Meta Pool Brand Advertisement Campaign
Overview & Description:
DegenTV is a YouTube streaming channel created by Degenerados Club with five weekly programs, about five hours per week (20 hours per month).
Follow the channel programs:
-
‘Mana a Mano’ with Lipe and Rafaelando (Monday to Friday, 10:00 GMT-3)
-
‘Calderão do Bruxão’ with Marzio Pessoa (Bruxão) (Monday to Friday, 16:00 GMT-3)
-
Night Show with Degenerados (Thursdays, 21:00 GMT-3)
-
Beers and Builders com William Lafontinne (Wednesdays, 19:00 GMT-3)
We have 1000 registered users in our channel.
Our proposal was to create a marketing campaign for the Meta Pool brand, including the Meta Pool logo in our program overlays and read a small sales pitch to promote Meta Pool as a DAO and staking platform.
Follow screenshots of our overlays used to expose Meta Pool logo:
Follow one of pitches we delivered (all the times where the pitches were delivered can be checked in the “Results” section below).
Goals with Meta Pool:
The goal of the proposal was to expose the Meta Pool brand in our programs, increasing the brand visibility.
The main goal was to support Meta Pool as a brand and expose it to a larger number of users, attracting people to visit Meta Pool website and use the staking platform.
Funding Request:
We requested $1000 USD to finance:
- art creations for overlays and advertisements on social media (call to watch the programs);
- brand exposition on DegenTV YT channel on YT and X broadcast.
- Promotion of the Meta Pool brand
The campaign ran from Sep 3rd to Oct 11th.
Milestones:
Milestone 1: Week 1
Deliverables: 5 programs (YT link for the programs) with Meta Pool material being exposed.
Amount requested: $250 USD
Milestone 2: Week 2
Deliverables: 5 programs (YT link for the programs) with Meta Pool material being exposed.
Amount requested: $250 USD
Milestone 3: Week 3
Deliverables: 5 programs (YT link for the programs) with Meta Pool material being exposed.
Amount requested: $250 USD
Milestone 4: Week 4
Deliverables: 5 programs (YT link for the programs) with Meta Pool material being exposed.
Amount requested: $250 USD
We started the campaign in Sep3rd without the pitch, just showing the logo in our lives. We started to run the pitch in Sep 11th, so we decided to ran the campaign for one month more starting this date.
Also, we prefer to ran all the campaign and then provide the report with the results to close all the milestones together.
Results:
We reached big numbers during our campaign:
Total time of content streamed on both YouTube and X at the same time: 84h 17min
Total Number of views on YouTube: 7580
Total Number of views on X (Twitter): 2790
Follow the lives records, with times and views:
Meta Pool - Grant 8 Report - - Google Sheets
Disclaimers:
- We did a partnership with Rafaelando YT channel, so we streamed for both channels. We included all the numbers.
- Our youtube channel was removed in Oct 16th with no advice, warning or explanation. We tried to reactivate it but YT denied. We are starting over again.
