[Approved] February 2022 Social Media Management + Marketing & Communication budget for Incubadora DAO

Marketing DAO Marketing DAO
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Social Media Management + Marketing & Communication budget for Incubadora DAO

Project Name: Incubadora DAO

Funding scheme: Monthly


Initiative Summary:

Incubadora DAO is a laboratory for experimentation in arts + technology. It is a platform to promote the collaboration between artists, academics, curators, creatives and cultural practitioners. Due to the growing precariousness of the cultural sector and artistic labor, we intend to ideate emancipatory solutions and help reshape the traditional art ecosystem using blockchain and DeFi purposes.

Across the last month, Incubadora has expanded Its communication channels to Facebook and YouTube. Our growing visibility in social media made us have twice as many attendees in our seminar, called “Art and Erotism in Georges Bataille”, compared to last month; the 3rd edition of our Artist Stipend Program had 22 applications, more than the 1st and the 2nd rounds combined; and Incubadora’s Vertical was able to support three projects [link 1, link 2, link 3].

In terms of marketing and communication, our goal is to be a bridge between cultural agents and the NEAR ecosystem by promoting engagement through our multiple channels. The work we made so far has shown that building up our social media engagement, using them to boost the number of people interacting with our Website, Forum, Mintbase Store and TG, is really effective in amplifying the visibility and the adhesion of our activities.


Incubadora’s Communication Channels:

Website | NEAR Forum | Instagram | Facebook | Twitter | Telegram | YouTube


Metrics for measuring success:

  • Grow social media engagement, producing content with links that will lead to the NEAR ecosystem such as the Forum, our Website and Mintbase Store, as well as the Incubadora community on TG

  • Two to three posts per week on Instagram + several stories

  • Two to three posts per week on Facebook + several stories

  • Two to five tweets per week on Twitter + 1 retweet per day

  • Feed Youtube channel with three or more videos per month


Estimated timeline and achievement milestones:

This proposal is for the month of February. At the end of the month, we will re-evaluate and refresh the strategy for the following months. Achievement milestones include:

Growing our social media followers and interactions:

  • Instagram: go from 914 to 1100 followers, growing around 20%

  • Facebook: go from 86 to 150 followers, growing around 60%

  • Twitter: go from 630 to 690 followers, growing around 10%

  • Telegram: go from 95 to 110 members, growing around 15%

  • Youtube: reach 25 subscribers + 350 views in our content

  • Building up the daily traffic of our website, going from 445 to 500 visitors per month (to be monitored via Google Analytics). The growth strategy involves inviting researchers to write texts and publish them on our website and investing in more educational content in order to attract the audience from web 2.0 to the web 3.0 environment

  • Increasing the interactions in our NEAR Forum. Besides redirecting our social media audience to the Forum through engaging them in our initiatives, the strategy here also involves the creation of bounties to reward and encourage the NEAR community to promote our communication channels. Last month our bounties have proven to be very efficient [link 1, link 2]

  • Increasing the visibility of our MintBase Store


Previously funded proposals in the Creatives DAO and Marketing DAO categories:


Funding Details

Social Media:

  • Instagram account management = 200USD 17,3N

  • Instagram promotional tool = 83USD 7,2N

  • 1 post to be promoted for 30 days in order to increase the visibility of the IG account, having an estimated reach of 2.900 to 3.400 people approximately = 35USD

  • 2 posts to be promoted for 10 days in order to increase the visibility of our initiatives, having an estimated reach of 5.540 to 14.000 people with previous interest in the art field for example = 24USD (12USD each)

  • 2 posts to be promoted for 10 days in order to increase the visibility of our Mintbase Store, having an estimated reach of 5.540 to 14.000 people with previous interest in art, NFTs and CryptoCurrencies for example = 24USD (12USD each)

  • Facebook account management = 200USD 17,3N

  • Twitter account management = 200USD 17,3N

  • Telegram group moderation = 200USD 17,3N

  • Youtube channel management = 200USD 17,3N

  • Content creation for social media = 200USD 17,3N

Canva: 15USD (11,99€/month for the standard plan) 1,3N

  • Tool to run seminars and meetings

Zoom Meetings: 17USD (13,99€/month for the pro plan) 1,5N

Sub-Total: 1315USD

Website:

  • Content creation = 200USD 17,3N
  • Design management = 200USD 17,3N
  • Researcher writing fee = 300USD 26N

Sub-Total: 700USD

Engagement bounty:

  • Community participation airdrops = 300USD 26N
  • Bounty management = 100USD 8,6N

Sub-Total: 400USD


Total requested amount

  • 2415USD

NEAR Wallet ID/ DAO: incubadora.sputinik-dao.near/ jmm.near

Wallet owner’s name: Incubadora DAO/ jmm.near

Thanks for your attention folks :purple_heart:


herikalcn: NEAR values edit: 1N = 11,58USD

6 Likes
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This was an incredible month, both the bounties were an incredible success! :call_me_hand:

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hello @marketingdao-council, bringing you attention to this proposal. Thanks!

:robot:

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Hey there, hope you’re well.

We are in the 10th day of the month and this proposal was made 13 days ago. Can we have a feedback from you, please? We really want to keep implementing our strategies in the best way possible.

thank you!

@cryptocredit @David_NEAR @Dacha @jcatnear @satojandro

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Looks like you all had great steady growth in January!

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Hey gm,

Do you have any examples of where you’ve used this? Can’t seem to ID any in the original post.

All in all, happy to approve.

@marketingdao-council

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Hey David!!

Thanks a lot for the support!! :purple_heart:

We use Canva for social media and website content creation. So everything in IG, FB, TT and more are designed there.

For running seminars and meetings we use Zoom Meetings. Our previous seminars are available at our YouTube Channel.

Having premium subscriptions for these two has been crucial for our marketing and communication activities.

Thank you!! :hugs: :dizzy:

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Pool in AstroDAO: Astro

@marketingdao-council

Thanks a lot for the support guys! :purple_heart: :dizzy:

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You are welcome :grinning:

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For NF: left a comment on the astrodao poll, requesting an updated value. Current value: 310N

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