[REPORT] NEAR Toronto - March 2024 Report

NDC Community and nodes Globe DAO
1

Introduction

NEAR Toronto was started in June 2023 and is looking forward to continue building on the success of its initial community building events. NEAR Toronto aims to empower individuals and businesses in Toronto and beyond to explore, adopt, and thrive in the world of blockchain technology and beyond.

Name of guild/community: NEAR Toronto
Approved Proposal : March - Tier E**

NEAR.social of all core team members:

salikc9.near
a13x.near
shawn-seahorse.near

Links to social media accounts:

** Highlights**

  • Relaunched and activated NEAR Toronto
  • Sponsored and organized a social and educational workshop during the in-person Blockchain & Beer Night event, where over 50 community members convened for insightful discussions on the future of blockchain technology. As part of the workshop, a speaker from NEAR Toronto provided the audience with updates on the NEAR ecosystem, highlighted ecosystem opportunities, and delved into chain abstraction concepts.
  • Facilitated introductions and discussions at the event, facilitating connections between ecosystem leaders and students to promote interconnectivity.
  • Collaborated with a Toronto-based NEAR startup (TENAMINT), in a successful product launch initiative. NEAR Toronto utilized this product launch opportunity to introduce 20 new users to NEAR.
  • Planned collaborative hackathon in future months with Hackbox (TBA)
  • Facilitated recommendations for NEAR Toronto ecosystem members to join Canadian Delegation to attend Consensus Conference in Texas
  • Assisted 15+ developers gain access to the upcoming Collision conference for free through a developer program
  • Gave out 30+ pc of NEAR Toronto T-Shirts
  • Introduced NEAR Toronto Medium with a monthly recap
  • Introduced newsletter with a sample email send-off of 250 (of 1000+ emails) to sample click and open rates

KPIs

Please see the updated KPIs below that are inline with the tier system outlined in the charter:
Category Subcategory Budget % Total Budget March 2024 Goals March 2024 Achievements
Total 100% $1300
1/Referral systems New wallet (min 20% got IAH) 15% 15 wallets 20 New Wallets
2/Engagement gamification mechanism Twitter 10% 3K impressions 3.0K Impressions
Telegram/Wechat 10% 15 active members 20+ New Members, 18+ Active Members
Wallet txns 10% 7 avg txns for 7 new wallets 20+ New Wallets onboarded
Youtube/Tiktok or any video platform 5% 1 video/100 views/month 1 Video, 700+ Views
3/Demonstration NEAR to NON blockchain communities Partnership/ events 20% 1 Partnership, 1 Offline Event with 2-3 Workshop Components
4/ Education of the local communities Online/Offline Events 15% 1 event, 10 users/event 1 Event, 50+ Attendees, 30+ ‘Swag’ Delivery + (Luma Link)
Devs activity 15% 3 Developers (20+ Developers On-boarded to NEAR, 15+ Developers on-boarded to NEAR Toronto Ecosystem) + (1 Medium Content Posted) + ((Newsletter Email analytics test for March - 25% of Email List))

Summary of Links:

  1. 20 New Wallets: Google Sheets Link
  2. 3.0K Impressions: Twitter - Google Drive Link
  3. 20+ New Members, 18+ Active Members: Telegram - Google Drive Link
  4. 1 Video, 700+ Views: Instagram Reel, Google Drive Link for Views
  5. 1 Partnership: Tweet Link
  6. 1 Offline Event with 2-3 Workshop Components: Luma Link
  7. 1 Event, 50+ Attendees, 30+ ‘Swag’ Delivery: Tweet Link, Luma Link
  8. 20+ Developers On-boarded to NEAR, 15+ Developers on-boarded to NEAR Toronto Ecosystem: Anonymous Attendee and Developer List with RSVP and Attendance Status - Google Sheets Link
  9. 1 Medium Content Posted: Medium Article
  10. Newsletter Email analytics test for March - 25% of Email List: Klaviyo Email Screenshot

Future Goals:

Looking ahead into April and the future months, several key areas of focus and development have been highlighted to enhance the organization’s performance and community engagement:

