[PROPOSAL] November 2021 Social Media Management + Marketing & Communication budget for Incubadora DAO
Project Name: Incubadora DAO
Funding scheme: Monthly
**Project members : @herikalcn @frnvpr @JulianaM @Samiasns @chaveirinha
Initiative Summary:
Incubadora DAO is a laboratory for experimentation in arts + technology. It is a platform to promote the collaboration between artists, academics, curators, creatives and cultural practitioners. Due to the growing precariousness of the cultural sector and artistic labor, we intend to ideate emancipatory solutions and help reshape the traditional art ecosystem using blockchain and DeFi purposes.
After promoting a very successful Artistic Residency, rewarding artists with our first Artist Stipend Program and working as a bridge between cultural agents and the NEAR ecosystem by promoting engagement through our multiple channels, Incubadora needs to expand its extent in order to amplify the visibility and the adhesion of Its future activities. We believe that the best way to do so is by building up our social media engagement, using them to boost the number of people interacting with our website, fórum, Mintbase Store and TG.
Incubadora Communication Channels:
WebSite | NEAR Forum | Instagram | Twitter | Telegram Group Chat
Website preview (launching of the website soon):
Metrics for measuring success:
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Grow social media engagement, producing content with links that will lead to the NEAR ecosystem such as the forum, our website and Mintbase Store, as well as the Incubadora community on TG
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Two to three posts per week on Instagram + several stories
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Two to five tweets per week on Twitter + 1 retweet per day
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Achieve 150 visits on the first month of Incubadora web page
Estimated timeline and achievement milestones:
This proposal is for the month of November. At the end of the month, we will re-evaluate and refresh the strategy for the following months. Achievement milestones include:
- Growing our social media followers and interactions. We currently have 257 followers on IG and 497 followers on Twitter. The goal is to increase the followers in 15-16% for both channels so we reach 300 followers on IG and 570 on Twitter.
- Building up the daily traffic of our recently launched website (to be monitored via Google Analytics)
- Increasing the interactions in our NEAR Forum
- Growing the Incubadora community via Telegram. We currently have 57 members on our TG community group and we are looking forward to increasing this amount by 20%, reaching 70 members.
- Increasing the visibility of our MintBase Store
Previously funded proposals in the Creatives DAO category:
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[APPROVED] Incubadorapt DAO October Budget Overview
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[APPROVED] IncubadoraPT DAO September - Budget Overview
Funding Details
Social Media:
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Instagram account management = 150USD 18N
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Instagram promotional tool = 85USD 11N
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1 post to be promoted for 30 days in order to increase the visibility of the IG account, having an estimated reach of 2.700 to 7.100 people approximately = 35USD 5N
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2 posts to be promoted for 10 days in order to increase the visibility of our initiatives, having an estimated reach of 5.540 to 14.000 people with previous interest in the art field for example = 24USD (12USD each) 3N in total
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2 posts to be promoted for 10 days in order to increase the visibility of our Mintbase Store, having an estimated reach of 5.540 to 14.000 people with previous interest in art, NFTs and Crypto Currencies for example = 24USD (12USD each) 3N in total
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Twitter account management = 150USD 18N
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Content creation for social media = 150USD 18N
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Canva: 15USD (11,99€/month for the standard plan) 2N
Sub-Total: 550USD
Website:
- Domain and storage = 150 + 60 = 210 USD
- Content creation = 150 USD 18N
- Design management = 150USD 18N
*Sub-Total: 510 USD
Total requested amount
- 1060 USD
NEAR Wallet ID/ DAO: incubadora.sputnik-dao.near
Wallet owner’s name: Incubadora DAO
Thanks for your attention folks
