[REPORT] March 2022 Monthly Report - Demonstra DAO
Project Name : Demonstra DAO
Project Status: [ in progress ]
Project Accounting : current account balance 1,195.96 USD
demonstra.sputnik-dao.near/ danimore.near
Updated Project Timeline :
- This report is related to the [Approved] March 2022 - Social Media Production & Maintenance Budget for Demonstra DAO and reflects the achievements and learnings observed in the last 30 days.
Highlights:
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We managed to increase the number of followers and greater engagement with our publications, creating greater interaction with people who are interested in the art produced by artists with disabilities. Our goal is to propagate and give visibility to this rich and powerful production and, through social networks, reach the entire artistic community and other sectors of society.
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We realized the importance of having a communication and marketing professional focused on such matters and the collaboration with @yuli07 has been very good for her professionalism and commitment to the project.
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Having the support of Marketing DAO will allow us to increasingly expand our network of contacts through assertive tools to communicate our purposes with artists and the general public.
Metrics:
- In the last month our reach grew 973% compared to the beginning of the year. Our work effectively started on March 15th and this can be seen in the chart below. We have progressively increased our reach and we intend to continue at this pace of growth.
- Meta 1: produce 2 to 4 weekly posts on Instagram + weekly boosts with investments of 10 to 15 USD per week. In March, we created 3 posts, 2 videos, 1 reels and 23 stories in the last month, distributing the boosts across all publications. Our goal was to diversify posts to reach more people.
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Meta 2: we aim to reach 500 likes on posts as has happened occasionally and a goal of 500 new followers by the end of March. We realize that these goals are quite ambitious for the current situation of the project. With @yuli07’s work and prospects, we will have real feedback that is feasible for the coming months, which will always be detailed and shared with Marketing DAO.
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In addition to the reach of our publications, we also grew 8.7% in terms of interaction and only 0.5% in number of followers. We aim to reach more followers with more posts and interactions in the coming months.
links to posts:
Learnings:
- We are learning how the Instagram boost for the Demonstra page works. We experimented with different ways of publishing (posts, reels, videos and stories) to understand how close each one of them is to our goal of reaching more people interested in our project. We distribute the requested boost value (50USD) in these different publications, changing the target audience and times. We believe that this way we will be able to realize how we have the best answer for our goals.
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We also learned how to place an order directly in marketing-dao, which will help us to better structure our projects and to have greater autonomy and action, focused on Demonstra marketing.
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We realize that we will always have to be attentive to communication accessible to all audiences of multiple body diversity. In this way, we are very attentive to the tools and norms of inclusive communication together with the support of the collaborator @vinscheffer from Art in Libras.
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It has been very important to work with design professionals to create the artwork for the posts, this reinforces and preserves the visual identity of the project and increasingly connects the audience to something. Working with @lucterra from CUDO DAO has been very positive for the creation of the video teasers, as shown in the video images below and the post link. And guidance and direction with Demonstra founder @dani has been essential to overall focus and purpose.
Nexts steps:
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We intend to continue the actions of last month, improving the focus and reach of our project.
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We also intend to create greater engagement and interaction with the audience that already follows us (10.9m), maintaining consistency in publications, through the creation of teasers created by CUDO DAO.
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We also intend to reach an audience that does not yet know the project, through relevant and interesting content.
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In April we will start to publicize the production process of the works that will be presented in the online exhibition of the resident artists.
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We will start to publicize the new Demonstra Gallery in Mintbase. 4 visual artists were onboarded in order to produce the works under @juliamorelli55sp’s curatorship and @dani’s direction.
All are welcome to join us to talk and see our projects.
Website | NEAR Forum | Instragram | Facebook | Mintbase
Thank you!
Thanks for sharing the report.
