Hello, Dacha!
Thanks for the quick feedback. I also appreciate the insights my fellow partners shared so far. I make their words mine and also would like to add:
Since the first proposal Incubadora made to the Marketing DAO I’m in charge of the Instagram account management. As pointed out by @JulianaM this work involves more than making posts and stories. During the last month, I was responsible for designing the strategy to grow our number of followers, managing the metrics related to our promoted posts and tracking Its results. Also, It involved connecting with other accounts and answering direct messages.
As shown in our last report, the IG account goals related to the Marketing DAO Funding were fully achieved and our IG account had huge growth. Besides growing our followers in more than 30%, we were able to reach 27k accounts and our engagement was 65% stronger. When we posted the November funding request we actually had 257 followers on IG and today we have 505, almost double.
Here are the details in our last report:
We did not ask for funding based only on the number of posts we could do per month. Our strategy is the amount of post + engagement driven. In the funding period, we made the number of posts intended and grew a lot more than expected. Within the Creatives category, we became one of the DAOs with more followers on IG.
It doesn’t make sense to ask 50USD to manage IG. In the last funding, we requested 150USD for management + 85USD for promotion and the results were delivered, the goals were even surpassed. Now, we believe that we can achieve much more and that is why we requested 50USD more. We do not intend to request more and more to manage IG each month, but we want to keep growing our engagement, metrics and goals. With that said, we believe 200USD is a reasonable amount to be requested not only on January but also in the following months. This amount is intended to be the pattern for managing each social media channel.
Exactly. This account is not active because nobody works with this account. We want to change that and that’s why this funding request represents the first time ever we ask for fundings for managing our Facebook account. As you can see, our strategy here is gonna be:
This funding request isn’t to support what we already made, but to help us do what we intend to achieve based on the goals above. If we keep having $0 to manage this page, this is going to stay where It is. As mentioned before, $200 is intended to be the pattern for each social media.
Thanks! Letícia Vilela is the queen behind It. I’m sure she will appreciate your comment.
In the November funding request for the Marketing DAO, we did not ask for TG moderation payment because we had It from our Budget request to the Creatives DAO. As highlighted in our report
It means that we ended up setting goals to TG moderation for the Marketing DAO while our funding was coming from the Creatives DAO. As we noticed this incongruence, we wanted to concentrate the communication budget within the Marketing DAO, setting the related goals and making reports. As our proposal for the Marketing was only approved by the end of the month and we had to observe the results based on our December calendar, the TG channel moderation for December was not paid, but the metrics for Its development and results was still showcased on our report:
It doesn’t make sense to set goals without rewarding people for their work. Our proposal is the same for the other social media channel: 200USD with a very realistic goal:
Exactly. You did not find the link because It’s not active yet. Just like Facebook, this is the first time we request funding for YouTube. As mentioned in our report:
Following the other social media channels, our proposal is to request 200$ to design and manage the YouTube channel having the following goals:
I subscribe to Juliana’s words here. Our website was launched in November and It’s managing is a really challenging and time-consuming task. The background work is huge and we are making efforts to be a reference in our field, holding hands with researchers, trying to bring people together to participate and discuss our environment. And yes, @Samiasns is having workshops with the website designer and the webpage already looks different from Its launching.
In terms of our bounties, I believe @frnvpr made It clear. If you want you can also take a look at the amazing work muti DAO is making, their bounty example is definatelly a model of good practice for us.
Anyways, in spite of everything that was sad, n my opinion, the total amount requested for managing 5 social media channels, 1 website and promoting bounties seems really reasonable. The proposal presented here has everything to be a monthly-based proposal, with the goals being adjusted according to the generated results.
Incubadora has made great efforts to make our community stronger. And It’s part of our identity to make things in a clear and respectful way.
I hope other council members can enrich this discussion.
Thank you!