2. [proposal] social networks demonstra - posting plan

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Impact and value:
We expect to grow Demonstra’s followers having as its central objective the development of an inclusive and accessible communication to all audiences with functional diversity. Another important value for Demonstra Project is to spread the artistic production of people with disabilities in the visual arts and social networks, in order to value and spread more and more such professionals and inclusive projects, aggregating these values and concepts to the Near community.

In the month of May we will have a seminar and an online exhibition and we will be focused on their propagation.

Metrics for measuring success:

  • In the last month we had growth in the accounts reached, accounts engaged and total followers compared to the last month. We have progressively increased our reach and we intend to continue at this pace of growth.

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  • We grew 4.7% in accounts reached, 2.1% in terms of interaction and 0.4% in number of followers. We aim to reach more followers with more posts and interactions in the coming months.

  • With a person (@yuli7) dedicated to social media management and regular boost, we intend to improve these numbers, reaching more followers and highlighting the importance of funding and community Near.

  • We are publicizing our partnership with near on our networks and tagging all our posts with #nearprotocol and #near.

Estimated timeline and achievement milestones:

  • Produce 4 weekly posts on Instagram;

  • Weekly boosts with investments of 20 to 25 USD per week. We believe it is necessary to invest a little more in boosting some posts on instagram to continue to reach more people and interactions. We intend to continue the actions of last month, improving the focus and reach of our project;

  • We also intend to create greater engagement and interaction with the audience that already follows us (10.9m), maintaining consistency and regularity in publications, through the creation of teasers created by @lucterra from CUDO DAO;

  • We will start to publicize the seminar schedule, highlighting the invited participants. We’ll show you who they are and a little bit of their bio

  • We will have an online exhibition in 21 May where the artists’ works will be spread out in the virtual spaces of 5 partners. We will publish posts about each of these partners making a little introduction of who they are.

  • We will make 3 newsletters throughout the month. One will have the entire seminar program and a presentation by the participants. In the other we will talk about the online exhibition and the exhibition partners. in the third we will focus on the resident artists who will participate in the exhibition

Funding Details:

  • Social media content production and profile maintenance: 400 USD
  • Boost on Instagram: 100 USD
  • Art direction and co-production of posts: 250 USD

Sub total 850 USD

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