  1. Additional Workshops: Organizing more workshops to educate and engage the community.
  2. Increased Social Presence: Enhancing online visibility and interaction through platforms like Twitter to build a more robust community.
  3. Twitter Space: Specifically leveraging Twitter Spaces to host live discussions, AMAs, and other interactive sessions.
  4. Cross Promotion: Collaborating with other projects and platforms for mutual promotion, helping to broaden reach.
  5. Improve Content Creation: Focusing on producing higher quality and more engaging content across all channels.
  6. Improve Reporting: Enhancing the transparency and detail of reports to provide stakeholders with better insights.
  7. Contest to Generate More Transactions: Initiating contests aimed at increasing the number of transactions, thereby boosting platform engagement.
  8. Hackathon Planning: Organizing hackathons to foster innovation, attract developers, and promote project development.
  9. Start-up Highlights: Showcasing start-ups within the NEAR ecosystem to highlight innovation and attract investment.
  10. Expand on Partnerships: Focusing on expanding and deepening partnerships to leverage synergies and accelerate growth.

Wallet:

toronto-sc.near

1 Like
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Note: Links updated to provide more detailed reporting.

3

Hello,

Thank you for your report.

I just have few concerns:

  1. However, you have 20 active members on TG but still the engagement is quite low. I hardly see anyone interacting there. No announcement post in March (or maybe 1 post you did). No news and updates shared regarding NEAR Ecosystem. Same issue with Twitter, no original post I see there (except one thread). This is really a big concern.

  2. No partnership evidence. Maybe I am not able to understand, what exactly Near Toronto did there?

  3. Low wallet transaction, the target was 15 wallets with avg 7 txns.

    Are there any issues you are facing with KPIs? Feel free to reach out to any of the councils if there is any issue with understanding the KPIs. We will surely help you out.

4

Hi @iamanansari

Engagement on Telegram and Twitter

Thank you for your feedback regarding the engagement levels on our Telegram group and Twitter account. We acknowledge the need for increased activity and are taking steps to address this concern.

In March, our focus was heavily oriented towards our in-person events, which led to a lesser degree of online interaction than planned. However, we recognize the importance of consistent online engagement to maintain community interest and involvement. To improve this, we are planning on implementing the following strategies:

  • Scheduled Posts: We will introduce a content calendar for both Twitter and Telegram to ensure regular posts, updates, and engagement opportunities.
  • Interactive Content: We are planning to launch quizzes and AMAs on our Telegram group to increase interaction. On Twitter, we will initiate weekly threads discussing blockchain trends and NEAR updates to foster engagement.
  • Dedicated Community Manager: We are considering hiring a community manager whose primary role will be to animate our online platforms, ensuring that there is always a lively discussion and regular updates.
  • Increase in original content published on Twitter but also to drive volume in Telegram

We believe these steps will significantly enhance our engagement rates and ensure that our community remains active and informed about the latest developments within the NEAR ecosystem.

Evidence of Partnership

Thank you for pointing out the need for clearer documentation regarding our partnerships. We understand the importance of transparently demonstrating collaborative efforts and their impact.

In the report, we detailed our partnership with Waterloo Blockchain for a collaborative event which featured multiple NEAR ecosystem related workshops led by Alex. To ensure clarity and provide verifiable evidence of our partnership activities, we have included additional documentation:

  • Event Photographs and Videos: We have attached images and video clips from the event, showcasing the event and NEAR Toronto involvement.
  • Twitter and other social announcements and post-event reactions and recaps.

Please let us know if there is some format of proof that we missed.

Low Wallet Transaction Volume

Regarding the wallet transactions, we fell short of our targets this month, and we appreciate your concern. The lower transaction numbers can possibly be attributed to several factors:

  • First month of tracking these metrics
  • We primarily targeted a new segment within our region this month
  • Increasing transaction numbers through activity is a process that needs to be nurtured as this particular region may not be incentivized in the same manner as other regions
  • Previously unboarded users and wallets prior to GlobeDAO involvement not being eligible for transactions

The following steps will be taken to ensure increased activity:

  • Repeated connectivity and interaction with onboarded wallets and users
  • Community gamification and interactivity to drive ecosystem engagement and familiarity
  • A focus on better understanding and borrowing inspiration from other successful regions on how they are driving transactions and user activity within their communities.

Thank you for your support.