We got announcements of several amazing projects launching now on NEAR and I suppose it will be a great win-win strategy for everybody if new NEAR projects will consider at least small airdrops of their tokens to NEAR contributors / token holders / delegators / holders of any kind of NEAR gamification program points. It could bootstrap community and platform growth.
This airdrop will bring first customers to new NEAR projects and it will give chance to existing NEAR users to become more involved into the NEAR ecosystem. Consider it as marketing activity to support project launch to became visible to NEAR early supporters after they will find new tokens in their NEAR wallets.
It could be an option of grants given for those projects which will like it. Amount of airdrop could be a part of NEAR governance system with individual metrics.