I’m Sarah Kornfeld and I have been supporting communications within the GWG. I want to share who I am, what I am doing in the GWG, and why.
I came to NEAR 10 months ago because I was drawn to the creative technologists, the revolution of transparency and smart contracts, and the genuinely smart and global community I met almost instantaneously. It was also post-covid and the connection, energy, and desire to create in a confusing world was really a balm to the soul.
I co-founded RISING DAO to focus on research and content about the blockchain through the lens of the Creative Economy. We held brainstorming sessions with community members from around the globe on innovation planning, and wrote reports (after brainstorms) on how to identify and plan for partnerships in creative and entertainment projects. I’ve written a long piece about social innovation on NEAR that is being pitched to journals IRL. I raised my hand to help the GWG as a reader of the constitution and was asked to support Comms based on my background. I’ve never stated I’m an expert in NEAR, I’m a hard worker who loves working in teams and telling good stories.
Here’s a bit about me. I’ve been working in Silicon Valley for 25 years with expertise in communications and producing around the farthest edges of innovation. I was part of the developer relations teams to rally around the first virtual reality markup language (VRML) that became the case study for open-source VR. I was brought in by the venture capital team to the (then named company) Keyhole to help position it, and then I got a cover story about it which supported the company being bought by Google, to be renamed Google Earth. I was the first producer (in the marketing team) hired at Netflix to lead a team for broadcast news and helped to develop the industry relations group prior to the launch of the studio. I’ve been part of PR teams that supported major tech and culture brands. I’ve worked with a lot with futurists. I go where I am needed because I believe the process of innovation and the human side of creating ideas is so exciting and powerful that it’s worth my total attention. Here’s the full run down on me with all of it.
I run a consulting company (www.risingpartners.com) that has an office in San Francisco, California and Rome, Italy. We support cultural institutions that are moving their collections and planning to the metaverse (we’ve worked with the Peggy Guggenheim Foundation in Venice as an example). I came to NEAR to learn more, and to understand how the experience has rewired our brains, and we are now focused on board-level training on the metaverse and web3 to help cultural institutions (those in art and also finance) really get what’s happening on-chain so that they can adapt, grow and survive in the 21st century.
I think part of what I bring to the process here is new eyes and deep experience in tech innovation marketing, and also the fact that I grew up in the theater. My dad was a leading theater director and producer in New York and he taught me a lot about listening, accepting people for who they are, and always helping people shine. Good producers help to keep the big picture in focus, force collaboration, help to tell the story and to make sure everyone is empowered to express their own talent. Communication is much the same. Developing a new way to communicate how governance matters take both producing and communication skills, and I am meeting amazing people who have all these qualities. I’m really honored to be working with the GWG and here to be of service to the process.
I am focused on getting our story ready for external press (targets: WSJ, The Economist, Harvard Business Review, and others). I work on a daily basis with the core team to problem solve and plan as well as with the Marketing team (Matt, Joep, and Lex) to think through/write/edit the massive amount of content we have produced, I am a champion of the Distribution Working Group because we need all brains on board to help us out of the silo we seem to all be in and to produce public events like town halls, live streams and interviews leveraging entertainment techniques.
I am here to talk anytime.