[CLOSED] Near Korea DAO Monthly Marketing and Community Growth Budget - October

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[PROPOSAL] Near Korea DAO Monthly Marketing and Community Growth Budget - October

Guild Name: Near Korea DAO

Near Korea DAO
Near Korea DAO1480×1480 43.1 KB

About us :raised_hands:

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1500x500 (1)1500×500 44.1 KB

What is Near Korea DAO? :busts_in_silhouette::kr:A community-led initiative in South Korea, our goals :point_down:

B - Building a strong community :building_construction::handshake:

O - Onboarding new users into the world of NEAR :globe_with_meridians:

S - Spreading the word of NEAR across Korea :mega:

:globe_with_meridians: Join us in shaping the future of blockchain! :black_heart:

Stay connected with us via our social media channels:

Core member Jaden: Near Social 1
Core member Kailey: Near Social
Core member gryptoguru: Near Social

Detailed what we have done: (Notion – The all-in-one workspace for your notes, tasks, wikis, and databases. )

Marketing Type: Social Media, Advertising, Blogs, Events

Funding Scheme: Monthly

Previous proposals :scroll:

Metrics of Evaluation

  1. Accounts Retention: Aim to retain 80% of our onboarded users after 8 weeks, maintaining interaction on the chain.
  2. Account Acquisition Cost: Target to reduce the acquisition cost to below 5 USDC per account through our initiatives.
  3. dApps Engagement: Ensure that at least 60% of accounts retained for over 1 week are engaging with more than one dApp in the NEAR ecosystem.
  4. Social Engagement Score: Through our various channels, target an overall 20% increase in the number of posts, likes, followers/views in the coming month.

Content and Engagement Strategy:

We’re bringing our community alive through engaging content and diverse communication channels. Here’s our plan:

  • Education
    • Dynamic Community Management (via Telegram): 24/7 customer services who have questions about the NEAR ecosystem Expect 2-3 daily news and educational content updates. Funding: 700 USDC
    • Robust Social Media Presence (via Twitter, Instagram, YouTube, Naver blog, Naver premium contents, Near.Social): Expect 10 daily news, 2 articles, 2 tutorial videos, 4 Infographics, 20 translation and etc educational content updates and posting on Near.social Funding: 1,350 USDC
    • Thoughtful Content Creation (via Medium) and posting on Near.social: 2-3 articles per month. Funding: 250 USDC
    • 2 AMA sessions per month via Link3 and posting on Near.social Funding: 200 USDC
  • BOS Building
    • BOS component / Near Social (Using BOS widgets on Near Korea DAO Near.social page, Bounty for the community, widgets events, Near social contests) $300
  • Onboarding
    • Dynamic Community Management (via Telegram channels): Part of the community management would involve onboarding new users. Robust Social Media Presence (via Twitter, Instagram, YouTube, Naver blog, Near Social): Part of the social media activities would involve onboarding new users.
    • Onboarding & Engagement via Keypom Initiative (including AMAs via Zealy, Link3, Keypom): The initiative is largely about onboarding.
    • Onboarding new users for IamHuman authentication
    • Onboarding new users for Near.Social active posting event: $200

Spotlight on Success: NEAR Korea DAO Social Community, BOS Development Event with IamHuman authentication

This event serves as a testament to the effectiveness of our strategies. During this event:

  • Students from Korea Universities have submitted more than 20 BOS proposals, and we received votes from 554 community members on these submissions.
  • over 1,000 posts were curated and shared on NearSocial.
  • over 4,000 transactions were executed on-chain, underscoring the active engagement of our community.
  • Over 37 users have used the IamHuman authentication.

The triumphant success of this event exemplifies the potential and vigor of our community. It not only confirms the impact of our strategies but also sets the benchmark for future initiatives.

Total :moneybag:
$3,000

Wallet :credit_card:
nearkoreadao.sputnik-dao.near

If you have any questions, I would be delighted to answer them

Thank you Community, @marketingdao-council, @Dacha, @cryptocredit, @Klint, @satojandro, @so608, advisors, and all concerned parties, Happy day, everyone :raised_hands:

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Thank you for your double proposal. :grin:

i have already commented on your September backlogs https://gov.near.org/t/proposal-near-korea-dao-monthly-marketing-and-community-growth-budget-september/36316/4 to be considered for October. We are going to close this one.

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Thank you!

Dear Bakaka,

First and foremost, thank you for responding to our proposal. We’re proud to be recognized as an outstanding community within the NEAR ecosystem.

Based on the provided guidelines, we’ve aligned our proposal with the Vision Key Metrics and objectives outlined by the CoA.

To address your questions:

1. Effective Channels for Attracting New Users: Telegram, X, and Naver blogs have proven to be the most effective channels for attracting new users in Korea. Specifically, the updates and news related to the Near ecosystem disseminated through these platforms have significantly contributed to attracting and onboarding new members.

2. Decrease in Telegram Members: You’re right in observing a slight decrease in our Telegram membership from 0.93k to 0.907k. One reason for this is our recent focus on on-chain activities, leading to increased engagement on Near.social. As evident, our Near.social community has witnessed consistent growth, and our members are actively posting and interacting there. However, we do acknowledge the importance of maintaining and growing our Telegram presence and, as suggested, will make a concerted effort to focus on this channel in the coming months.

3. Popular Ecosystem dApps: Regarding ecosystem dApps that have seen higher adoption among our community, projects like Meta Pool, Ref, and Here wallet stand out. These projects not only resonate with the needs and preferences of our community but are also our esteemed partners, thereby strengthening the bond and collaboration.

4. Effective Content & Activities: The weekly recap has been a standout in terms of content that resonates with our community. These recaps have consistently driven higher user posts, likes, and followers/views. Our community, as well as other projects within the Near ecosystem, have expressed appreciation for this initiative, as it provides a concise and comprehensive overview of the week’s developments.

In alignment with the Vision Key Metrics set by the House of Merit and CoA, we aim to utilize these insights to further refine our strategies. Our endeavors will be geared towards enhancing account retention, optimizing acquisition costs, and maximizing dApp usage and social engagement metrics. We truly believe in the power of continuous improvement, and your feedback is instrumental in this journey.

Thank you for your continued support and trust in Near Korea DAO.

Warm regards,

Near Korea DAO Team

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Hey @CoinEasy so we can keep things organized, can you update the Sept/original proposal since the comments/conversation are already going on there? I am closing this one out so we have just one post that’s officially in play this month. Thanks!

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Thank you! Will talk further on the Sept/original proposal to October!