao-council, advisors, and all concerned parties, Happy day, everyone

IgbozeIsrael · June 21, 2023, 7:11pm

Thanks for the great work with your team.

I did not see plans for using near.social for contests and other events. can you help explain?

Thanks

CoinEasy · June 21, 2023, 7:37pm

Absolutely, IgbozeIsrael. In our plan to expand the BOS ecosystem and actively engage our community, near.social will play a pivotal role.

To enhance community engagement, we’ll utilize near.social extensively in the following ways:

Content Sharing on Near.social: All educational materials, news updates, tutorials, and infographics created by our team will be posted on near.social. This approach ensures that community members have a centralized location to access all the relevant content.
Active Encouragement for Near.social Use: Beyond merely posting content, we’ll actively encourage our community members to use near.social for their interactions. We’ll do this by emphasizing the benefits of using the platform and promoting its features in our communications. This approach fosters an active community and helps our members get the most out of the platform.
User Engagement through Near.social: All our community activities, including quizzes, meme contests, AMAs, and other events, will be conducted on near.social. By doing so, we reinforce the usage of the platform and make it an integral part of the community’s experience.
Near.social as a Hub for Partnerships and Product Testing: When we establish partnerships or perform product testing, we’ll use near.social as the primary platform for these activities. This strategy not only showcases the versatility of near.social but also demonstrates our commitment to making it a central part of the NEAR ecosystem.

By focusing on near.social as a critical tool for our community engagement and expansion efforts, we can foster a vibrant and thriving NEAR ecosystem.

Bakaka · June 23, 2023, 12:10pm

Thank you for your proposal and your great job to the ecosystem.

I have a few concerns and questions:

Why are your social media accounts not growing in number of users?
You mentioned 0.8k in your telegram group in your first proposal First proposal , which we expect to slightly increase before the following month, but after your report is the same growth First report in which you submitted the same growth rate in the following month’s proposal and the same this month too, with a slight increase in your twitter from 1.8 to 1.9k which you didn’t even check. Your other two proposals also mentioned the same growth rate.

Attention to detail is very important, especially when submitting a proposal for a fund request.

Lastly, what are your challenges in terms of user growth? is it something that we can help, because if after receiving funding for a good 3 months, there is no sign of a user growth rate, which is a serious concern

Am happy to have a call with you or your team, holla me tg:Bakaka01

CoinEasy · June 23, 2023, 12:40pm

Hi, Bakaka,

Thank you for reaching out to us with your questions and concerns. We highly appreciate the attention and feedback you have provided as this helps us stay accountable and continuously improve.

To address your query regarding the growth of our social media accounts, our team has been heavily concentrating on the development and enhancement of Near.social. We are pleased to share that we have experienced significant growth on this platform, more than doubling the number of users recently. Moreover, we are actively working on improving our presence on other social media platforms including Instagram, Medium, and YouTube, and have observed a twofold increase there as well.

Regarding the consistency in numbers mentioned for our Telegram group and Twitter, we acknowledge the oversight and apologize for any confusion caused. Our Telegram group has seen heightened activity and engagement, as reflected in the statistics from our reports. We are committed to growing our Telegram community further. As for the Twitter account, we have now updated the figures and are determined to make it a priority to double-check all data in future proposals and reports.

We understand the importance of branding and have taken steps to make our social media presence more engaging and approachable by adopting a web2-friendly appearance. Additionally, we have actively participated in events such as NEAR Korea DAO Community Meetup: A Buidl.asia Side Event during ETH Seoul Week, June 2023, South Korea, where we successfully onboarded over 80 accounts on Near.social and engaged with new projects like AI Network.

We are sincerely grateful for your feedback, as it aids us in recognizing areas that require additional focus. Your concern regarding user growth is important to us, and we are putting in efforts to attract users through high-quality, user-friendly educational content and engaging events in collaboration with other projects.

If there’s any way the community could support us, or if you have suggestions, we are open to discussions and collaborations. We would also be delighted to have a call with you to discuss further. You can expect to hear from us on Telegram soon.

Once again, thank you for your valuable input and your continued support for NEAR Korea DAO.

kiskesis · June 28, 2023, 10:10am

An outstanding job was done on social media and near social last month!

I love that you started using Zealy and your Twitter looka solid.

Happy to support a new proposal, but keep in mind, that RC DAO’s main KPI right now is on-chain metrics, so:

We expect that your guild will join the IAH contest and will onboard people to IAH
You already do an awesome job! But to show on-chain metrics we expect contests where people will do something on BOS/Near Social not only your account
Just an idea that Keypom stats from offline events are well-trackable so you could use it too

IgbozeIsrael · June 28, 2023, 10:24am

Happy to support after the explanations.

@marketingdao-council @Dacha

Bakaka · June 28, 2023, 10:45am

Thank you for your explanations and way forward, happy to have call with you .

Happy to support your proposal and take note of what Hlib mentioned regarding our on-chain KPIs.

CoinEasy · June 28, 2023, 1:43pm

Thank you for your support and valuable feedback.

CoinEasy · June 28, 2023, 1:44pm

Thank you for your support!

CoinEasy · June 28, 2023, 1:45pm

Awesome, appreciate your support and the heads-up about on-chain KPIs. Let’s jump on a call soon to chat more. Let me know when works best for you.

Bakaka · June 28, 2023, 2:04pm

chat me via tg and discuss more.

Dacha · June 28, 2023, 7:43pm

Hello team!

How many UAW and transactions your community brought to our Ecosystem in June?
It would be great if pay more attention on RC DAO spreadsheet;

RC DAO KPIs:

Transactions increase via interactions with products on NEAR. For clarity and simplicity, the RC-DAO shall focus on activities generated through the community’s wallet(s). Examples are engagements through keypom, near.social, NEARDROP, AstroDAO, or bOS etc. This makes it easier for the district to be sure of activities that are specific to each community.
Developer activities on bOS: This involves all onboarded developers either web3 or web2 that play over widgets on bOS. RC leaders should be sure to have a record of developers onboarded on-chain. This makes it easy for checks too.
Community rewards to members who are active on near.social. This means activities where ever held, should transit to the use of near.social to announce winners. ONLY community members using near.social should be rewarded. Also near.social can be used for activities such as quizzes, meme contests, etc
Interaction with Github or other developer tools associated with the NEAR ecosystem.
Testing of products before launch on the ecosystem
Increase in community size organically. We ought to remember that a community of 100 that brings great on-chain traction is far better than a community of 1000 without on-chain activities.
Business Partnerships: Regional Communities can/should work on building partnerships with local businesses and organizations to promote the use of the NEAR Protocol. This can help increase the number of transactions on the network as more businesses start accepting NEAR tokens as payment.
Developer Outreach: Regional Communities can/should hold events that will attract developer onboarding into the ecosystem. This will lead to building local products that will attract more users from local regions into the ecosystem.
Hosting workshops to educate the community on how to use various products built on NEAR

Could you please update your proposal according to the KPIs? Thanks!

CoinEasy · June 28, 2023, 8:25pm

How many UAW and transactions your community brought to our Ecosystem in June?

You can find it from [REPORT] Near Korea DAO June 2023 - Marketing / MarketingDAO - NEAR Forum

P.S Users made account using Keypom and https://near.org/ both account.

We will update our proposal according to the KPIs. Thank you!

Ola · July 2, 2023, 5:06pm

Happy to support this proposal

CoinEasy · July 2, 2023, 8:12pm

Thank you for your support!

Dacha · July 6, 2023, 3:24pm

Hello! Moved to approved status according to @IgbozeIsrael and RC DAO admins’ decision. Thanks

CoinEasy · July 6, 2023, 4:14pm

Thank you once again for approving our proposal.

Please help to check and approve: DAO Proposal (astrodao.com)

@cryptocredit @so608 @Dacha