[Report/mpDAO Grant 8] Meta Pool Instagram content creation campaign
We are glad to announce the activities made by PRIMO DO SATOSHI AND ASSOCIATES on INSTAGRAM, FOCUSED ON BRAZIL TERRITORY during the last month.
Summary
The campaign was designed to reach a diverse audience in the brazilian crypto world. On the Thutski profile, which has a more informative and news-focused approach, the Primodosatoshi profile adopted a more educational approach, while the Criptopepememes and Criptomemebr profiles featured broader communication styles.
Instagram content creation campaign [Instagram/Brazil ]
The campaign had a four week duration, with a total of 28 pieces of content, in the formats of Instagram reels, Thread post, Community Instagram post, Stories post. Key content with Call to action (CTA), to strategic Meta Pool Content and automation with CTA.
During the first two weeks, the focus was on promoting the concept of liquid staking, the launch of restaking, and the Meta Pool game.
In the following two weeks, the focus shifted to Meta Pool’s vote-to-earn system, promoting Meta Pool’s Governance Live event, and finally, announcing the Hackathon in which Meta Pool will participate.
Due to the restrictions imposed by platform X, the profiles were legally prohibited from posting on the platform, as this could lead to potential sanctions and penalties.
7 Instagram Reels Created in Portuguese for covering the topics of liquid staking and Vote to Earn System
On these videos we were able to educate and inform about Meta Pool’s Liquid Staking and Vote to Earn system.
The videos were distributed on:
2 Instagram Feed Post Created in Portuguese for covering the topics of restaking, meta pool gaming campaign and Vote to Earn System
On these feed post we were able to bring awareness in form of news about two key aspects of Meta Pool ecosystem.
The feed post were distributed on:
2 Instagram Thread Created in Portuguese for covering the topics of liquid staking and Vote to Earn System
On these thread post we were able to bring awareness in form of news about two key aspects of Meta Pool ecosystem.
The feed post were distributed on:
1 Instagram Community Post Created in Portuguese for covering the topics of restaking
On this community post we were able to inform and call to action to Meta Pool’s restaking DOCS.
The feed post were distributed on:
16 Instagram Stories Combo Created in Portuguese for covering the topics of restaking
On these stories combo we were able to bring up the topics of liquid staking, restaking, vote to earn, call to action for a Governance Call and redirect the audience to Meta Pool’s desired links.
The feed post were distributed on:
Links to the Instagram Reels and Feed Posts (Stories analytics in the link at the end of this document)
https://www.instagram.com/p/DAWXH7LP6mS/
https://www.instagram.com/p/C_3WvhcMS6b/
The goals we achieved for this proposal
We are happy to announce the following numbers.
- [ 65,226 ] Reels, feed post and thread views
- [ 1667 ] Likes
- [ 546 ] Comments
- [ 292 ] Shares
- [ 200 ] Saves
- [ 32,484 ] Stories Views
- [ 535 ] Total direct leads (clicked links and automation with Direct Message with link).
Link for the detailed data and stories analytics: