I am excited to present the performance and success report for our last Wuipod proposal.
Overall, the campaign was a great success. We saw a meaningful increase in listenership over the last six months, and our audience demographics remained consistent with our target audience of web3 enthusiasts, builders and founders interested in the NEAR ecosystem.
Our social media following has also continued to see steady, organic growth, despite limited resources and tough market conditions (engagement is down across the board).
In terms of audience engagement, we received a high volume of positive feedback about the quality of guests, depth of conversations, and standard of production.
One of our key metrics, which really motivates us to continue producing great content is the amount of inbound requests for speakers we are getting from projects.
Shortcomings
The original target of four episodes per month was not met. This was due to several logistical challenges once I started travelling to NEARCON in September 2022 (and have been on the road since, also attending NEAR Hacker House NYC, Devcon Bogota, and SOON Eth Denver) as well as prioritising other workload such ad reviewing and clearing backlog for Marketing DAO.
Despite the delays, we continue to crunch out podcasts we are proud of and continue to work towards restoring the original cadence.