[Report/mpDAO Grant # 7] Renewing the Strategic Partnership: Meta Pool & Blockaffee

Ecosystem Meta Pool
, , ,
1

Final Report: Blockaffee and Meta Pool Partnership

Introduction

This final report outlines the activities carried out and the results achieved during the renewed partnership between Blockaffee and Meta Pool over July and August. The partnership aimed to strengthen Meta Pool’s presence in the Web3 ecosystem, particularly within the Portuguese-speaking community, through promotional activities, content production, and community engagement.

Summary of Activities

During the partnership period, we successfully executed the planned activities. The key initiatives included:

  1. Insertion of Meta Pool Advertisements:
  • Meta Pool ads were featured in all weekly episodes of Blockaffee, including the “Contra Tese” program. Each ad was carefully crafted to maximize impact and promote Meta Pool’s liquid staking protocol.
  1. Content Production and Distribution:
  • We produced and released weekly episodes focused on promoting Meta Pool. In August, we highlighted the importance and benefits of liquid staking protocols, with a focus on Meta Pool.
  • A total of 21 short promotional videos were created and shared across social media platforms to boost engagement and promote the episodes.
  1. Twitter Spaces:
  • We hosted two Twitter Spaces (one per month) where we discussed Meta Pool updates and the Web3 ecosystem, featuring participation from community members and project leaders. These sessions allowed for direct interaction with the community, increasing transparency and engagement. The last session took place in the same week when Meta Pool celebrated its 3rd anniversary, and just before the final 24 hours of the mpGrants Round 8. During this Spaces, all Brazilian projects participating offered the community an opportunity to learn more about the projects competing in Round 8.
  1. Exclusive Posts:
  • Bi-weekly exclusive posts were shared, explaining the Meta Pool protocol and highlighting specific aspects to the general public, generating additional visibility for Meta Pool.
  1. Additional Promotion on Communication Platforms:
  • We extended promotion to Substack, Telegram and LinkedIn, surpassing expectations and increasing the reach of Meta Pool’s messaging.

Results Achieved

The outcomes exceeded expectations in several areas:

  • Number of Episodes with Meta Pool Ads: 9
  • Views of Promotional Videos: +15k viewers
  • Participation in Twitter Spaces: + 170 tuned
  • Engagement in Exclusive Posts: +800 listeners

Impact and Feedback

  • Community Engagement: There was a significant increase in community engagement, with more participants interacting during episodes and Twitter Spaces. The discussions generated during the Twitter Spaces were particularly valuable in clarifying doubts about the protocol and the liquid staking process.
  • Meta Pool Visibility: The continuous presence of Meta Pool in the episodes and exclusive posts reinforced its position as a key player in the Web3 ecosystem among the Portuguese-speaking audience.

Conclusion

The renewal of the partnership between Blockaffee and Meta Pool was successful, meeting and, in many cases, exceeding the proposed goals. The collaboration not only increased Meta Pool’s visibility but also contributed significantly to the education and involvement of the community in the Web3 space.

We appreciate the opportunity to collaborate and look forward to building on this partnership in the future.

Best regards,

Uai so serious?
Editor-in-Chief, Blockaffee
blockaffee@proton.me

Here are the links to the content produced and distributed during the Final Milestone:

Episodes

Shorts videos on Twitter

Twitter Space

Exclusive posts

Extra Content

Milestone 1 (partial): Partnership Announcement and Initial Activities

We are pleased to announce the activities undertaken by Blockaffee in partnership with Meta Pool in the Portuguese-speaking region over the past month.

Report’s Introduction

The partnership between Blockaffee and Meta Pool has been renewed to strengthen Meta Pool’s presence in the Web3 ecosystem and educate the community about liquid staking. In this initial period, we focused on announcing the partnership renewal and commencing the promotional activities as planned.

Partnership Announcement and Initial Activities

Partnership Announcement
We officially announced the renewed partnership between Blockaffee and Meta Pool, emphasizing our continued commitment to the development of the Web3 community.

Insertion of Advertisements
We created and inserted Meta Pool advertisements in all weekly episodes, including the Contra Tese program. Originally planned for 2 minutes, the final product extended to 2.5 minutes, resulting in a beautifully crafted advertisement. This content was enriched through a community consultation, where we asked, “What must we not forget to mention about Meta Pool in our ads?” This feedback ensured that the advertisement effectively highlighted key aspects of the liquid staking protocol, resonating well with our audience.

Production and Release of Episodes
In July, we produced and released a total of 5 weekly episodes featuring Meta Pool promotions. Additionally, we created 12 short promotional clips showcasing Meta Pool’s protocol, its dApp, and the upcoming Grant Round #8 from the mpDAO. These materials were aimed at promoting Meta Pool and generating enthusiasm for the new grant opportunities.

Twitter Space
We hosted the first Twitter Space featuring the leader of another Brazilian project that also won in Grant Round 7, alongside Blockaffee (the only Brazilian winners of this round). The session focused on providing updates about the Web3 ecosystem, sharing insights from the Blockaffee podcast, and offering a guide on how to participate in the upcoming Grant Round 8. We addressed live questions from the community, particularly from those interested in submitting proposals to the DAO, thereby fostering transparency and engagement.

Content and Distribution

Episodes and Advertisements In addition to audio ads, we promoted each episode with three short videos per week, sharing them on our social media platforms and the blockchain platform Lens Protocol, ensuring greater reach and visibility.

Exclusive Posts We shared a bi-weekly exclusive post, highlighting specific aspects of Meta Pool and explaining the protocol to the general public.

Exceeding Expectations

In addition to the planned activities, our partnership exceeded expectations with additional promotional efforts. We conducted extensive advertising on Telegram and LinkedIn. Furthermore, we enhanced visibility by including Meta Pool’s responses in all episode and short clip announcements on X/Twitter. Each post featured a highlighted response from Meta Pool in the thread, demonstrating their support and reinforcing our collaborative message.

Results and Achieved Goals

  • Number of episodes with Meta Pool ads: 5
  • Views of promotional videos: 3.107
  • Participation in Twitter Space: 15
  • Engagement in exclusive posts: 645 views

Links and Additional Content

Here are the links to the content produced and distributed during this Milestone:

Episodes

Shorts videos on Twitter

Twitter Space

Exclusive posts

Extra Content